Get ready for a refreshing twist on gum that's
anything but boring
HERSHEY,
Pa., Sept. 10, 2024 /PRNewswire/ -- Oh Shift!
The gum aisle and your mouth are about to get a major
refresh: Ice Breakers is introducing Ice
Breakers Flavor Shifters, a new refreshing,
multi-dimensional twist on gum. Featuring a revolutionary
technology that changes the gum from one distinct flavor to another
while chewing, Ice Breakers Flavor Shifters provides
sensory stimulation unlike anything in the market today.
Wild Berry to Coolmint brings together the best of both fruity
and minty flavors, while Wintergreen to Coolmint offers a double
hit of two popular mint flavors for the ultimate refreshing taste.
Shifting between flavors at different times for different people,
the gum delivers a unique chewing experience for everyone.
"In a world where we're constantly looking for ways to stay
stimulated and engaged throughout the day, we need a gum that can
keep up," said Taylor Schwartz,
Senior Associate Brand Manager, Ice Breakers. "Our fans are
accustomed to doing several things at once, and Ice Breakers
Flavor Shifters gives them a refresh button for their mouths
that fits perfectly with their lifestyles."
To bring the "Oh Shift!" moment to life, Ice Breakers is
partnering with three viral creators on TikTok and Instagram,
Alain Bui, Desire Lacap and Steffi
Lynn Tsai – each showcasing their unique experiences of
enjoying Ice Breakers Flavor Shifters gum through visual
creative content that dramatizes the flavorful change.
Ice Breakers Flavor Shifters marks an exciting new
addition to the Ice Breakers brand, broadening its
lineup as the gum category grows1 and as consumers
seek new forms of sensorial stimulation in their gum choices.
So, Ice Breakers fans, take your senses on a refreshing ride
with the cooling crystals of Ice Breakers, and be
energized and ready to conquer the day. Your taste buds will thank
you.
Ice Breakers Flavor Shifters are now
available at retailers nationwide. For more information, please
visit https://www.hersheyland.com/ice-breakers.
*Pricing is at the sole discretion of the retailer.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks
company known for making more moments of goodness through its
iconic brands, remarkable people and enduring commitment to doing
the right thing for its people, planet, and communities. Hershey
has more than 20,000 employees in the U.S. and worldwide who work
daily to deliver delicious, high-quality products. The company has
more than 90 brand names in approximately 80 countries that drive
more than $11.2 billion in annual
revenues,
including Hershey's, REESE'S, Kisses,
Kit Kat®, Jolly Rancher,
Twizzlers and Ice Breakers, and salty snacks
including SkinnyPop, Pirate's
Booty and Dot's Homestyle
Pretzels.
For over 130 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created
Milton Hershey School in 1909, and
since then, the company has focused on helping children succeed
through equitable access to education.
To learn more visit www.thehersheycompany.com.
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1 Euromonitor
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SOURCE The Hershey Company