Asad Ayaz Named The Walt Disney Company’s First-Ever Chief Brand Officer
06 April 2023 - 6:20PM
Business Wire
Asad Ayaz has been named the first-ever Chief Brand Officer of
The Walt Disney Company (NYSE: DIS), effective immediately, it was
announced today by Robert A. Iger, Chief Executive Officer. In this
newly created role reporting to Iger, Ayaz will be responsible for
stewarding and elevating the Disney brand globally across the
entire ecosystem of company touchpoints and consumer experiences.
Ayaz will also continue as President of Marketing for The Walt
Disney Studios, overseeing all aspects of marketing and publicity
for the Studios’ films and series as well as for Disney+ globally,
reporting to Disney Entertainment Co-Chairman Alan Bergman.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230406005208/en/
Asad Ayaz (Photo: Business Wire)
“Asad is an exceptional creative leader with a deep
understanding of what Disney means to millions of people around the
world,” Iger said. “His taking on this role is particularly
noteworthy and consequential as we commemorate our historic 100th
anniversary, and I am confident that his strategic, operational,
and creative prowess, along with his profound passion for Disney,
will make him an outstanding steward of our stories, characters,
brands, and franchises.”
As Chief Brand Officer, Ayaz will develop and execute holistic
brand marketing campaigns leveraging and synthesizing the company’s
full suite of content and consumer experiences, activate the brand
internally and externally through partnerships, and provide
guidance and alignment for the company’s digital and social media
strategy and presence. He will set corporate synergy and franchise
priorities in consultation with the CEO and lead a global consumer
research and analytics function focused on Disney’s brands and
franchises that will inform actionable cross-platform
initiatives.
“Throughout both my early life and my time at the company, I’ve
marveled at the power of Disney’s storytelling, experiences, and
simply the name itself to inspire people and resonate through
generations,” said Ayaz. “I am immensely grateful to Bob for
entrusting me with this opportunity, and I’m excited to work with
the amazing teams around our company to highlight all the things
that make Disney exceptional and ensure that we continue to create
those meaningful connections with audiences for many more
generations to come.”
Among other cross-company brand initiatives, Ayaz will oversee
the Disney100 campaign as the company celebrates its 100th year. He
recently led the development and creation of the Disney100 Special
Look spot that debuted in this year’s Super Bowl, as well as the
Studios’ new 100-year logo refresh now appearing on all
Disney-branded films.
As President of Marketing for The Walt Disney Studios, a role he
has held since 2018, Ayaz will continue to oversee all aspects of
marketing for films and series from Disney, Walt Disney Animation
Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, and
20th Century Studios, including strategy, creative advertising,
media, digital, research, special events, promotions, international
marketing, publicity, and synergy. He was also recently named to
lead marketing for Disney+ globally.
An 18-year Disney veteran, Ayaz has developed and led marketing
campaigns for some of the most successful film releases in history,
including Lucasfilm’s “Star Wars: The Force Awakens,” Marvel
Studios’ “Black Panther” and the global phenomenon “Avatar: The Way
of Water.” Additional campaigns Ayaz has spearheaded include
Disney’s live-action hits “Aladdin” and “The Lion King”; Walt
Disney Animation’s “Frozen 2” and “Encanto”; Pixar’s “Toy Story 4”
and “Turning Red”; 20th Century Studios’ “Free Guy” and “Prey”;
along with Disney+ hit series including “The Mandalorian,”
“WandaVision,” “Obi-Wan Kenobi” and “Loki,” among many others. In
all, Ayaz has led the campaigns for the most watched films on
Disney+ and Hulu, and 13 of the top 15 box office debuts of all
time, including six opening weekends over $200 million, as well as
the biggest worldwide debut of all time for “Avengers: Endgame,”
which earned over $1.2 billion in five days.
An award-winning marketing leader, Ayaz has been the recipient
of multiple industry honors, including Variety’s Marketing
Visionaries Award and The Clio Marketing Mastermind Award. He was
recently named one of Forbes Most Influential CMOs, and one of Fast
Company’s Most Creative People in Business.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230406005208/en/
Mike Long Corporate Communications (818) 560-4588
Walt Disney (NYSE:DIS)
Historical Stock Chart
Von Mär 2024 bis Apr 2024
Walt Disney (NYSE:DIS)
Historical Stock Chart
Von Apr 2023 bis Apr 2024