As The Official Telehealth Sponsor for the
National “No Gorge” Tour, Hims & Hers Brings Awareness to
Mental Health and Hair Loss Support
Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS),
the multi-specialty telehealth platform focused on providing modern
personalized health and wellness experiences to consumers, is today
announcing its partnership with drag superstars Violet Chachki
& Gottmik to launch the first-ever “No Gorge” Pride Tour 2022
from May 20 to July 14. Hims & Hers has united with the tour as
its exclusive partner, which includes a unique collaboration with
The Trevor Project as well as a campaign with the drag queens to
destigmatize mental health and hair loss.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220608005229/en/
Drag Superstars Violet Chachki &
Gottmik Launch “No Gorge” Pride Tour 2022 (Photo: Business
Wire)
“We’re incredibly proud this Pride month to be joining forces
with the Queens and The Trevor Project,” said Bette Ann Fialkov,
Senior Director of Entertainment & Culture at Hims & Hers.
“It’s beyond exciting to be working with the ‘No Gorge’ Pride Tour
superstars on destigmatizing conversations and treatment
surrounding conditions that many feel are shameful or embarrassing
to have. Considering the Queens have such an amazing fan base, we
are particularly looking forward to a unique and fun social
campaign with Violet and Gottmik to help people embrace themselves
for who they are and take action to take care of their body and
mind. In addition, The Trevor Project—an organization that has had
such a huge impact on LGBTQ youth—is so deserving of support and we
are honored to be working with them through this union.”
Violet Chachki and Gottmik
In celebration of Pride season, the “No Gorge” U.S. Pride Tour
gives queer fans and allies an intimate chance to celebrate with
the Queens, Violet Chachki and Gottmik. Hims & Hers is the
exclusive partner of the tour, and the company and Queens will be
working together to combat stigma surrounding mental health and
hair loss.
“We couldn’t be happier to be breaking down stigmas with Hims
& Hers,” said Gottmik. “For myself and many others out there,
mental health is a lifelong opportunity of improvement and it isn’t
easy to talk about. Historically there’s been so much shame around
mental health and it’s a privilege to join forces with a brand that
is combating this by encouraging everyone to be loud and proud
about caring for themselves, and empowering people to feel their
best. Mental health issues should be talked about, and care and
treatment shouldn’t be difficult.
“As someone who has dealt with the struggles of finding the
right medications and even accessing a good treatment plan, I know
that connecting with a professional about mental health and finding
the right medication that works for you can be a life-saving action
for those struggling with depression and anxiety. Working with Hims
& Hers—a company that makes it simple and convenient to consult
with a medical professional about medication and treatment—really
hits home especially during a time like Pride month.”
“A lot of fun is had being a drag queen, but there are a few
downsides to being this fabulous. Years of snatching ponytails,
wigs, and using face tapes has been traumatic and stressful to my
hairline resulting in hair damage and thinning,” said Violet
Chachki. “Performing is my calling, and unfortunately all of the
fantastic headpieces I wear have definitely taken a toll on my
hair. I tried so many things to help my hair and ultimately turned
to Hims when I felt it was time to seek professional help. The
process of virtually consulting with a healthcare provider about my
hair felt effortless, and I was provided with prescription
treatment based on my own personal situation and unique needs. I’ve
seen incredible results using the Topical Finasteride and Minoxidil
Spray in particular; despite constant performances and
wig-swapping, my hair is on its way to being luscious again—growing
and feeling fabulous.”
The Trevor Project
Through this partnership as well, Hims & Hers will be
providing access to free therapy services through their platform
for select in-house crisis counselor volunteers at The Trevor
Project – the world’s largest suicide prevention and mental health
organization for lesbian, gay, bisexual, transgender, queer, and
questioning (LGBTQ) young people.
“The Trevor Project’s life-saving work would not be possible
without our incredible volunteer counselors who dedicate their time
to supporting thousands of LGBTQ youth in crisis,” said Sofi Goode
(she/her), Corporate Partnerships Manager at The Trevor Project.
“Our research shows that more than 1.8 million LGBTQ young people
seriously consider suicide in the U.S. each year, and our trained
counselors are available 24/7, 365 days a year to offer free and
confidential services to those who need a safe, non-judgmental
place to talk. We’re beyond grateful to Hims & Hers for
enabling us to provide many of our volunteers access to licensed
mental health professionals and treatment on their platform for
free. Taking care of others is always their top priority, and we
want to make sure they’re also equipped with high-quality resources
to take care of themselves.”
