From coast to coast, DIAGEO honors the rich
Asian diaspora with pop-up night markets in NYC and LA, striving to
shape a more inclusive and sustainable world for all
NEW YORK,
May 17, 2022
/PRNewswire/ -- The month of May marks Asian American and
Pacific Islander Heritage Month (AAPI), the perfect time to
celebrate and reflect on the vibrant cultural contributions of
Asian Americans and Pacific Islanders across the U.S. Each year,
the highly anticipated 31-day celebration highlights the many
cultural contributions of the AAPI community, offering a robust
roster of traditional and contemporary experiences across design,
fashion, food and so much more.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9050551-diageo-and-asian-collective-house-of-slay-celebrate-aapi-heritage-month-in-nyc/
This year just steps from Chinatown, Diageo and its
brands Johnnie Walker,
Tequila Don Julio, Tanqueray and
Smirnoff Pink Lemonade are honoring AAPI Heritage Month by
partnering with House of Slay: designers Prabal Gurung, Phillip Lim, designer and creative director
Laura Kim, socialite
Tina Leung and
Ezra J. William; collectively
known as the "Slaysians." The AAPI-founded, fashion-forward
collective is united by a single mission: stop anti-Asian
discrimination while creating safe, inclusive spaces for
underrepresented people from all walks of life.
Together House of Slay and Diageo bring NYC the Diageo
Day Night Mrkt Presented by House of Slay on Saturday, May 21 from 11am-12am at Market Line at Broome Street. Taking
place in the heart New York City,
the 21+ experience is a first-of-its-kind pop-up
hype-house-meets-day/night-market, and a love letter to the AAPI
community, showcasing the very best of its fashion, food,
cocktails, culture, art and entertainment. The interactive,
sensorial experiences will shine a light on the rich AAPI cultures
that exist across the Asian diaspora, in a safe and inclusive
space, entertaining and educating through vibrant activations, all
while combating anti-Asian hate. To RSVP and confirm a time slot,
consumers can visit the website.
"I couldn't be more thrilled to be part of the Diageo Day Night
Mrkt," said Prabal Gurung, the
celebrated fashion designer and House of Slay member. "When we
bring cultures together, we get to experience firsthand what makes
our society so great. At a time when anti-Asian sentiment is on the
rise, it's critically important that we raise awareness through
education while creating authentically inclusive spaces that
champion and empower cultural diversity. Therefore, we are proud to
partner with organizations like Diageo, who believe deeply in
shaping a more inclusive world for all; using their platform to
remind all about the importance of voting and the role policy plays
in change. I am humbled by what we have built together. NYC
get ready because we are about to slay!"
Co-curated by the Slaysians, the market will feature AAPI
founded brands that bring to life the best in food, fashion, art,
music and of course cocktail culture. Destinee Almonte, crafted the delicious
libations that will be poured across all activations, tapping into
the tapestry of the diaspora and her experiences as a proud
Filipino woman. The activations featured will
be partners from a wide range of exciting experiences, paired
with delicious AAPI-inspired signature cocktails courtesy of
mixologist:
- The Good Times Karaoke Bar By Smirnoff Pink
Lemonade: Karaoke is a popular activity and unifying
forces across the Asian Diaspora; guests will have a chance
to sing along while honoring the role music plays in bringing
people together, spreading love, joy & fun.
- Damn Fancy Everyday Pop-Up by Tanqueray: This
shop features AAPI-owned brands, designers, and artists, offering
fashion-forward ways for consumers to support local AAPI owned
businesses, shop premium goods and sip delicious libations.
- First Strides Food Hall By Johnnie Walker: No passport needed to
experience this selection of AAPI-inspired dishes and
cocktails from different cultures across the diaspora.
- For The Love Art Exhibition By Tequila Don Julio, which honors a
photographer devoted to flipping conversations from hate to love
through a one-of-a-kind art installation.
"DIAGEO is committed to championing diversity, inclusion and
intersectionality through our brands every day," said Jen Yu, Vice President, Brands in Culture North
America at Diageo. "We are honored to be partnering with House of
Slay and joining in their efforts to combat hatred and racism. This
activation is one of the many ways we action our beliefs that line
with our Society 2030 agenda – striving to shape a more inclusive
world for all. This unique experience amplifies the richness of
Asian culture across local communities in America and reminds us
just how vibrant the culture is."
To close out AAPI Heritage Month, Johnnie Walker and Tequila Don Julio are partnering with MAMA's
NIGHTMARKET; an LA-based community dedicated to preserving
immigrant culture by giving a voice to multicultural restaurants
and often underrepresented communities. As partners of this
inaugural event, the brands will join MAMA on Sunday, May 28 at The Berrics for the first-ever
21+ night market in LA to serve cocktails that
authentically complement the best of LA's Asian street food
and dishes with a portion of ticket proceeds going to Respect
Your Elders, a non-profit organization that provides meals to
seniors and supports multicultural mom-and-pop restaurants. For
more information and to purchase tickets, please
visit mama.co. Regardless of where or when you celebrate this
AAPI Heritage Month, please remember to always drink
responsibly.
About DIAGEO
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About House of Slay
In truly heroic fashion, the
members of the House of Slay take on racism, hatred, bullying and
fear of the "other". House of Slay is a place for everyone—an
inclusive space representing not only the AAPI heritage of its
founders, but underrepresented voices from all walks of life.
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SOURCE Diageo North America