The Agency Will Help Brands Up-skill and Prepare Marketing
and Communications Teams for the Metaverse and Web3
Technologies
ST.
LOUIS, June 1, 2022 /PRNewswire/ --
FleishmanHillard's Media +
Platforms (M + P) practice today announced the
launch of learning lab environments to help brands explore the
impact of the metaverse, Web3 and emerging digital media platforms.
The offering includes a combination of an existing training series
and planning workshop, along with hands-on experience in a
custom-built environment where brands can gain the strategic and
technical expertise needed to communicate and market in these new
platforms.
"It's time to help clients move beyond the hype headlines of
today and see what's possible in emerging technologies, including
how to use them now and prepare for the future," said Ephraim Cohen, global managing director of Media
+ Platforms, FleishmanHillard. "Our offering helps teams develop
new skills and strategies in a customized, curated learning lab
environment based on the client's industry, culture and business
goals."
The capability will be overseen by Jared Carneson, a
FleishmanHillard senior partner, who, as part of the Media +
Platforms global leadership team, leads the development of
capabilities around emerging platforms. The new Media + Platforms
offering includes three components to help clients learn, plan and
begin developing the skills needed for the future:
- The Learning Series helps communications
professionals understand the basics of the metaverse and Web3, and
the potential impact on communications. For organizations that have
core products, services or strategies tied to Web3 or the
metaverse, this series of training courses will help them develop
subject matter expertise in the area.
- The Scenario Planning Workshop will
outline the potential impact of emerging platforms on a company,
its communications strategy and team skills needed in the next five
years. The workshop includes the development of ongoing learning
paths for communications team members.
- The Lab Building Design Workshop sets up an ongoing
testing and learning lab within the client's environment. The goal
is to learn and develop new communications approaches and skillsets
to help teams prepare to adopt innovative technologies and
platforms as they become mainstream.
To help bring scenarios to life, FleishmanHilllard and Omnicom's
creative lab MINDTRIC will be partnering to conceptualize, design
and build metaverse environments, immersive experiences and
creative activations. The two companies will use and explore the
application and impact of emerging technologies for clients with a
particular emphasis on utility lead applications of Web3 from NFT's
to dApps and everything in-between.
The new offering leverages media, digital and technology
expertise from across FleishmanHillard's
Media + Platforms practice, which unites media relations,
social influencer, brand content and digital platform experts into
one integrated, innovative community to deliver maximum impact for
clients across earned, owned and paid channels.
About
FleishmanHillard
FleishmanHillard specializes in public
relations, reputation management, public affairs, brand marketing,
digital strategy, social engagement and content strategy.
FleishmanHillard was named 2021 PRovoke Global Agency of the Year,
2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of
the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding
Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of
the Year; 2021 PRWeek UK Large Consultancy of the Year;
Human Rights Campaign Best Places to Work for LGBTQ Equality
2018-2021; and to Seramount's (formerly Working Mother Media) "Top
Companies for Executive Women" list 2010-2021. FleishmanHillard is
part of Omnicom Public Relations Group, and has nearly 80
offices in more than 30 countries, plus affiliates in 45
countries.
About Omnicom Public Relations Group
Omnicom
Public Relations Group is a global collective of three of the
top global public relations agencies worldwide and specialist
agencies in areas including public affairs, language strategy,
global health strategy and change management. As the largest group
of communications professionals in the world, our employees provide
expertise to companies, government agencies, NGOs and
nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 70
countries. Follow us on Twitter for the latest
news.
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SOURCE FleishmanHillard Inc.