The premium hotel brand expands its U.S.
footprint, bringing elevated hosted service to guests across the
country
ATLANTA, May 18, 2022
/PRNewswire/ -- IHG Hotels & Resort's premium brand voco
hotels launches new bookable Turn Up Service rooms in New York City. The limited-edition rooms will
provide guests with unique offerings and services that reflect the
brand's charming, unstuffy, and playful hotel experience.
Rooms will be available for a limited time in New York City to delight guests at voco Times
Square South and voco The Franklin, in Manhattan's Upper East Side. Reflecting the
brand's distinct hosted service style, the limited-edition rooms
will offer a touch of the unexpected with extra perks,
including:
- Dedicated VIP check-in
- In-room craft cocktails featuring a specialty Manhattan cocktail kit complete with
bourbon
- In-room lavender-infused chocolate made from a local
chocolatier, cozy slippers, and a plush eye mask to unwind in the
evening
- voco mug for in-room morning coffee
- Late check-out
The new bookable service enhances the brand's individual spirit
and hotel experience, which is represented by three charming bird
mascots that signal what guests can expect from their stay.
Pleasantly chatty, the finch represents voco's "come on in"
philosophy; tranquil and serene, the owl indicates time to relax
and enjoy some "me time"; and the flamingo embodies "voco life"
which allows guests to let their hair down and socialize in the
vibrant and characterful bars and restaurants.
To inform the elevated service, voco conducted a nationwide
survey in November 2021, which
revealed that more than half (59%) of American travelers consider
friendly, approachable and personalized service in
hotels more important than ever following
the pandemic.
"Travel is back, and guests are craving a more unique,
personalized hotel experience," said Ginger
Taggart, Vice President, voco hotels, IHG Hotels &
Resorts. "Guests know and love our turn down service and this new
turn up service is the perfect compliment. The limited-edition
'Turn Up Service' rooms bring the brand to life by inviting guests
to 'come on in' and experience the voco life. We look forward to
welcoming guests to voco hotels to see first-hand why this brand
stands out from the crowd."
After launching in Australia in
2018, voco hotels entered IHG's largest markets in the US and
China in less than two years,
marking IHG's fastest global brand expansion. Since its initial
entry into the U.S. market in 2020, IHG has officially opened
several voco hotels in distinct locations across the country,
including New York City;
St. Augustine, Fla.; Columbia, Mo.; and New Orleans. Furthering the brand's launch,
seven properties are in the Americas, including a downtown
Chicago location scheduled to open
later this year.
voco hotels provide guests with a dependably upscale experience
that also integrates informality and charm. IHG Hotels &
Resorts currently operates 35 open voco hotels properties around
the world with an additional 41 in the global pipeline, including
an upcoming Mexico expansion with
locations in Guadalajara and
Saltillo.
Last month, IHG Hotels & Resorts launched IHG One Rewards, a
new global loyalty program that gives members richer benefits, more
ways to earn, and newly enhanced credit cards – all powered by
leading technology on a new mobile app.
For more information and to book a Turn Up Service room, click
here.
About voco hotels
voco hotels combine the reassurance of a big brand with the
informality and charm of an individual hotel, providing guests with
a dependably premium experience. The name, voco, means "to
invite" and "call together" originating from Latin,
representing the brand's thoughtful, unstuffy, and charming
nature. voco's well put-together hotels combine memorable
moments and high-quality touches, from indulgent amenities to big,
comfy beds. Guests will always get a warm welcome during a swift
check in, a comfy room perfect for unwinding and relaxing, and
vibrant bar and restaurant spaces that provide plenty of
opportunity to connect and socialise. For more
information and to book, visit ihg.com and stay connected
with us on Facebook and Instagram.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a
global hospitality company, with a purpose to provide True
Hospitality for Good.
With a family of 17 hotel brands and IHG One Rewards, one
of the world's largest hotel loyalty programmes, IHG has around
6,000 open hotels in over 100 countries, and more than 1,800 in the
development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts
Spas, Regent Hotels & Resorts, InterContinental Hotels &
Resorts, Vignette Collection, Kimpton Hotels & Restaurants,
Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts,
Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels &
Resorts, Holiday Inn Express, avid hotels
- Suites: Atwell Suites, Staybridge Suites,
Holiday Inn Club Vacations, Candlewood Suites
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated and registered in England and Wales. Approximately 325,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and
reservations and IHG One Rewards. For our latest news, visit
our Newsroom and follow us on LinkedIn,
Facebook and Twitter.
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SOURCE IHG Hotels & Resorts