OMG's OMD Worldwide Named Media
Network of the Year
NEW
YORK, June 27, 2022 /PRNewswire/ -- With a
combination of accolades and headline-making announcements, Omnicom
Media Group (OMG), the media services division of Omnicom Group
Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions
International Festival of Creativity.
On the accolades front, OMG agencies earned a total of 39
Lions and its OMD agency, the largest global media network by
billings, was named Media Network of the Year. This marks the
second consecutive year that an OMG agency took the Network of the
Year title, which was awarded to PHD in 2021.
Concurrent with its performance in the competition, OMG
earned headlines each day of the festival, announcing a series of
first-mover collaborations with retail media networks, as well as
the global expansion of its TRKKNanalytics and ad consultancy that
is one of the largest Google Marketing Platform (GMP) partners in
Europe.
OMG's Lions' Share
The 39 Lions
earned by OMG agencies – 7 Gold, 13 Silver and 19 Bronze -
encompassed work from APAC, EMEA, North
America and LATAM, spanning the automotive, CPG, Beverage
Technology and Travel sectors; and including competition categories
that reflect a wide range of both established and emerging
priorities for clients – from data-driven targeting and insights to
integrated media to corporate purpose and
responsibility.
A strong global footprint was also evident in OMD's Media
Network of the Year award, with work from Portugal, France and Australia helping fuel the agency's
win.
"Being named Media Network of the Year is especially
meaningful coming at a time when brands are re-evaluating their
business, marketing and technology operations to better address new
realities - both economic and cultural," said George Manas, CEO, OMD
Worldwide. "They need a trusted partner in transformation –
and this recognition helps confirm that OMD is that
partner."
Taking the Lead in Connected
Commerce
During the Cannes festival OMG announced four first-mover
strategic partnerships with retail media networks, beginning
Monday, June 20, with
Walmart Connect announcing their first-ever agency holding
company partnership with Omnicom. The agreement will
enable cross-screen planning against Walmart audiences in Omni -
Omnicom's open operating system which orchestrates better outcomes
for clients across the entire consumer purchasing journey -
allowing Omnicom's agencies to deliver connected experiences across
media and commerce platforms with-in owned, earned, and paid
environments.
Over the next three days, OMG also revealed details of
its partnership with Instacart, that will
help Omnicom clients better understand how media spend drives
purchase of products on that platform; how Amazon is supporting
OMG's eCommerce training and certification programs; and its
collaboration with Kroger Precision Marketing
that will allow planners to optimize in-market retail media,
utilizing shopper behavior data to shift spend based on product
availability, and still have the flexibility to optimize media
while maintaining national consumer demand.
Describing the collective impact of the announcements,
Omnicom eCommerce CEO Frank
Kochenash said, "With each collaboration, we
are adding another layer of unique capabilities to a connected
commerce offering that encompasses the totality of client
investment across all media channels, screens and
environments."
A Global Expansion for the Cookieless
World
OMG wrapped the industry's most global of
events with news of a global expansion, announcing on the last day
of the festival that it is expanding TRKKN- its digital analytics
ad technology and cloud consultancy that is one of the largest
Google Marketing Platform sales partners across the European market
- to APAC, the Middle East and
North America. The expansion will
assure global best practices that enable GMP & GCP efficiency
and effectiveness, while also giving OMG greater flexibility to
help in-housed media operations manage their Google marketing and
cloud stacks to drive better business results in the cookieless
future.
Summing up the desired takeaway from OMG's high profile
throughout Cannes 2022, OMG global
CEO Florian Adamski says, "People
were coming to Cannes this year
looking for more than the big parties - they wanted big ideas and
big actions that will help them solve the big challenges that we as
an industry are all facing: privacy, connected commerce,
measurement, the cookieless future, talent. Through the work we
submitted, the partnerships we announced, the capabilities we're
expanding, and the close to 20 thought-leader forums we hosted over
the week with clients and partners, I think the net takeaway for
marketers is obvious: OMG is meeting these challenges- and we can
help you meet them, too."
About Omnicom Media
Group
Omnicom Media
Group (OMG) is the media services division
of Omnicom Group
Inc. (NYSE: OMC),
a leading global marketing and corporate communications company,
providing services to more than 5,000 clients in more than 70
countries. Omnicom Media Group includes full- service media
agencies
OMD, PHD
and Hearts & Science as well as
the Annalect data and analytics
division that developed and manages Omni, the open
architecture operating system underpinning all
Omnicom agencies.
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SOURCE Omnicom Media Group