IFF invites visitors to booth 2809 to discover trends, taste
better-for-you baked prototypes, and try out augmented reality and
simulated design experiences
NEW
CENTURY, Kan., Sept. 14,
2022 /PRNewswire/ -- IFF (NYSE:IFF) will
showcase its breadth of trend-driven innovations for the bakery
industry at the International Baking Industry Exposition (IBIE),
held in Las Vegas, Sept. 18 to 21. IFF's first-time presence at the
triennial professional bakery tradeshow (booth 2809) centers around
the theme of "Bakery Beyond Tradition", signaling a new chapter in
the bakery category for IFF after its 2021 merger with DuPont's
Nutrition & Biosciences business. Today's IFF combines
functional ingredient and flavor expertise, highly respected bakery
solutions and unique product design capabilities for grain-based
applications.
"We're supporting the baking industry in new ways, by building
on the wisdom of the past to inspire relevant products for the
future," said Catherine Hogan,
category marketing lead for bakery and bars, cereal &
confectionery, IFF. "With our expanded ingredient portfolio and
proprietary product design, we've embedded science and creativity
into our entire process from conceptualization to
commercialization. By leveraging our deep industry knowledge and
broad capabilities, we create outstanding partnerships with
manufacturers, delivering solutions that can increase nutritive
values, create new sensorial experiences, improve product quality
and simplify manufacturing processes—all while considering
environmental impact."
IFF will introduce end-to-end product design, featuring an
extensive portfolio which includes flavors and colors, functional
ingredients, emulsifiers, hydrocolloids, enzymes and natural fruit
and vegetable inclusions for baked goods.
Some of the featured ingredients will include:
- ENOVERA™3001: recognized by IBIE's BEST in Baking as
a qualifier in the Sustainability category.
ENOVERA™ 3001 is the first enzyme-only solution on
the market to consistently replicate the robustness and
functionality of conventional dough strengtheners in a formula
without DATEM, SSL, monoglycerides or crutch additions for a
consumer-friendly label.
- RE-MASTER VANILLA™: modern technology building upon the
artistry of previous vanilla iterations, creating a new generation
of exceptional taste experiences designed to withstand harsh baking
processes for maximum impact and taste profiles. Vanilla flavors
are customized according to product development needs, such as to
modulate the perception of sweetness, increase intensity, and mask
off-notes from alternative proteins and whole grains.
- Taura by IFF: real fruit and vegetable inclusions for healthy
bakery products. Taura provides customized fruit pieces, flakes and
pastes that retain a fruit's taste, color and nutritional
characteristics by using unique technology.
At Booth 2809
- Visitors will experience a taste of today while catching a
glimpse into the future through Panoptic—IFF's proprietary trends
and foresight capabilities and studies—which identifies the most
impactful shifts and dynamics shaping the short, mid and long-term
future of the baking industry.
- Attendees can taste sweet-good prototypes, developed using
Panoptic trend-driven innovation, with functional ingredients to
improve product quality, nutritive ingredients to increase
healthfulness, and flavor ingredients to boost deliciousness.
- IFF will also bring two bakery product development experiences
to life through augmented reality (AR). Visitors will be able to
design their own cupcakes by selecting a theme and choosing various
flavors and toppings to reveal their cupcake creation. In another
simulated journey—The Art & Science of Bread Making—visitors
will get to walk through the breadmaking process to understand how
the different types of IFF ingredients can impact and improve bread
quality.
To learn more about IFF innovation capabilities and ingredients,
visit here.
About IFF's Nourish division
At IFF, we're united by a common goal: to apply science and
creativity for a better world. Across our business divisions, we're
on a mission to Do More Good for our people, customers, and
communities.
To us, "nourish" means "to feed with purpose" — and we're here
to redefine the industry by nourishing people, products, and our
planet. Every day, our teams are boldly reimagining and pioneering
the next generation of food and beverage experiences. We're
leveraging our industry-leading product portfolio, unmatched
innovation capabilities, and customer-centric approach to become
the partner for essential solutions. Let's nourish the future,
together.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
health, biosciences and sensorial experiences, science and
creativity meet to create essential solutions for a better world –
from global icons to unexpected innovations and experiences. With
the beauty of art and the precision of science, we are an
international collective of thinkers who partners with customers to
bring scents, tastes, experiences, ingredients, and solutions for
products the world craves. Together, we will do more good for
people and planet. Learn more at
iff.com, Twitter, Facebook, Instagram,
and LinkedIn.
©2022 International Flavors & Fragrances Inc. (IFF). IFF,
the IFF Logo, and all trademarks and service marks denoted with ™,
℠ or ® are owned by IFF or affiliates of IFF
unless otherwise noted. All Rights Reserved.
Contact:
Tatiana Ernandes
Communications Specialist
tatiana.ernandes@iff.com
+55 11 97.281.6327
SOURCE IFF