BRENTWOOD, Tenn., Jan. 27, 2022 /PRNewswire/ -- DK's retail segment
has taken bold steps to provide an enhanced customer experience
that is driving growth for the retail chain. New technologies have
been launched as part of a concerted effort to deliver a
best-in-class, customer-centric ecosystem while bringing a new
level of innovation to the convenience store world.
"The company's focus has been on growth and innovation, but the
key to harnessing this vision is to provide our customers with
personalized, fast and convenient digital experiences. Basically,
we want to provide more of what our customers want, and less of
what they don't," said Darshan Gad, senior vice president of retail
sales, marketing & innovation, Delek US. "We have recently
taken steps to achieve this customer-centric vision by launching a
new loyalty program, as well as implementing new in-store
technologies that engage and delight our customers."
In 2021, DK stores' Touch-Less checkout was integrated into 25%
of DK stores, and the all-new High Octane Rewards customer loyalty
program was rolled out across the entire chain.
DK stores' Touch-Less checkout is powered by Mashgin technology,
which leverages computer vision to visually identify items
presented from virtually any angle and instantly ring them up in a
single transaction. The benefit to customers is that there is no
need to look for and scan barcodes. Consumers simply place their
items down and they are ready to pay. This technology has provided
even more convenience by reducing checkout times by 67%. The new
technology has resulted in an exceptionally high customer adoption
rate for the retailer.
The High Octane Rewards Program, now an entirely mobile
experience, provides members with amplified benefits informed by
customer insights and preferences. The new program includes
everyday 3¢/gallon fuel discounts, bonus fuel discounts, in-store
offers and more for High Octane members. Within the first 90 days
of relaunching High Octane Rewards, powered by Stuzo's Open
Commerce® Platform, Delek saw loyalty member baskets exceeding
non-member baskets by an impressive 42%. In 2022, Delek and Stuzo
will launch a new loyalty app with mobile payment capabilities,
advancing Delek's personalization efforts and convenience value
proposition.
"Our vision of personalizing the entire customer experience is
coming to life through these new programs, and we are proud of our
marketing and innovation teams for their efforts to deliver on our
brand promise of 'Making Your Day a Little Easier,'" said
Tony Miller, President Delek's
retail division.
To learn more about DK stores' Touch-Less and find a location
with AI self-checkout, visit: www.mashgin.com and
https://dk-easy.com/touchless-locations/
To learn more about High Octane Rewards and Stuzo's Open
Commerce Platform, visit www.highoctanerewards.com and
www.stuzo.com.
About Delek US Holdings, Inc.
Delek US Holdings, Inc.
is a diversified downstream energy company with assets in petroleum
refining, logistics, asphalt, renewable fuels and convenience store
retailing. The refining assets consist of refineries operated
in Tyler and Big Spring, Texas, El Dorado, Arkansas and Krotz Springs, Louisiana with a combined
nameplate crude throughput capacity of 302,000 barrels per day.
The logistics operations consist of Delek Logistics. Delek US
and its affiliates also own the general partner and an approximate
80 percent limited partner interest in Delek Logistics. Delek
Logistics is a growth-oriented master limited partnership focused
on owning and operating midstream energy infrastructure assets.
The convenience store retail business operates approximately 250
convenience stores in central and west Texas and New
Mexico.
Safe Harbor Provisions Regarding Forward-Looking
Statements
This press release contains forward-looking
statements that are based upon current expectations and involve a
number of risks and uncertainties. Statements concerning current
estimates, expectations and projections about future results,
performance, prospects, opportunities, plans, actions and events
and other statements, concerns, or matters that are not historical
facts are "forward-looking statements," as that term is defined
under the federal securities laws. Investors are cautioned that the
following important factors, among others, may affect these
forward-looking statements: risks and uncertainties with respect to
the quantities and costs of crude oil we are able to obtain and the
price of the refined petroleum products we ultimately sell; risks
related to exposure to Permian Basin crude oil, such as supply,
pricing, gathering, production and transportation capacity; risks
and uncertainties related to the effects of the COVID-19 pandemic;
gains and losses from derivative instruments; management's ability
to execute its strategy of growth, including risks associated with
acquisitions and dispositions; our competitive position and the
effects of competition; the projected growth of the industries in
which we operate; general economic and business conditions
affecting the geographic areas in which we operate; and other risks
described in Delek US's and Delek Logistics' filings with the
United States Securities and Exchange Commission (the "SEC"),
including risks disclosed in their respective Annual Reports on
Form 10-K, Quarterly Reports on Form 10-Q and other filings and
reports with the SEC.
Forward-looking information is based on information available at
the time and/or management's good faith belief with respect to
future events, and is subject to risks and uncertainties that could
cause actual results to differ materially from those expressed in
the statements. Neither Delek US nor Delek Logistics undertakes any
obligation to update or revise any such forward-looking statements
to reflect events or circumstances that occur, or which they become
aware of, after the date hereof, except as required by applicable
law or regulation.
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SOURCE Delek US Holdings, Inc.