HubSpot Announces General Availability of WhatsApp Integration to Help Customers Form Deep Connections
Reinforcing HubSpot’s commitment to creating connected customer
experiences, the new integration gives marketing and service teams
deeper visibility into customer interactions to seamlessly connect
and build stronger, more trustworthy relationships.
HubSpot, the customer relationship management (CRM) platform for
scaling companies, announced today that its native integration for
WhatsApp is now available to all Marketing Hub and Service Hub
customers at the Professional tier and above. WhatsApp, with over
two billion monthly active users, has become the world’s most
popular messaging platform. With HubSpot’s integration, teams can
connect an existing WhatsApp business account as a messaging
channel to their shared inbox to communicate with prospects and
customers, while also leveraging powerful data within HubSpot’s
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“Digital marketing is changing. To reach your customers you must
connect in new ways, especially with customers outside the U.S.,”
said Steph Cuthbertson, Chief Product Officer at HubSpot. “That’s
why we’re excited to integrate WhatsApp and launch a richly
integrated feature set, including all the unified inbox,
automation, and personalization our customers love with our
Marketing and Service products. With HubSpot’s deeply connected
platform, all your connections are automatically measurable so you
can track effectiveness and easily tune to maximize your ROI. We’re
thrilled to give this to our global customers everywhere
The WhatsApp integration, originally announced at INBOUND 2022,
is the latest development in HubSpot’s commitment to building a
platform that helps businesses create more connected, seamless
“Messaging is how people and businesses want to communicate and
get business done. Businesses of all sizes are embracing this shift
and finding new opportunities to better engage with customers,
offer support, and drive sales,” said Kyle Jenke, Business
Messaging, Director of Partnerships at Meta. “We’re excited to work
with HubSpot to make WhatsApp available for more businesses to
better manage the end-to-end customer journey on our messaging
Customers are digitally drained, and communication channels are
oversaturated. That, paired with economic uncertainty, makes it
more important than ever for customers to leverage existing tools
to communicate with customers whenever, and wherever they want.
With the integration, marketing and customer service teams can:
- Better and more quickly communicate with customers by tracking
all customer conversations in one unified location.
- Connect with customers using their preferred medium – whether
that’s text, images, or videos – all from within HubSpot.
- Deliver a seamless service experience by leveraging HubSpot’s
shared inbox, which gives teams a comprehensive view of each
customer’s conversation history.
- Automate and personalize messages, encouraging a two-way
conversation and ultimately building more human connection with
customers at scale.
“At World Vision we aim to connect our donors, both current and
potential, with our commitment of service to the most vulnerable
children and adolescents. WhatsApp is essential for this because it
allows us to nurture that relationship with them through content
and interactions in real time," said Juan Felipe Plata, Digital
Marketing Director LatAm at World Vision. "HubSpot’s new
integration with WhatsApp is a milestone because we will now be
able to strengthen World Vision's omnichannel approach and enhance
communication with our donors through messaging tools that they
already use in their day-to-day activities.”
HubSpot has seen rapid growth adopting WhatsApp, with nearly
half the Company’s revenue stemming from outside the U.S. The
WhatsApp integration is the latest native integration for HubSpot,
joining a group of more than 150 applications built in house. For
more information on the integration, including specifics on
features, pricing and packaging, visit HubSpot’s product page.
HubSpot (NYSE: HUBS) is a leading customer relationship
management (CRM) platform that provides software and support to
help companies grow better. The platform includes marketing, sales,
service, operations, and website management products that start
free and scale to meet our customers’ needs at any stage of growth.
Today, nearly 160,000 customers across more than 120 countries use
HubSpot’s powerful and easy-to-use tools and integrations to
attract, engage, and delight customers.
Named Glassdoor’s #2 Best Place to Work in 2022, HubSpot has
been recognized for its award-winning culture by Great Place to
Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot
was founded in 2006 and is headquartered in Cambridge,
Massachusetts. The company’s thousands of employees work across the
globe in HubSpot offices and remotely.
Learn more at www.hubspot.com.
version on businesswire.com: https://www.businesswire.com/news/home/20221115005371/en/
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