Disney Debuts Momentous Lineup of Global Product Collaborations to Celebrate 100 Years of Disney
04 Januar 2023 - 11:45AM
Business Wire
Global brands line up to commemorate Disney100
through unique product collaborations across Disney, Pixar, Star
Wars, Marvel, 20th Century and National Geographic
The LEGO Group, Coach and more to launch a
dazzling slate of innovative, creative and playful product
collections throughout 2023 from Disney Consumer Products, Games
and Publishing
As The Walt Disney Company marks its 100th anniversary in 2023,
Disney Consumer Products, Games and Publishing will unveil exciting
new collections and experiences celebrating Disney 100 Years of
Wonder. 2023 will celebrate the storytellers who have brought
generations the wonder and magic that is Disney, and the fans and
families who have brought Disney into their hearts throughout the
past 100 years. Everyone can share their favorite moments using
#ShareTheWonder and #Disney100.
Unparalleled List of Global
Licensees
The LEGO Group and Disney will celebrate the anniversary
across the year by inviting families to share the wonder of
storytelling, imagination, and creative play that LEGO® Disney has
inspired over the 24 years since it launched. Using the ultimate
creative medium of the LEGO® brick, the two long-standing partners
will honor fan-favorite Disney moments, capture the magic of
exciting new Disney stories and bring friends and families together
to dream, build and create with magical new LEGO® Disney products
and play experiences.
Additionally, fans will be able to celebrate Disney 100 Years of
Wonder with an incredible slate of new commemorative collaborations
launching throughout 2023. Collections include fashion and
accessories brands like Coach, footwear brands such as
adidas, memorable jewelers like Pandora and toy
manufacturers such as Mattel, Hasbro and
Funko. To coincide with Disney100 and the Year of the
Rabbit, Oswald the Lucky Rabbit has emerged from the vault and has
sprung into the pop-culture zeitgeist through a playful and
contemporary collection from Givenchy, now available
globally in stores and on givenchy.com. Additional world-renowned
licensee collaborations in the home, toy, fashion industries and
more will be announced throughout the Disney100 celebration.
shopDisney Collections Celebrate The Walt
Disney Company’s Timeless Legacy
shopDisney launched the Disney100 Platinum Celebration
Collection in December, featuring exciting pieces including the
iconic Mickey Mouse Ear Hat with a platinum touch. Additional
collections will roll out throughout the year on shopDisney
including:
- Disney100 Oswald Collection will shine a spotlight on
one of Walt Disney’s earliest creations, Oswald the Lucky
Rabbit.
- Disney100 The Eras Collection will showcase fan-favorite
periods of time in the company’s history, including the early years
of The Walt Disney Studios, Disneyland Park and more.
- Disney100 Decades Collection will celebrate beloved
classic stories from the company’s legacy, including Steamboat
Willie (1928), Snow White and the Seven Dwarfs (1937), Pinocchio
(1940) and countless others.
Sharing the Wonder
Fans and families can join in by sharing their favorite Disney,
Pixar, Marvel, Star Wars, 20th Century and National Geographic
memories using #ShareTheWonder and #Disney100. These posts will
honor and spotlight the countless memories Disney and its fans have
made together over the past century. Whether it be the magical
moment of meeting Mickey Mouse for the first time at Disneyland
Resort, a family movie night watching Disney Encanto, or playing
with fan-favorite Star Wars or Avengers toys, everyone is invited
to share their own wondrous moments experiencing the magic of
Disney.
In addition, the celebration will showcase fans' favorite
stories and beloved characters with monthly themes. Since it all
started with a mouse, the monthly “Wonder of …” celebrations will
kick off by shining a spotlight on the Wonder of Mickey Mouse and
Minnie Mouse. Throughout the month of January, special
collaborations will honor these pop culture icons, as well as a
special National Polka Dot Day with everyone’s favorite muse,
Minnie Mouse. The month-long celebration of Mickey and Minnie will
culminate in Anaheim, California with the launch of the Disney100
Celebration at Disneyland Resort, which includes the opening of
Mickey & Minnie’s Runaway Railway on January 27, 2023. On the
last Wednesday of each month, additional information about future
themes will be shared on the Disney Parks Blog and Disney Parks
social platforms.
Disney Publishing Worldwide
For those looking to be inspired by Disney’s beloved tradition
of storytelling, readers and collectors can now pre-order a variety
of celebratory titles from Disney Publishing, including Walt
Disney: An American Original, Commemorative Edition; The Official
Walt Disney Quote Book; Art of Coloring: Disney 100 Years of Wonder
and The Story of Disney: 100 Years of Wonder, by John Baxter, Bruce
C. Steele and the Staff of the Walt Disney Archives.
Kids and families can step inside the worlds of 20 classic
Disney films in The Disney Book of Maps (Bonnier) or read treasured
Disney stories in My First Bedtime Treasury: Disney 100
(Scholastic). Enduring classics such as The Art of Walt Disney:
From Mickey Mouse to the Magic Kingdoms and Beyond (Abrams), Disney
100th: Little Golden Book Library (Penguin Random House), and The
Disney Book (DK) will be released as revised editions with new
covers for Disney100.
Experience the Wonder Through Video
Games
Disney will also be celebrating the 100th anniversary with
exciting updates and new content for popular games through a
variety of in-game activations, content updates and social media
activations from games including Disney Dreamlight Valley, Disney
Mirrorverse and many more. Popular match-3 mobile game Disney Emoji
Blitz will begin the celebration with new limited-edition emojis
releasing throughout the year, including Platinum Mickey!
Star Wars and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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version on businesswire.com: https://www.businesswire.com/news/home/20230104005383/en/
Disney Consumer Products, Games and Publishing Sara Alvarez
Public Relations Director, Communications 818-544-0125
SARA.ALVAREZ@DISNEY.COM
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