Preference for Foreign Asset Managers in Terms of
Performance, Track Record and Trustworthiness
KONG, June 13, 2022 /PRNewswire/ -- The vast
majority of Asian investors see credibility (96%), performance
(96%) and service fees (90%) as the key criteria for choosing an
asset manager, according to FleishmanHillard's The Future of
Asset Management in Asia
The report, which for the first time now covers four markets
across Asia (mainland China, Hong Kong SAR, Singapore and South
Korea) and follows three years of the well-received
Future of Asset Management in China report, offers insights for global
asset managers assessing opportunities in Asia. Published in collaboration with the
agency's TRUE Global Intelligence practice, the report features
analysis drawn from an online survey of Asian investors' attitudes
and behaviors, plus an overview of the latest industry trends.
The survey shows that overseas asset managers are preferred for
their performance (53%), track record (45%) and trustworthiness
(43%) by investors over local players. Asian investors value
asset managers that are transparent in customer communication (92%)
and fee disclosure (89%) and that offer sophisticated risk
management capabilities (90%) and strong ESG products (78%).
"Despite continuous market volatility in 2021 and the first
quarter of 2022, Asia continues to
be an epicenter of growth for international asset managers, with
China presenting opportunities for
expansion amid an upsurge in the number of affluent investors in
the region," said Patrick Yu,
Asia Pacific lead of
FleishmanHillard's Financial and Professional Services sector.
"Credibility and performance continue to be key for investors in
Asia choosing asset managers.
Overseas managers need to think through how they can accommodate
investors' appetites by delivering uncorrelated alpha with
well-timed, top-notch investment solutions drawing upon a variety
of global expertise and experiences."
The survey also found:
- Asian investors show a strong preference for investing in the
region they know the best: Asia
Pacific. The exception here is South Korean investors, who
are most keen to invest in North
America (58%) and are almost as likely to target
Europe (37%) as Asia Pacific (39%).
- With the Ukraine-Russia conflict increasing global volatility,
most investors are moving investments into lower risk options,
although Singaporean investors are just as likely to maintain their
current asset allocations as they are to reduce risk.
- Despite the fall in stock markets, particularly in growth
segments, investors in the region still have their sights on
investing in innovation sectors this year, with 53% of investors
across the region saying they will invest in the internet and
- With a number of new investment themes breaking onto the scene
in the last year, such as non-fungible tokens (NFTs) and the
metaverse, the report shows a clear appetite among investors in the
surveyed markets for products investing in these themes.
Cryptocurrency-related products topped investors' wish-lists, with
45% showing interest despite weaker performance in the six months
prior to the survey.
- A total of 41% also expressed interest in metaverse-themed
products, and 33% said they are considering investing in an NFT or
digital collectible, which is largely driven by investors in the
Hong Kong SAR, 43% of whom expressed interest.
- More than half (59%) of investors use online methods for fund
patronage, followed by independent financial advisers (46%) and
wealth managers (43%).
FleishmanHillard's The Future of Asset Management in
Asia 2022 report includes
qualitative and quantitative data. FleishmanHillard TRUE Global
Intelligence fielded an online survey of 418 investment
professionals in mainland China,
the Hong Kong SAR, Singapore and
South Korea between April 27 and May 5, 2022. All respondents
to the survey self-identified as working in investment, finance or
banking, and had traded or invested in at least one of the
following: equities funds (77%), fixed income (57%), ETF (48%),
alternatives (15%), balanced funds (30%) or PE funds (11%).
Remarks: A mainland China
focused report, The Future of Asset Management in China 2022, is also available for asset
managers interested specifically in this growing market.
FleishmanHillard specializes in public
relations, reputation management, public affairs, brand marketing,
digital strategy, social engagement and content strategy.
FleishmanHillard was named 2021 PRovoke Global Agency of the Year,
2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of
the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding
Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of
the Year; 2021 PRWeek UK Large Consultancy of the Year;
Human Rights Campaign Best Places to Work for LGBTQ Equality
2018-2021; and to Seramount's (formerly Working Mother Media) "Top
Companies for Executive Women" list 2010-2021. FleishmanHillard is
part of Omnicom Public Relations Group, and has nearly 80
offices in more than 30 countries, plus affiliates in 45
About Omnicom Public Relations Group
Public Relations Group is a global collective of three of the
top global public relations agencies worldwide and specialist
agencies in areas including public affairs, language strategy,
global health strategy and change management. As the largest group
of communications professionals in the world, our employees provide
expertise to companies, government agencies, NGOs and
nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications
services to over 5,000 clients in more than 70
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SOURCE FleishmanHillard Inc.