It’s Tax Season! H&R Block is Showing Why Tax Season is an Occasion Worth Celebrating in its New Creative Campaign
03 Januar 2023 - 4:58PM
H&R Block (NYSE: HRB), the company that revolutionized the
tax preparation industry, is calling for people across the country
to celebrate tax season with the launch of its new integrated
creative campaign, It’s Tax Season. With moments and traditions
borrowed from our most-beloved seasons – from excitedly opening
holiday gifts to cheering on a favorite football team – the company
is bringing joy and confidence to the most significant financial
moment of the year.
“H&R Block created the tax preparation industry in 1955, and
with decades of handling even the most unique tax situations with
great care, there’s no better company than H&R Block to reframe
the tax season experience that is an important part of American
life,” said Jill Cress, Chief Marketing and Experience Officer,
H&R Block. “We take pride in and have passion for serving our
customers, whether through our trusted online DIY tool or in-office
assisted tax services and want to bring back confidence in our
often free and always fair services this tax season versus the
bait-and-switch of other providers.”
There’s been a significant shift in American income in the past
few years as less traditional and more diversified income streams
become the norm for people everywhere. “As more people are feeling
empowered to start their own businesses, take on a side hustle or
create a second income stream, H&R Block’s new campaign brings
to life the confidence and empowerment their interaction with taxes
and finances should evoke,” said Cress.
Officially launched in the U.S. on January 1, 2023, the It’s Tax
Season campaign kicked off with a TV spot celebrating the return of
taxes under the guise of awards season, where an award is presented
to a nominee for switching to a better online tax service and doing
her taxes herself. Concepted, created, and produced by Ogilvy New
York, led by Chief Creative Officer Menno Kluin, the campaign
embraces additional “seasons” that many connect with and celebrate,
including wedding, football, fishing, and the holidays.
“This is the first time you’ll see this type of tone and
reflection of what the American experience of doing taxes can and
should be,” said Kluin. “In a category where people are used to
expecting less – less help, attention, transparency, and respect –
this campaign shows consumers the positive experience to be had
with a provider that maximizes the journey for you and brings you
more transparency, ease, help and ultimately more money on your
return. As the tax industry leader, H&R Block is showing that
it can inspire joy, while continuing to deliver expertise and care
year-round.”
For more information on tax preparation services that will help
you get your maximum refund, head to hrblock.com, and follow
us on TikTok, Instagram, Facebook and Twitter for helpful tips
and information during tax season and beyond.
About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires
confidence in its clients and communities everywhere through global
tax preparation services, financial products, and small business
solutions. The company blends digital innovation with human
expertise and care as it helps people get the best outcome at tax
time and also be better with money using its mobile banking app,
Spruce. Through Block Advisors and Wave, the company helps
small-business owners thrive with innovative products like Wave
Money, a mobile-first, small-business bank account and bookkeeping
solution, that manages bookkeeping automatically. For more
information, visit H&R Block News or follow @HRBlockNews on
Twitter.
For Further Information
Investor Relations:
Michaella Gallina, (816) 854-3022, michaella.gallina@hrblock.com
Jordyn Eskijian, (816) 854-5674, jordyn.eskijian@hrblock.com
Media Relations:
Angela Davied, (816) 854-5798, angela.davied@hrblock.com
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