Three will compete, but only one will shake
their way to victory scoring Super Bowl LVII tickets and the
private luxury transport of a lifetime
NEW
YORK, Jan. 27, 2023 /PRNewswire/ -- To kick off
the 2022 NFL season, Smirnoff issued a call to football fans
everywhere: serve up the best game day vibes and Smirnoff cocktails
for a chance to be the brand's first ever Cocktail
Coordinator. Many answered the call, but only three remain. And
the journey isn't over just yet.
It all comes down to the Final Interview, where one deserving
winner will land the Best Job in America as the first-ever Smirnoff
Cocktail Coordinator and board a private luxury transport bound for
Super Bowl LVII as the brand's guest of honor. But before the
winner is revealed, the Official Vodka Sponsor of the NFL is giving
fans across the country a peek into the action as the three
finalists go head-to-head to show off their unrivaled passion for
the game, hosting, and ultimately, their cocktail skills), proving
they have what it takes to Be the Cocktail Coordinator.
"We've been searching for someone with heart for the game, a
spirit for entertaining and unrivaled cocktail-making skills to
become our first-ever Cocktail Coordinator," said Jennifer Holiday Hudson, North America brand leader, Smirnoff. "At the
end of the day, it's all about finding that person who can take the
game day experience to the next level. Fortunately, we have three
very strong candidates ready for the challenge. Now it's game
time."
Meet the finalists:
- A high energy hostess with the mostest, Tania Ortega (Austin, Texas) was born ready for this
moment.
- With a passion for the game, India
Stokes (Dallas,
Texas) has what it takes to shine on gameday.
- Easy, but elevated is the name of his game – Conner Sheets (Denver, Colorado) is all about turning
simple cocktails into delicious masterpieces.
On Jan. 29, the finalists will
touch down in the Lone Star state
where they will compete in a series of challenges testing their
football knowledge, game day entertaining skills, and of course,
their go-to cocktail playbook. Smirnoff brand partner and NFL
commentator, Kay Adams
alongside professional mixologist and founder of Cocktail Academy,
Matt Landes will help
officiate and ultimately judge the competition.
"We've been searching this entire season for that special
someone who can combine the perfect mix of good food, drinks, and
people to make game day a memorable experience and fill the
Smirnoff Cocktail Coordinator position," said Kay Adams. "The time has come to see who has
what it takes to land the Best Job in America."
The Cocktail Coordinator travels in style. Courtesy of Smirnoff,
the winner will board a private luxury transport for Arizona where they will be greeted by special
surprises on board and ultimately be Smirnoff's guest of honor at
the biggest game of the season – Super Bowl LVII.
Ahead of the Final Interview, Smirnoff will take out full-page
ads in the finalists' markets of Dallas, Austin and Denver, and plaster their faces on billboards
and everywhere in between – to encourage all football fans to rally
behind the competition. For the city of the first-ever Cocktail
Coordinator, Smirnoff will provide $25 rideshare credits on Super Bowl Sunday for
fans to get home safely after the final whistle blows following The
Big Game. In its second year as the Official Vodka Sponsor of the
NFL, Smirnoff will be in on all the action throughout Super Bowl
Week:
- First up, Smirnoff is celebrating the second annual GLAAD
"Night Of Pride", featuring discussions on advancing LGBTQ+
inclusion in sports.
- Ahead of The Big Game, Smirnoff will honor former players at
the NFL Legends Alumni Roast & Toast, where brand
partner Vernon Davis will
serve as co-host.
- Finally, Smirnoff will introduce its first-ever Cocktail
Coordinator to the world on February 12 for Super Bowl LVII.
Tune into the Cocktail Coordinator Final Interview by following
@Smirnoff on Instagram and @SmirnoffUS on Twitter. And no matter if
you celebrate Super Bowl LVII with the signature Cosmo Catch or
another Smirnoff cocktail of your choosing, please remember to
always drink responsibly.
SMIRNOFF X NFL BEST JOB IN
AMERICA CONTEST
NO PURCHASE OF ALCOHOL OR ANY OTHER PRODUCT NECESSARY. U.S.
only, 21+. Void where prohibited. Contest Entry Period:
9/7/2022 @ 12:00 a.m. ET - 10/31/22 @ 11:59:59 p.m.
ET. To enter: Scan QR Code or access website directly at
BestJobInAmerica.smirnoff.com. After age verification, complete
entry form and submit a video (30-60 seconds) telling and showing
us why you should be the Smirnoff "Cocktail Coordinator." COCKTAIL
COORDINATOR IS AN HONORIFIC TITLE AND DIAGEO WILL NOT MAKE
AN OFFER OF EMPLOYMENT TO CONTEST GRAND PRIZE WINNER. Video should
address your passion for football, hosting parties and making
cocktails. (Professional bartenders/alcohol beverage retail
license-holders NOT eligible). Video must be truthful, original and
cannot violate third party rights. DO NOT CONSUME ALCOHOL IN VIDEO.
Videos judged based on expression of passion for and knowledge of
football/hosting/cocktail-making as well as alignment with the
spirit and values of the SMIRNOFF brand. By entering, you assign
all right, title and interest in video to Sponsor. Limit 1 entry
per person. Finalist Prize: on 1/29/23 Finalists will compete in Final Round by
throwing "home-gating" party in local market to determine Grand
Prize Winner. Finalists will be judged in Final Round based on live
interview in addition to video. Grand Prize is a trip to Super
Bowl® LVII in Glendale, AZ on
2/12/23. Prize forfeited if Finalist or Grand Prize winner not
available on date of corresponding event/activity. Guests of Grand
Prize winner must be 21+. ALCOHOL IS NOT PART OF ANY PRIZE. See
Official Rules at website for full details. Sponsor: Diageo
Americas, Inc., New York, NY.
Please Drink Responsibly.
The Smirnoff Co., New York,
NY.
© 2022 NFL Properties LLC. All NFL-related trademarks are
trademarks of the National Football League. Contest not sponsored
or offered by the National Football League.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864,
serving as a catalyst to revolutionize drinking culture across
generations: from inventing the Mule and reimagining the vodka
martini to creating a cultural mainstay that defines the flavored
malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their
evolving taste preferences, Smirnoff has an option for everyone
along with a dedicated history of adding fun to any occasion while
keeping diversity and inclusion at the forefront. Truly showing the
power of socializing when everyone (21+) is invited to
celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
Nicole.Anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
*This role is not posted on behalf of Diageo. Created for
promotional purposes only
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SOURCE SMIRNOFF