Dolby Kicks Off an Incredible CES Week Starting with Imagine Dragons’ First-Ever Live Performance in Dolby Atmos at Dolby Live at Park MGM
06 Januar 2023 - 9:03PM
Dolby Laboratories, a leader in immersive entertainment
experiences, kicked off the first night of the 2023 Consumer
Electronics Show (CES) with a private performance live in Dolby
Atmos with Imagine Dragons to benefit Tyler Robinson Foundation and
its supporters. During CES, Dolby highlighted how it continues to
deliver world-leading immersive experiences to consumers by
showcasing its latest innovations such as Dolby Atmos for cars and
new Dolby.io plug-ins for Unity 3D and Unreal Engine. Dolby and its
partners announced numerous new experiences and products featuring
Dolby Vision and Dolby Atmos.
“Now more than ever, consumers expect best-in-class audio and
video quality, and Dolby delivers that through awe-inspiring
experiences,” said John Couling, Senior Vice President of
Entertainment, Dolby Laboratories. “Today, Dolby Vision and Dolby
Atmos are appearing in more devices and content than ever before,
we’ve expanded Dolby innovations to new and growing arenas like
music and automotive, and we are expanding the reach of our tools
for developers through Dolby.io.”
Imagine Dragons perform their first concert in Dolby
Atmos On Thursday, the multi-platinum, GRAMMY®-winning
band, Imagine Dragons performed their first-ever live concert in
Dolby Atmos to celebrate Tyler Robinson Foundation and its
supporters. Tyler Robinson Foundation (TRF) is Imagine Dragons’
nonprofit organization dedicated to supporting families facing a
pediatric cancer diagnosis. Dolby, Imagine Dragons, and TRF worked
with over 35 local charities assisting underserved communities in
the Las Vegas area to give away thousands of tickets to the team
members, volunteers, and people these organizations serve.
Known for their hit songs Bones, Believer, Demons, Radioactive,
and Thunder, Imagine Dragons took guests on a 90-minute immersive
journey in Dolby Atmos as they performed their latest hits. The
concert was hosted at Dolby Live at Park MGM, a 5,200-seat theater
and the first venue of its kind to offer live concerts in Dolby
Atmos. You can read more about the performance, TRF, and Dolby
Live, here.
Taking Dolby Atmos on the road One of the main
places people listen to music today is in their cars. From
listening to songs on a first road trip with friends to singing
alongside a favorite artist as they drive their children to school,
cars are a very special place for enjoying music and a perfect fit
for Dolby Atmos. With Dolby Atmos, the car cabin can turn into a
recording studio on wheels by allowing listeners to connect with
their favorite music more deeply through greater details, clarity,
and immersion.
Throughout CES, Dolby is showcasing how it plans to make Dolby
Atmos for cars a more universally available experience, which is
growing through expanding partnerships with top automotive brands
including Mercedes, LUCID Motors, NIO, Polestar, Volvo, and more.
Guests who join Dolby at CES can experience Dolby Atmos firsthand
through demonstrations of several in-market vehicles with Dolby
Atmos. This includes Mercedes’ latest Dolby Atmos-enabled Maybach
S-Class and EQS.
Consumer devices with Dolby are everywhere From
your living room to your phone, Dolby innovations can be found in
all your favorite consumer devices. And CES was no exception.
Leading up to and during CES, several Dolby partners announced
their latest lineup of products to the world, many of which are
powered by Dolby experiences.
- ASUS, Lenovo, and Dell announced several new consumer and
gaming laptops, which support Dolby Vision and Dolby Atmos.
- Hisense and LG previewed their latest TVs powered by Dolby
Vision and Dolby Atmos.
- TCL announced that it is bringing Dolby Vision, and Dolby
Atmos, to its new S4 lineup.
- LG and Samsung also announced their 2023 Dolby Atmos sound bar
lineups.
Dolby.io announces new tools that will help developers
create more immersive virtual world experiencesAt CES,
Dolby announced new tools for developers available through
Dolby.io, including the beta release of two virtual world plug-ins
for Unity 3D and Unreal Engine. With these new Dolby.io Spatial
Audio communication APIs, which are powered by technologies
enabling best-in-class Dolby Atmos experiences, developers can
deliver more natural-sounding conversations when creating virtual
worlds.
Dolby.io Spatial Audio enables developers to place sounds
anywhere within a three-dimensional space to draw audiences into
the experience and allow them to connect socially to everyone
nearby. With Dolby.io, developers can support dramatically larger
audience sizes that accurately reflect a real-world experience,
such as virtual concerts. As virtual experiences continue to grow
in both popularity and sophistication, the importance of premium
quality social interactions grows. And now, developers can leverage
Dolby.io Spatial Audio powered by Dolby Atmos technologies to bring
immersion and social connectivity into their own applications and
services. Visit here to read more.
About Dolby LaboratoriesDolby
Laboratories (NYSE: DLB) is based in San Francisco with offices
around the globe. From movies and TV shows, to apps, music, sports,
and gaming, Dolby transforms the science of sight and sound into
spectacular experiences for billions of people worldwide. We
partner with artists, storytellers, developers, and businesses to
revolutionize entertainment and communications with Dolby
Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Dolby, Dolby Atmos, Dolby Vision, Dolby Cinema, Dolby.io, Dolby
Live and the double-D symbol are trademarks or registered
trademarks of Dolby Laboratories in the United States and/or other
countries. Other trademarks remain the property of their
respective owners.
Media Contact:Cairon (Jamie) ArmstrongDolby
LaboratoriesCairon.Armstrong@Dolby.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e88468ab-24dc-48ae-8240-38a9a5f0ab7c
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