“Let’s Talk About Sex: The 2022 Report” Reveals
72% Express An Interest In New Sex Trends, 79% Changed Sexual
Behaviors Since The Overturning Of Roe v. Wade
Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS),
the trusted consumer-first platform focused on providing modern,
personalized health and wellness experiences to consumers, is today
releasing its first annual “Let’s Talk About Sex: The 2022 Report.”
For how popular a topic sex is—online searches for “sex” yield
nearly 11 billion results, 1.5X more results than people on Earth—a
third of Americans say most of their sex education comes from
pornography. The 2022 Report serves as a new educational resource,
designed to uncover behaviors, trends, fears, fantasies and
realities about sex in America.
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the full release here:
https://www.businesswire.com/news/home/20220927005128/en/
Now More Than Ever Americans Are Open To
Exploring Their Sexuality, Hims & Hers’ Nationwide Survey
Uncovers The Realities Of Sex In America Today (Graphic: Business
Wire)
The Report compiles responses from a nationally representative
survey of Americans and reveals information such as:
- While 22% chose “more sex” will improve their sex lives, the
majority of people (72%), express an interest in sex trends they
haven’t tried (Roleplay among the top).
- 75% of America assumes other people have sex once a week or
more; whereas only about half of Americans actually do.
- 79% of Americans have changed at least one behavior surrounding
sex—from more proactively educating their children about sex to
having less sex themselves—because of the overturning of Roe v.
Wade.
- Half of America (including 50% of men and 47% of women) say it
takes more than 10 minutes to reach an orgasm, with the average
coming in at 14.09 minutes.
- 42% of America worries that if they don’t have frequent sex
with their partner, their partner will cheat on them.
- Gen Z women are the most sexually exploratory demographic, with
42% not identifying as heterosexual, and 75% being interested in
one or more emerging sexual trends—more than 2X as interested as
older women.
- Nearly as many Gen Z women have watched porn alone in the past
year (39%) as have Gen Z men (43%), whereas only 8% of Boomer women
have watched porn alone in the past year compared to 51% of Boomer
men.
- Half of men (53%) say porn has changed their perception of how
long they should last and how erect their penis should be, and an
equal 53% say porn has changed their perception of sex
altogether.
- 63% of women—and about half (48%) of women 45 and older—are
interested in a new or emerging sex trend; and 1 in 3 women (34%)
say that if there were no societal norms, their sex life would be
very different.
- 63% of America agrees with the statement, “My overall quality
of life would improve if my sex life improved.”
“Our brand was founded on a strong belief in open and honest
discussions about sexual health,” said Hilary Coles, co-founder and
SVP of Brand & Innovation, Hims & Hers. “Talking about sex
is still stigmatized, and tiptoeing around the topic only
reinforces feelings of shame and embarrassment. In speaking with
our customers and researching what information is available to the
masses, we realized there is a clear need for a source of truth
when it comes to sex in America. We carefully crafted this survey
to ensure the findings would not only educate people about the
realities of sex today, but also enable them to have more control
and confidence when it comes to their sex life. Today, we’re
celebrating people and sexuality in all of its forms and
encouraging a positive dialogue about our experiences and
curiosities.”
The “Let’s Talk About Sex Report” provides a clear baseline on
how Americans are having and thinking about sex today, dually
serving as a source to educate people about the topic and combat
related fears and misconceptions. Leveraging national data and the
knowledge of experts within the space, Hims & Hers has been
able to identify and dispel nine sex-related myths about hot topics
like how much sex people want to have, when male sexual dysfunction
occurs, women and fake orgasms, and the effects of the pandemic on
our sex lives.
