Athletes can compete for style points at
"DICK'S Sporting Goods High" via challenges, quests and obbys to
outfit their avatar in the latest back-to-school gear
PITTSBURGH, July 27,
2022 /PRNewswire/ -- DICK'S Sporting Goods today
announced the launch of "School of Sport," an interactive
experience on the Roblox platform that infuses sport and style and
gives users a chance to compete in a variety of challenges, quests
and obstacle courses ("obbys").
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/8858256-dicks-sporting-goods-launches-roblox-school-of-sport-for-back-to-school/
Consisting of six virtual spaces, "School of Sport" takes place
at DICK'S Sporting Goods High and mimics the characteristics of a
real-world high school, bringing the most compelling aspects of
back-to-school onto Roblox.
"It is important for us to continue evolving the way we engage
with consumers. We are excited to make our entrance into the
Metaverse with 'School of Sport,' creating a space to share sport
and style while also connecting with our younger athletes," said
Ed Plummer, Chief Marketing Officer
at DICK'S Sporting Goods.
DICK'S Sporting Goods is launching the brand's larger Sport
Your Style back-to-school campaign, which is focused on
versatility and encourages teens to own their individual style.
While this theme is woven throughout the "School of Sport"
experience, it is most prominent in the Roblox experience's first
environment, The Locker Room, where the transition from sport to
style commonly occurs in real-world school.
"School of Sport" by DICK'S Sporting Goods is currently live on
Roblox and available by visiting:
https://www.roblox.com/games/10319501620/School-of-Sport
How It Works: "School of Sport" by DICK'S Sporting
Goods
- Users enter the experience through The Locker Room where
they will receive information on how to navigate DICK'S Sporting
Goods High. Each player will have a personalized locker
containing The Store where they can use style points, the
in-experience currency, to purchase shoes, apparel and accessories
to outfit their avatars.
- As users freely explore DICK'S Sporting Goods High, they can
socialize with other users and collect stickers, badges and style
points by competing in quests, obbys and challenges throughout the
experience environments: The Field, The Hallways, The
Gymnasium and The Outdoor Cafeteria. There is an
additional hidden environment within the experience that visitors
must discover on their own.
- In addition to using style points to unlock access to the
latest back-to-school gear, community members can also view their
rankings on the leaderboard and personalize their virtual school
supplies (notebook, waterbottle, etc.) with stickers they've
collected throughout the school.
About DICK'S Sporting Goods, Inc.
DICK'S Sporting
Goods (NYSE: DKS) creates confidence and excitement by personally
equipping all athletes to achieve their dreams. Founded in 1948 and
headquartered in Pittsburgh, the
leading omnichannel retailer serves athletes and outdoor
enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy,
Field & Stream, Public Lands, Going Going Gone! and Warehouse
Sale stores, online, and through the DICK'S mobile app. DICK'S also
owns and operates DICK'S House of Sport and Golf Galaxy Performance
Center, as well as GameChanger, a youth sports mobile app for
scheduling, communications, live scorekeeping and video
streaming.
Driven by its belief that sports make people better, DICK'S has
been a longtime champion for youth sports and, together with its
Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Facebook, Twitter and Instagram.
CONTACTS:
|
DICK'S Sporting Goods:
(724) 273-5552, press@dcsg.com
|
|
Roblox:
press@roblox.com
|
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SOURCE DICK'S Sporting Goods