OMG named a "Leader" among global
media agency groups
YORK, July 14, 2022 /PRNewswire/ -- In a new
analysis of global media agency groups from leading research and
advisory firm Forrester, Omnicom Media Group (OMG), the media
services division of Omnicom Group Inc. (NYSE: OMC) received the
highest possible scores in the retail media, commerce media,
intelligence and insights, and optimization criteria; as well as in
the operations and innovation roadmap criteria.
The Forrester Wave™: Global Media Management Services
analyzes the seven most significant global media management service
providers against a 19-criterion evaluation across three
categories: current offering, strategy, and market presence.
Designed to help CMO professionals select the right provider for
their needs, the report assesses the media groups under four
designations: Leaders, Strong Performers, Contenders, and
With the highest possible scores in six criteria, and with the
highest score in the current offering category, Omnicom Media Group
was one of only two providers among the seven evaluated to earn
designation as a "Leader" in the report.
Describing OMG as "a good fit for advertisers that require
bespoke, technology-literate, global media teams" the report also
noted that "… the agency scales consumer empathy and understanding
into quantifiable attention metrics against which advertisers can
plan, buy, and measure. To achieve this vision, the company
deploys its Omni audience planning portal to power better audience,
client, and employee experiences."
The report also states that "OMG's strength lies in initiatives
to innovate its Omni portal, such as customized client workflow
integrations, audience data integrations; marketing automation
partnerships with Google; and efforts to unite media, e-commerce,
and shopper tactics."
This finding is borne out by a steady drumbeat of
first-mover product and partnership announcements from
OMG in 2022, including a multi-year agreement with Affinity
Solutions to integrate retailer purchase transactions into Omni; an
enterprise-wide partnership with Firework, the world's
largest livestream commerce and shoppable video platform, to
deliver livestream shopping solutions directly to Omnicom
clients' websites; the industry's first programmatic marketplace
for point-of-purchase screens; and the Supply Chain IQ Score, which
gives media planners day-to-day visibility into SKU inventory data
at the physical store, digital shelf, and inventory-in-transit
levels, enabling media investment to be shifted away from low
inventory products in real time.
Most recently, OMG dominated the news cycle at last month's
Cannes Lions International Festival of Creativity, announcing
a series of first mover strategic partnerships with retail media
networks including Walmart Connect, Instacart, and
Kroger Precision Marketing.
"As the only agency group to have earned the highest possible
score in all three of the criteria that we believe best represent
the future of media investment and management - retail media,
commerce media, and intelligence & insights - and as a group
that also received the highest possible scores in two criteria that
we think are critical differentiators in selecting an agency
partner –operations and innovation road map – OMG is clearly a
leader in today's marketplace," says OMG CEO Florian Adamski. "More importantly, as we
continue to expand our capabilities and automate our
infrastructure, and to build new products and partnerships, we are
assuring that we and our clients will remain leaders -
today, tomorrow and beyond."
Receiving Forrester's designation as a "Leader" is the
latest good news for OMG, which last month saw its largest
agency, OMD Worldwide, take Media Network of the Year honors at the
Cannes Lions festival; while PHD was awarded the $500 million Restaurant Brands
International (RBI) business, which includes the Burger King,
Popeyes and Tim Horton's chains.
About Omnicom Media
Omnicom Media Group (OMG) is the media services division
of Omnicom Group Inc. (NYSE: OMC), a leading global
marketing and corporate communications company, providing services
to more than 5,000 clients in more than 70 countries. Omnicom Media
Group includes full- service media
agencies OMD, PHD and Hearts &
Science as well as the Annalect data and analytics
division that develops and manages Omni, the open
operating system that orchestrates better outcomes for clients
across all Omnicom agencies.