Shedding llight on behaviors and emerging cultural trends, The
Report was created with, and includes insights from, notable
experts within the sexual health and wellness space:
- Dr. Peter Stahl, SVP of Men’s Sexual Health and Urology at Hims
& Hers
- Dr. Denise Asafu-Adjei, Urologist and Medical Advisory Board
Member, Hims & Hers
- Dr. Lawrence Jenkins, Urologist and Medical Advisory Board
Member, Hims & Hers
- Dr. Beth Pausic, Clinical Psychologist and Director of
Behavioral Health at Hims & Hers
- Dr. Rachel Rubin, Urologist and Sexual Medicine Specialist
- Caroline Spiegel, Founder and CEO of Quinn
- Octavia Vance, Sexologist and Life Strategist
- Margot Weiss, Associate Professor of American Studies and
Anthropology at Wesleyan University
The Report complements the full suite of sexual health products
and services available through the Hims & Hers platform. These
include a variety of personal care that includes treatments and
services for birth control, erectile dysfunction, premature
ejaculation, cold sores, genital herpes, urinary tract infections,
and yeast infections. Hims & Hers also offers ultra-thin
condoms, an aloe-based lubricant and two best-selling vibrators:
the OMG Ring, ideal for couples, and the discreet yet enjoyable
Roller Coaster Bullet Vibrator.
To find out more about how people are having and thinking about
sex in American today visit “Let’s Talk About Sex: The 2022
Report”, at the2022sexreport.com. To request The Report in its
entirety, contact press@forhims.com.
Survey Methodology
The “Let’s Talk About Sex: The 2022 Report” is based on results
from a 5,234-person online survey, conducted in April 2022, of
4,500 nationally representative1 adults between 18 and 65 years old
and 734 Hims & Hers customers, across all 50 states. In
addition, a separate, 2,000-person nationally representative survey
among 18- to 65-year-olds was conducted in July 2022 to address
attitudes toward sexual and reproductive rights after the Supreme
Court’s decision to overturn Roe v. Wade. Findings were analyzed
using 40 different demographic and psychographic cuts, including
gender (when we refer to “women” and “men,” we include all people
who self-identify as such), age, region, race and ethnicity,
relationship status, and sexual orientation (heterosexual,
bisexual, gay, lesbian, pansexual, asexual, queer, etc.), among
other areas of interest.2 In-depth trends research and a series of
interviews with 8 experts in sexual psychology, health, and
education further informed findings for this report.
All data and quotes in this study are from these sources, unless
otherwise noted. Hims & Hers engaged Independent research firm
Culture Co-op to conduct and analyze research and findings.
About Hims & Hers
Hims & Hers is a consumer-first platform transforming the
way that customers fulfill their health and wellness needs. Its
digital platform enables access to treatments for a broad range of
conditions, including those related to sexual health, hair loss,
dermatology, mental health and primary care. Hims & Hers
connects patients to licensed healthcare professionals who can
prescribe medications when appropriate. Prescriptions are fulfilled
online through licensed pharmacies on a subscription basis, making
accessing treatments simple, affordable, and straightforward.
Through the Hims & Hers mobile apps, consumers can access a
range of educational programs, wellness content, community support,
and other services that promote lifelong health and wellness. Hims
& Hers products can also be found in tens of thousands of top
retail locations in the United States. Launched in November 2017,
Hims & Hers serves the entire United States and select
locations in the United Kingdom. The company is publicly traded on
the New York Stock Exchange. For more information about Hims &
Hers, please visit forhims.com and forhers.com.
Any prescription treatment available through the Hims & Hers
platform requires an online evaluation by a licensed medical
provider who determines if a prescription is appropriate;
nonprescription products can be purchased from the company’s
websites.
____________________________
1The sample is representative of the country’s population by
age, gender, region, and race/ethnicity 2Demographic analysis
included generation (Gen Z, Millennials, Gen Xers, Boomers), gender
(cis female, cis male, transgender female, transgender male, gender
nonbinary), sexuality (heterosexual, bisexual, gay, lesbian,
pansexual, asexual, other sexuality), race (White, Black/African
American, Hispanic, Asian, American Indian/Alaska Native, Pacific
Islander, other race), region (Northeast, South, West, Midwest),
relationship status (single-not dating, single-dating,
married/civil union, monogamous relationship, open relationship,
divorced/separated, widowed), parenting status, political
affiliation (Democrat, Republican, Independent, other political
party), and other demographic cuts
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version on businesswire.com: https://www.businesswire.com/news/home/20220927005128/en/
press@forhims.com
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