Kit Kat® Ghost Toast and Reese's Werewolf
Tracks bewitch this year's seasonal lineup
HERSHEY,
Pa., Aug. 8, 2024 /PRNewswire/ -- As the
Halloween season approaches, The Hershey Company reveals hauntingly
delicious new flavors with Kit Kat® Ghost Toast and
Reese's Werewolf Tracks, leading an innovative
lineup of seasonal must-haves. Additionally, Hershey's and
Twizzlers are also introducing delightfully eerie products
that are sure to add a spooky twist to Halloween celebrations.
"Hershey has long been a leader in Halloween festivities,
offering beloved treats that have become synonymous with the
season," said Heather Seamans,
Senior Manager Fall Marketing at The Hershey Company. "This year,
with Kit Kat® Ghost Toast and Reese's Werewolf
Tracks, we're showcasing our commitment to innovation and fun with
bold, exciting Halloween flavors, inviting consumers to choose
both!"
New Products and Innovative Delights:
- Kit Kat® Ghost Toast – Savor the spirit of
Halloween with Kit Kat® Ghost Toast. The classic, crisp
wafers are wrapped in a new cinnamon toast flavored creme,
delivering a hauntingly satisfying experience. Available for a
limited time in standard, king and snack sizes.
- Reese's Werewolf Tracks - Howl in delight
this Halloween with Reese's Werewolf Tracks. Featuring a
perfect combination of vanilla-flavored creme, milk chocolate and
peanut butter, you can sink your fangs into snack, standard and
king sizes.
- Hershey's Milk Chocolate Harry Potter™
Bar Snack Size – Enchant your celebrations with these
special edition bars inspired by the world of Harry Potter™.
Discover one of the four houses of Hogwarts engraved on each
Hershey's Harry Potter™ snack size bar. Available in 9.45 oz
bags.
- Twizzlers Ghosts – We've expanded the
seasonal Twizzlers shapes line from bunnies to include the
first-ever Twizzlers Halloween shape, and they're adorable
ghosts! These cherry-flavored chewy candies come in an 8.5 oz bag
and are perfect for adding a spooky touch to your
celebrations.
Returning Favorites:
- Reese's Pumpkins – This fan-favorite shape
is available in a range of sizes, perfect for snacking and
sharing.
- Reese's Skeletons - With colorful
skele-fun designs on the outside and creamy chocolate and peanut
butter on the inside, these candies are perfect for handing out to
trick-or-treaters and filling your candy bowls. Available in 9.1 oz
bags.
- Reese's Assorted Jumbo Bag Snack Size Shapes
– Reese's ghosts, bats and pumpkins, oh my! These
individually wrapped seasonal favorites now haunt together in a
14.4 oz bag and are perfect for Halloween parties, bowls and
sharing with trick-or-treaters.
- Hershey's Milk Chocolate Harry Potter™
Standard Size Bar and Kisses - Get ready for a magical
treat this Halloween with the return of these Hershey's
Harry Potter™-inspired
chocolates! The Hershey's Milk Chocolate Harry
Potter™ Standard Size Bar features 12 enchanting collectible
wrappers with designs inspired by Hogwarts and beyond. Iconic
symbols, spells and beloved characters from the wizarding world
await you on each bar. The limited-edition Hershey's
Harry Potter™
Kisses, available in 9.5 oz bags and now also in new 2.08 oz
canes, are wrapped in whimsical foils featuring your favorite
wizarding world characters, houses and moments.
- Chocolate & Sweets Assortments – Continuing our
partnership with HARIBO this Halloween season to bring the world's
#1 gummi in with your favorite chocolate treats, HARIBO®
Goldbears® are back in a variety of Hershey assortment bags.
Perfect for trick-or-treating and Halloween celebrations, there's a
mix for everyone, sure to delight fans of Hershey and HARIBO.
- Halloween-themed SkinnyPop and Pirate's
Booty - Year after year, the interest in adding salty
snacks to Halloween baskets continues to rise, with an astounding
79% of Halloween shoppers planning to purchase salty snacks this
season. Get ready for a spook-tacular snacking experience with our
delectable SkinnyPop and Pirate's Booty
products, available in Halloween-themed .5 oz bags and 12-count
multipacks.
From beloved classics to exciting new products, Hershey has
conjured up a spellbinding array of 'eerie-sistable' Halloween
treats. Whether you're stocking up for trick-or-treaters or hosting
a spooky soirée, Hershey remains the top choice for Halloween
delights. Our bewitching selection of candy brands, available in
various pack sizes, ensures that you'll have a sweet and memorable
Halloween season!
More information on our products can be found at
hersheyland.com.
Pricing is at the sole discretion of the retailer.
All characters and elements © & ™ Warner Bros.
Entertainment Inc. Publishing Rights © JKR. (s24)
About The Hershey Company
The Hershey Company is an
industry leading snacks company known for making more moments of
goodness through its iconic brands, remarkable people and enduring
commitment to doing the right thing for its people, planet, and
communities. Hershey has more than 20,000 employees in the U.S. and
worldwide who work daily to deliver delicious, high-quality
products. The company has more than 90 brand names in approximately
80 countries that drive more than $11.2
billion in annual revenues,
including Hershey's, Reese's, Kisses,
Kit Kat®, Jolly Rancher,
Twizzlers and Ice Breakers, and salty snacks
including SkinnyPop, Pirate's
Booty and Dot's Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created
Milton Hershey School in 1909, and
since then, the company has focused on helping children succeed
through equitable access to education.
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company