HubSpot Named a Leader in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms*
21 September 2022 - 05:09PM
Business Wire
HubSpot, the customer relationship management (CRM) platform for
scaling companies, today announced that it has been positioned by
Gartner as a Leader in the Magic Quadrant for B2B Marketing
Automation Platforms for the second consecutive year for its
offering, Marketing Hub.* The evaluation was based on specific
criteria that analyzed the company’s overall Completeness of Vision
and Ability to Execute.
Customers today want to feel known and valued. That's why
today's marketers want and need power, ease, and support to help
them scale. Unfortunately, many are trying to do so by juggling
various point solutions or by using powerful tools that they
purchase, but find impossible to use. Built on top of HubSpot’s
commerce-powered CRM, Marketing Hub is designed to give marketers
access to their customer data and tools in real-time, in one
easy-to-use and powerful platform, so they can create personalized
experiences that attract, engage, and delight customers in a more
connected way. And, thanks to HubSpot’s robust partner ecosystem of
thousands of solutions partners and more than 1,100 integrations,
the platform can also be extended to meet each customer’s unique
needs. From startup to enterprise, HubSpot enables companies to
focus on building connections, so they can grow better,
connected.
“We’re thrilled that Gartner has recognized us as a Leader in
the Magic Quadrant for B2B Marketing Automation Platforms for a
second consecutive year,” said Steph Cuthbertson, CPO of HubSpot.
“Marketers love HubSpot’s ease of use and trust our powerful
campaign tools that put them in the driver’s seat. Launches like
our enhanced marketing campaigns and customer journey analytics go
even further by showcasing exactly how leads flow through your
pipeline and pinpointing where to optimize. With HubSpot, you can
easily tie spend to results and revenue, enabling you to set up
fully omni-channel campaigns that engage your customers, and
maximize every dollar of campaign spend by connecting data and
teams across the entire lifecycle.”
Recent improvements to Marketing Hub include:
- Marketing campaigns that give marketers a consolidated view of
their campaign from inception, to launch, to review
- Customer journey analytics that give marketers the ability to
see every customer engagement, understand the multiple paths
prospects and customers take to conversion, and better optimize
moments that matter to increase conversion
- Ad conversion events that allow teams to power hyper-targeted
ads across major ad networks, all while respecting customer
privacy
- A WhatsApp integration that allows customers to add a WhatsApp
business account to a shared inbox, making it easier to communicate
with prospects and customers on their preferred channels
- Product recommendation features that provide marketers with an
easy and simple method to pull the products that matter to their
customers into marketing emails
A full list of new features and a product roadmap for Marketing
Hub can be found here.
Magic Quadrant reports are a culmination of rigorous, fact-based
research in specific markets, providing a wide-angle view of the
relative positions of the providers in markets where growth is high
and provider differentiation is distinct. Providers are positioned
into four quadrants: Leaders, Challengers, Visionaries and Niche
Players. The research enables you to get the most from market
analysis in alignment with your unique business and technology
needs.
View a complimentary copy of the Magic Quadrant report to learn
more about Marketing Hub’s strengths and cautions, among other
providers’ offerings, here.
* Source: Gartner, "Magic Quadrant for B2B Marketing Automation
Platforms," Rick Lafond, Julian Poulter, Matthew Wakeman, Jeffrey
Cohen, Jeff Goldberg, 20 September 2022.
Gartner disclaimer
Gartner does not endorse any vendor, product, or service
depicted in its research publications, and does not advise
technology users to select only those vendors with the highest
ratings or designation. Gartner research publications consist of
the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular
purpose.
GARTNER and Magic Quadrant are a registered trademark and
service mark of Gartner, Inc. and/or its affiliates in the U.S. and
internationally and are used herein with permission. All rights
reserved.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship
management (CRM) platform that provides software and support to
help companies grow better. The platform includes marketing, sales,
service, operations, and website management products that start
free and scale to meet our customers’ needs at any stage of growth.
Today, more than 150,000 customers across more than 120 countries
use HubSpot’s powerful and easy-to-use tools and integrations to
attract, engage, and delight customers.
Named Glassdoor’s #2 Best Place to Work in 2022, HubSpot has
been recognized for its award-winning culture by Great Place to
Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot
was founded in 2006 and is headquartered in Cambridge,
Massachusetts. The company’s thousands of employees work across the
globe in HubSpot offices and remotely.
Learn more at www.hubspot.com.
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Press Ellie Flanagan eflanagan@hubspot.com
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