H&R Block Continues to Drive Transformation and Business Growth with the Addition of New Marketing Vice President
16 Juni 2022 - 02:30PM
As H&R Block (NYSE: HRB) pursues its long-term growth and
transformation strategy, Block Horizons 2025, it continues to drive
business growth through marketing excellence under the leadership
of its new Chief Marketing and Experience Officer Jill Cress who
joined the company in May 2022. Cress has added to her leadership
team with the addition of Amy Labroo, who will be joining the
company as Vice President, Growth Marketing and Engagement.
“Today’s modern marketing organizations require a new way of
understanding and connecting with our customers, and using data at
every step of the customer acquisition and retention process,” said
Cress. “I’m excited to welcome Amy to H&R Block as we continue
to build our Marketing and Experience team. I know her expertise
will be valuable in providing an outside perspective that will
accelerate how we engage customers and drive business growth.”
As Block’s new Vice President, Growth Marketing and Engagement,
Labroo will drive the company’s performance marketing through a
variety of media channels and direct-to-consumer engagement. Most
recently, Labroo served as Senior Vice President, Digital, Media
& Integrated Marketing Communications at Revlon where she
oversaw omnichannel strategy, digital marketing, and media
strategy. Prior to Revlon, she was Vice President, Digital &
Creative Marketing at Glaxosmithkline and Head of Digital Marketing
& Media for Essential Products. She brings more than 15 years
of experience in digital marketing, lifecycle and media across
publishing, hospitality, travel, healthcare, and beauty categories.
Labroo holds both a bachelor’s degree and a master’s degree from
Rutgers University.
About H&R BlockH&R Block, Inc. (NYSE:
HRB) provides help and inspires confidence in its clients and
communities everywhere through global tax
preparation, financial products, and small-business
solutions. The company blends digital innovation with the human
expertise and care of its associates and franchisees as it helps
people get the best outcome at tax time and better manage and
access their money year-round. Through Block
Advisors and Wave, the company helps small-business
owners thrive with innovative products like Wave Money, a
small-business banking and bookkeeping solution, and the only
business bank account to manage bookkeeping automatically. For more
information, visit H&R Block News or
follow @HRBlockNews on Twitter.
For Further Information
Media Relations:
Angela
Davied, (816) 854-5798
angela.davied@hrblock.com
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