Rescued cat and car accident survivor, Crash
takes home the coveted Cadbury Bunny ears
HERSHEY,
Pa., March 21, 2023 /PRNewswire/ -- After
receiving an impressive number of votes from animal lovers across
the country, Crash the Cat from Boise,
Idaho, has been crowned the winner of the fifth-annual
Cadbury Bunny Tryouts, 'Rescue Pets Edition.' Crash will
bring his pawsome personality to the Cadbury Hall of Fame
and star in the 2023 Cadbury Clucking Bunny commercial this
spring, which fans can get a first look at, here. Plus, Crash will
receive a cash prize of $5,000 for
himself, $5,000 to the shelter of his
choice, and of course, plenty of bragging rights.
Now eight-years-old, Crash was rescued after a devastating car
accident where he was severely injured and left with one eye. As he
began to heal at a local shelter, his quirky, outgoing personality
made everyone quickly fall head over heels for him, leading Crash
to become their resident shelter cat. Crash charms and impresses
people as they visit the shelter, performing tricks like high five
– the purfect preparation for his starring role in the upcoming
Cadbury Clucking Bunny commercial.
"We are jumping with joy to hear Crash is the next
Cadbury Bunny but not surprised as he is always the center
of attention in any room. He's been through so much over the past
few years and we appreciate the love his friends, family and cat
enthusiasts across the country have shown," said Maddie Corey, Crash's owner. "We can't wait to
see Crash take center stage for this year's Cadbury Clucking
Bunny Commercial and share his story with the world."
America's newest sweetheart, Crash, is excited to join past
winners in the Cadbury Bunny Tryouts Hall of Fame; Henri the
English Bulldog (2019), Lieutenant Dan the Treeing Walker
Coonhound (2020), Betty the Frog (2021), and Annie Rose the Therapy Dog (2022).
"We've been on the edge of our seats waiting to see who America
would choose as the 2023 Cadbury Bunny and after an impressive
number of votes, we couldn't be more excited to see Crash take home
the coveted Bunny ears," said Cam Bogie, Sr. Associate Brand
Manager, Cadbury brand team. "Big thank you to all
the pets that entered this year's special rescue Tryouts, and big
congratulations to our winner Crash!"
In celebration of year five of the Tryouts, the Cadbury
brand continued their longstanding partnership with the ASPCA® (The
American Society for the Prevention of Cruelty to Animals®) with a
donation of $20,000. Together,
Cadbury and the ASPCA are committed to raising awareness for pets
in need and supporting the ASPCA's mission of providing effective
means for the prevention of cruelty to animals.
Keep an eye out starting March 25
for the new Cadbury Clucking Bunny commercial featuring
Crash!
Fans can follow along for the latest information on
Cadbury USA at:
https://www.facebook.com/CadburyUSA/
https://www.instagram.com/cadburyusa/
https://twitter.com/CadburyUSA
https://www.tiktok.com/@cadburyus
About The Hershey Company
The Hershey Company is
headquartered in Hershey, Pa., and
is an industry-leading snacks company known for bringing goodness
to the world through its iconic brands, remarkable people and
enduring commitment to help children succeed. Hershey has
approximately 19,000 employees around the world who work every day
to deliver delicious, quality products. The company has more than
100 brand names in approximately 80 countries around the world that
drive more than $8.9 billion in
annual revenues, including such iconic brand names as Hershey's,
Reese's, Kit Kat®, Jolly Rancher and Ice Breakers, and fast-growing
salty snacks including SkinnyPop, Pirate's Booty and Dot's
Pretzels. The Hershey Company sells Cadbury products under
license from Cadbury UK Ltd.
For more than 125 years, Hershey has been committed to operating
fairly, ethically and sustainably. Hershey founder,
Milton Hershey, created the Milton
Hershey School in 1909 and since then the company has focused on
helping children succeed.
To learn more visit www.thehersheycompany.com
Follow:
http://www.twitter.com/hersheycompany
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SOURCE The Hershey Company