Brown-Forman Teams With Coca-Cola for Canned Jack & Coke
13 Juni 2022 - 2:46PM
Dow Jones News
By Dean Seal
Coca-Cola Co. and Brown-Forman Corp., the maker of Jack Daniel's
Tennessee Whiskey, are working together to debut a canned version
of a Jack and Coke.
The companies said Monday that they will pre-mix the iconic
cocktail, which combines each of their flagship products, and sell
it as a branded, ready-to-drink beverage that is set to first
launch in Mexico later this year.
Brown-Forman has been selling Jack Daniel's-based ready-to-drink
beverages for decades, and said teaming with Coca-Cola on this
latest offering would help the alcoholic beverage company
"accelerate expansion and continue to grow our business around the
world."
The companies plan to offer a sugar-free version of the
beverage, and noted that the alcohol beverage volume of the drink,
while usually set at a global benchmark of 5%, will vary depending
on the market.
Write to Dean Seal at dean.seal@wsj.com
(END) Dow Jones Newswires
June 13, 2022 08:31 ET (12:31 GMT)
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