Offers Enhanced Incentives, Access and
Support to Help New and Existing Partners Win with
Clients
ARMONK,
N.Y., Jan. 4, 2023 /CNW/ -- IBM (NYSE: IBM)
today announced IBM Partner Plus, a new program that reimagines how
IBM engages with its business partners through unprecedented access
to IBM resources, incentives and tailored support to deepen their
technical expertise and help speed time to market. The program is
designed to fuel growth for new and existing partners, including
resellers, hyperscalers, technology providers, independent software
vendors and systems integrators, by putting them in control of
their earning potential. IBM Partner Plus is central to the
company's Hybrid Cloud and AI strategy and aims to empower partners
to help clients automate, secure and modernize their
businesses.
IBM Partner Plus offers partners a transparent, simple and
modern experience. By growing technical expertise and demonstrating
sales success, participants can progress to three tiers - Silver,
Gold and Platinum - which unlock specialized financial,
go-to-market support and education benefits. In the new program,
badging will become the standardized measure of skills and
validated solutions will demonstrate expertise. The enhanced IBM
Partner Portal consolidates and tracks all expertise, revenue and
deals globally, offering each partner a clear line-of-site into
their progression through the program.
"IBM Partner Plus introduces a new way for IBM to deliver value
to new and existing partners by helping them gain skills, grow
faster and earn more," said Kate
Woolley, General Manager, IBM Ecosystem. "We've heard from
partners that they want a simplified experience that helps them win
with clients. I'm confident these changes and our continued
investment in our ecosystem will make IBM the partner of choice
across the industry, and together we can drive growth for partners,
clients, and IBM."
IBM Partner Plus results from the company's journey to put
partners at the center of IBM's go-to-market strategy and act as a
growth engine to help capture the $1
trillion hybrid cloud and AI market opportunities. IBM has
invested in elevating the role of partners and accelerating
partner-led sales by enabling the ecosystem to become a preferred
route to market, offering clients an optimal mix of technology,
services and consulting expertise. To drive continued growth, IBM
will increase its capacity to support partners by doubling the
number of partner-facing brand and technical specialists to help
them prospect and win additional client business.
"The new IBM Partner Plus program provides an enhanced
experience that sets our company up for success by offering
employees access to skills and opportunities, so we can help more
clients utilize IBM's technology portfolio to modernize their
operations," said Bo Gebbie,
President, Evolving Solutions. "IBM is more serious than ever about
putting partners first. They've listened to our feedback, and it is
reflected in the new partner experience that makes it easy for us
to collaborate, rewards our investments and fuel growth."
IBM Partner Plus brings all partner types and programs together
– whether they sell, build on or with, and/or provide services for
IBM technology – into one integrated ecosystem. For example, to
help broaden the market opportunity and create new revenue streams
for its ecosystem, IBM recently enabled partners in North America to resell IBM products through
other cloud marketplaces. This allows for independent software
vendors to embed IBM Software from partner marketplaces into their
own solutions. All partner sales through the marketplace accumulate
towards their progression in IBM Partner Plus.
Competitive incentives
Partners can advance through
tiers to unlock benefits and demand generation programs which could
offer them up to a threefold increase in total investment from IBM.
The IBM Partner Portal gives partners real-time visibility into the
incentives they are eligible for, predictability into potential
earnings and includes an automated deal share engine that helps
them surface quality leads. This has improved deal registration and
introduced partners to more than 7,000 potential deals valued at
over half a billion dollars globally.* IBM investments in
co-marketing campaigns and co-sell support with partners can also
help bring solutions to market and generate demand.
Insider access
IBM Partner Plus builds on the
successful release of its October badging and selling enablement
materials to partners, which has driven more than 15,000
partner enrollments in sales and technical badges. Offering
partners the training, enablement, and experiential selling
resources available to IBMers at no cost can help better equip them
to win with clients. Additionally, access to IBM's seller tools can
help them generate competitive and transparent pricing. Partners
can also attend IBM's quarterly Sales Kickoffs together with IBM
sellers and participate in live training sessions and other global
technical advocacy events to help upskill, increase eminence, and
engage with technical experts. For new partners, IBM is launching
the IBM New Partner Accelerator, which provides onboarding,
training and other benefits during their first six months in the
program to help accelerate their path to profitability.
Enhanced support and benefits
Partners can grow
skills, develop solutions and build sales expertise with
technologies like AI, security and cloud on an open hybrid cloud
platform by leveraging technical experts from IBM. IBM will also
assist partners in the development of minimal viable products,
proofs of concept, and custom demos to help them win client
business and accelerate growth. In addition, as partner businesses
grow with IBM, they can unlock additional benefits designed to help
them expand capabilities and find new clients.
PartnerWorld will transition to a new IBM Partner Plus
experience on January 4, 2023, with
the new incentive program taking effect on April 1, 2023. Registered PartnerWorld members
will maintain their current tier through July 1, 2023 and can progress to the new tiering
system during this time as they meet criteria.
For more details on IBM Partner Plus, please visit:
https://www.ibm.com/partnerplus/
Statements regarding IBM's future direction and intent are
subject to change or withdrawal without notice and represent goals
and objectives only.
*Proprietary metrics obtained from IBM sales data, January
2022–August 2022
Media Contact
Lowell
Eschen
lowell.eschen@ibm.com
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SOURCE IBM