About Hims & Hers
Hims & Hers is a multi-specialty telehealth platform
transforming the way healthcare is delivered. Its digital platform
enables access to treatments for a broad range conditions,
including those related to sexual health, hair loss, dermatology,
mental health and primary care. Hims & Hers connects patients
to licensed healthcare professionals who can prescribe medications
when appropriate. Prescriptions are fulfilled online through
licensed pharmacies on a subscription basis, making accessing
treatments simple, affordable, and straightforward. Through the
Hims & Hers mobile app, consumers can access an ever-expanding
range of educational programs, wellness content, community support,
and other services that promote lifelong health and wellness. Hims
& Hers products can also be found in tens of thousands of top
retail locations in the United States. Launched in November 2017,
Hims & Hers serves the entire United States and select
locations in the United Kingdom. The company is publicly traded on
the New York Stock Exchange. For more information about Hims &
Hers, please visit forhims.com and forhers.com.
About Violet Chachki
Violet Chachki is an American Drag Queen, burlesque performer,
model, and recording artist whose sophisticated performance art and
entrancing visuals blend striptease, aerial acrobatics and fetish
aesthetics, while distorting the gender binary. She was crowned the
Season 7 winner of RuPaul’s Drag Race and in 2019 was named “one of
the most powerful Drag Queens in America” by New York Magazine. In
2019, she released her fourth single, a burlesque track titled "A
Lot More Me" independent from an album, to accompany her sold out
international tour also titled “A Lot More Me.”
In May 2019, she attended the Met Gala where the theme was Camp:
Notes on Fashion, wearing a glove-shaped Moschino dress. Thus, she
became the first drag queen to ever attend the event. In July 2021,
Chachki released the single "Mistress Violet" with pop singer Allie
X. Violet has appeared in fashion campaigns for Prada, Jean Paul
Gaultier 1, Jean Paul Gaultier 2, Pat McGrath Labs, Playful
Promises Lingerie Campaign, Heretic Parfums: Dirty Violet, Moschino
1, Moschino 2, and Moschino 3.
Violet is one of the highest-followed Drag Artists in the world
with over 2 million followers.
Instagram: 2 Million Twitter: 330K Facebook: 331K YouTube: 272K
Subscribers Joint YouTube: 106K Subscribers
About Gottmik
Gottmik is an American Drag Queen, Makeup artist and Trans
Rights Activist. Originally from Scottsdale, Arizona, Gottmik first
started playing with makeup in high school, developing what would
become a truly signature look. Later, moving to Los Angeles to
study at FIDM, Gottmik started as a celebrity makeup artist,
working with the likes of Kaia Gerber, Tinashe, Paris Hilton, Heidi
Klum and Lil Nas X. “The only type of makeup that excited me was
crazy, over-the-top drag makeup,” says Gottmik, whose signature
makeup look is a face painted white with thin, drawn-on brows, a
brilliant collision of kabuki, anime, goth, origami and something
absolutely not of this world. On RuPaul’s Drag Race, Gottmik’s
innate talent for show stopping glam was on full display, but it’s
their fashion choices that have truly stolen the show and cemented
them as a bonafide superstar. In 2021 Gottmik blasted into our
social consciousness on Season 13 of RuPaul’s Drag Race (the
highest-rated season in the show's history) and became the first
trans man to compete on the series. Hitting a chord with millions
of fans across the globe Gottmik placed runner-up and has since
taken the world by storm literally jumping in fandom by 1.4 million
followers in just over a year. Brands are quickly identifying this
new and unique platform for sharing their message of inclusivity to
the market. As Gottmik has famously said, “It’s time to crash the
cistem.”
Instagram: 1.4 Million Twitter: 172K Facebook: 131K TikTok: 277K
YouTube: 287K Subscribers Joint YouTube: 106K Subscribers
Professional Makeup Artist account HERE & HERE
About The Trevor Project
The Trevor Project is the world’s largest suicide prevention and
mental health organization for lesbian, gay, bisexual, transgender,
queer & questioning (LGBTQ) young people. The Trevor Project
offers a suite of 24/7 crisis intervention and suicide prevention
programs, including TrevorLifeline, TrevorText, and TrevorChat as
well as the world’s largest safe space social networking site for
LGBTQ youth, TrevorSpace. Trevor also operates an education program
with resources for youth-serving adults and organizations, an
advocacy department fighting for pro-LGBTQ legislation and against
anti-LGBTQ rhetoric/policy positions, and a research team to
discover the most effective means to help young LGBTQ people in
crisis and end suicide. If you or someone you know is feeling
hopeless or suicidal, our trained crisis counselors are available
24/7 at 1-866-488-7386, via chat TheTrevorProject.org/Get-Help, or
by texting 678678.
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version on businesswire.com: https://www.businesswire.com/news/home/20220608005229/en/
Jess Haro-Rodriguez press@forhims.com
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