Salty Snacks Power Brands to Join
Reese's in the Line-up
HERSHEY,
Pa., March 30, 2023 /PRNewswire/ -- The
tastiest duo in college sports is back! Today, The Hershey Company
(NYSE: HSY) announced a six-year extension with CBS Sports, Warner
Bros. Discovery Sports and the NCAA as the "Official Confectionary
Partner." In addition to Hershey's number #1 brand, Reese's,
the renewed deal will include Hershey's growing salty snack brands,
Dot's Homestyle Pretzels and SkinnyPop Popcorn as the
"Official Pretzel and Popcorn Partner" of the NCAA.
"NCAA March Madness is bursting with excitement, fun and
arguably the most passionate sports fans, and we're thrilled that
Hershey snacks will be part of the action for years to come," said
Marlene Creighton, Chief Sales
Officer, The Hershey Company. "Reese's will bring its iconic
pairing of chocolate and peanut butter to the Final Four, and we're
excited to pair salty snacks like SkinnyPop Popcorn and
Dot's Homestyle Pretzels with future NCAA game day moments
too."
An official partner of the NCAA since 2009, The Hershey Company
will continue to leverage the relationship with advertising,
including social and digital media, in-store promotions and on-site
activations in Final Four markets. As part of the extension,
Reese's will continue to be the title sponsor of the NABC
Reese's College All-Star Game, as well as Reese's
Final Four Friday. CBS Sports and WBD Sports jointly manage and
collaborate on the NCAA's Corporate Champions and Partners
program.
"We are extremely pleased that Hershey's-- and its brand
Reese's—has renewed its NCAA corporate partnership, and will
continue to support student-athletes, our championships and our fan
events," said Dan Gavitt, NCAA
Senior Vice President of Basketball. "Hershey's has one of the
most well-known, respected and recognized brands in Corporate
America and worldwide. As one of our longtime partners, we thank
Hershey's and look forward to working with them in the NCAA
Corporate Partner Program for many years to come."
"The Hershey Company has been a trusted and valued NCAA
Corporate Partner for more than a decade and we are thrilled to
extend and expand this longstanding relationship," said
Devron Edwards, Vice President, NCAA
Partnerships, CBS Sports. "We are excited that the Reese's
brand will continue to play a key role in supporting
student-athletes across all NCAA championships, including continued
support of the Reese's College All-Star game on CBS Sports
Network and we look forward to Hershey's salty snack brands joining
this incredible partnership."
"We are excited to extend our long-term relationship with The
Hershey Company, adding more of its beloved brands to the mix, as
we build upon our existing partnership with more collaborative and
innovative opportunities to engage NCAA fans," said Jon Diament, EVP, Ad Sales, Warner Bros.
Discovery. "Our Corporate Partners help us leverage the cultural
moment of March Madness with captivating programs that mirror the
excitement of the tournament, and we are thrilled to continue this
initiative together."
Reese's Activities at the 2023 Men's Final
Four
The Reese's College All-Star Game will commence on
Friday, March 31 at NRG Stadium in
Houston, Texas at 3:30 p.m. CT, and will broadcast live on CBS
Sports Network. The All-Star Game features the top NCAA Division I
senior college basketball student-athletes from across the country.
Reese's will also host a same-day kick-off to Final Four
weekend with Reese's Final Four Friday, starting at
10 a.m. CT at NRG Stadium. The
family-friendly event is free to the public and features each of
the Final Four teams in their final open practice before Saturday's
national semifinal games.
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and
is an industry-leading snacks company known for bringing goodness
to the world through its iconic brands, remarkable people and
enduring commitment to help children succeed. Hershey has
approximately 19,700 employees around the world who work every day
to deliver delicious, quality products. The company has more than
100 brand names in approximately 80 countries around the world that
drive more than $10 billion in annual revenues, including
such iconic brand names
as Hershey's, Reese's, Kit
Kat®, Jolly Rancher and Ice
Breakers, and fast-growing salty snacks
including SkinnyPop, Pirate's
Booty and Dot's Homestyle Pretzels.
For more than 125 years, Hershey has been committed to operating
fairly, ethically and sustainably. Hershey
founder, Milton Hershey, created the Milton Hershey School in
1909 and since then the company has focused on helping children
succeed.
To learn more visit www.thehersheycompany.com.
About the NCAA
The NCAA is a diverse association of more than 1,100 member
colleges and universities that prioritize academics, well-being and
fairness to create greater opportunities for nearly half a million
student-athletes each year. The NCAA provides a pathway to higher
education and beyond for student-athletes pursuing academic goals
and competing in NCAA sports. More than 54,000 student-athletes
experience the pinnacle of intercollegiate athletics by competing
in NCAA championships each year. Visit ncaa.org and ncaa.com for
more details about the Association and the corporate partnerships
that support the NCAA and its student-athletes.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-hershey-company-expands-their-team-through-ncaa-partnership-extension-301785034.html
SOURCE The Hershey Company