OMG's OMD Worldwide Named Media Network of
the Year
NEW YORK, June 28, 2022 /PRNewswire/ -- With a combination
of accolades and headline-making announcements, Omnicom Media Group
(OMG), the media services division of Omnicom Group Inc. (NYSE:
OMC) was a dominant presence at the 2022 Cannes Lions International
Festival of Creativity.
On the accolades front, OMG agencies earned a total of 39 Lions
and its OMD agency, the largest global media network by billings,
was named Media Network of the Year. This marks the second
consecutive year that an OMG agency took the Network of the Year
title, which was awarded to PHD in 2021.
Concurrent with its performance in the competition, OMG earned
headlines each day of the festival, announcing a series of
first-mover collaborations with retail media networks, as well as
the global expansion of its TRKKNanalytics and ad consultancy that
is one of the largest Google Marketing Platform (GMP) partners in
Europe.
OMG's Lions' Share
The 39 Lions earned by OMG
agencies – 7 Gold, 13 Silver and 19 Bronze - encompassed work from
APAC, EMEA, North America and
LATAM, spanning the automotive, CPG, Beverage Technology and Travel
sectors; and including competition categories that reflect a wide
range of both established and emerging priorities for clients –
from data-driven targeting and insights to integrated media to
corporate purpose and responsibility.
A strong global footprint was also evident in OMD's Media
Network of the Year award, with work from Portugal, France and Australia helping fuel the agency's win.
"Being named Media Network of the Year is especially meaningful
coming at a time when brands are re-evaluating their business,
marketing and technology operations to better address new realities
- both economic and cultural," said George
Manas, CEO, OMD Worldwide.
"They need a trusted partner in transformation – and this
recognition helps confirm that OMD is that partner."
Taking the Lead in Connected Commerce
During the
Cannes festival OMG announced four
first-mover strategic partnerships with retail media networks,
beginning Monday, June 20, with
Walmart Connect announcing their first-ever agency holding company
partnership with Omnicom. The agreement will enable cross-screen
planning against Walmart audiences in Omni - Omnicom's open
operating system which orchestrates better outcomes for clients
across the entire consumer purchasing journey - allowing Omnicom's
agencies to deliver connected experiences across media and commerce
platforms with-in owned, earned, and paid environments.
Over the next three days, OMG also revealed details of its
partnership with Instacart, that will help Omnicom clients better
understand how media spend drives purchase of products on that
platform; how Amazon is supporting OMG's eCommerce training and
certification programs; and its collaboration with Kroger Precision
Marketing that will allow planners to optimize in-market
retail media, utilizing shopper behavior data to shift spend based
on product availability, and still have the flexibility to optimize
media while maintaining national consumer demand.
Describing the collective impact of the announcements, Omnicom
eCommerce CEO Frank Kochenash said,
"With each collaboration, we are adding another layer of unique
capabilities to a connected commerce offering that encompasses the
totality of client investment across all media channels, screens
and environments."
A Global Expansion for the Cookieless World
OMG
wrapped the industry's most global of events with news of a global
expansion, announcing on the last day of the festival that it is
expanding TRKKN- its digital analytics ad technology and cloud
consultancy that is one of the largest Google Marketing Platform
sales partners across the European market - to APAC, the
Middle East and North America. The expansion will assure
global best practices that enable GMP & GCP efficiency and
effectiveness, while also giving OMG greater flexibility to help
in-housed media operations manage their Google marketing and cloud
stacks to drive better business results in the cookieless
future.
Summing up the desired takeaway from OMG's high profile
throughout Cannes 2022, OMG global
CEO Florian Adamski says, "People
were coming to Cannes this year
looking for more than the big parties - they wanted big ideas and
big actions that will help them solve the big challenges that we as
an industry are all facing: privacy, connected commerce,
measurement, the cookieless future, talent. Through the work we
submitted, the partnerships we announced, the capabilities we're
expanding, and the close to 20 thought-leader forums we hosted over
the week with clients and partners, I think the net takeaway for
marketers is obvious: OMG is meeting these challenges- and we can
help you meet them, too."
About Omnicom Media Group
Omnicom Media
Group (OMG) is the media services division of Omnicom
Group Inc. (NYSE: OMC), a leading global marketing and
corporate communications company, providing services to more than
5,000 clients in more than 70 countries. Omnicom Media Group
includes full- service media agencies OMD, PHD and Hearts
& Science as well as the Annalect data and analytics
division that developed and manages Omni, the open architecture
operating system underpinning all Omnicom agencies.