Giving the people a Cinco de Mayo to remember, Smirnoff has
delivered spicy-sweet and easy-to-make food and drink recipes for
adults 21+ to enjoy
NEW
YORK, May 4, 2022 /PRNewswire/ -- Sure, tacos
and margaritas are good, but why limit yourself to the same thing
every year? Well this year, the people don't have to. Because this
Cinco de Mayo, Smirnoff is giving
all the people something unexpectedly spicy and sweet. They're
asking Cinco de Mayo celebrators
everywhere to branch outside of the traditional taco and margarita
combinations and give their tastebuds something new, something with
a spicy-sweet twist. Like flavor-packed foods that pair perfectly
with the full boutique of Smirnoff Spicy Tamarind products!
To curate the ultimate showing of surprising, yet deliciously
spicy-sweet takes on popular Mexican dishes, the brand has teamed
up with two chefs - food blogger and cookbook
author, Esteban
Castillo, and pastry and dessert
chef, Jocelyn Delk
Adams - to create the lineup of new recipes that
will give the people what they want—a spicy and sweet celebration
to remember.
The perfect balance of spicy and sweet, Smirnoff Spicy Tamarind
is packed with notes of sweet tamarind, spicy Mexican chilies and
notes of lime to add a little spice to this year's celebration.
Inspired by the flavors found in the Smirnoff Spicy Tamarind
portfolio, both chefs created two recipes that offer a delicious
fusion of spicy and sweet. To highlight just how easy these recipes
can be to make at-home, the culinary masters both created one
recipe featuring a variety of ready-to-serve ingredients that are
also the perfect match up with the brand's ready-to-drink options -
Smirnoff Ice and Smirnoff Seltzer.
From Guava Empanadas paired with the Spicy Tama-rita to Tri-Tip
Sliders paired with the sweet Tamarind Colada, there's something
for everyone to try out this Cinco de
Mayo. This week, adults can follow along by visiting
@Smirnoff, @ChicanoEats or @GrandBabyCakes on Instagram to steal
all of the delectable recipes!
"It's no secret that people love variety and flavorful drinks
throughout all their holiday celebrations! As the brand 'For the
People,' we wanted to give spicy and sweet enthusiasts a few
unexpected twists they could get behind in time for Cinco de Mayo," said Jennifer
Holiday Hudson, North America Brand Leader, Smirnoff. "No
matter how you choose to celebrate this year, Smirnoff Spicy
Tamarind has something for everyone! Wanting a go-to happy hour
cocktail, look no further than the Spicy Tama-Rita. Want something
you can just chill and enjoy? Then reach for our delicious
ready-to-drink options across Smirnoff Ice and Smirnoff
Seltzer."
Available in a flavored spirit as well as the premium malt
beverages Smirnoff Ice and Seltzer form, Smirnoff Spicy Tamarind is
available nationwide. Making its big debut to the brand's line-up
in a convenient ready-to-drink format, the Smirnoff Ice Poco
Pico Variety Pack is hitting shelves (and taste buds) just in
time for Cinco de Mayo
celebrations. Following the release of the Smirnoff Seltzer Poco
Pico Variety Pack last fall, the Smirnoff Ice pack will feature
the same four bold flavors at 4.5% ABV – Spicy Tamarind,
Mango Chili, Pineapple Jalapeño, Spicy Margarita - and be
available for a suggested retail price of $15.99 (per 12-pack). To find out if any of the
Smirnoff Spicy Tamarind variants are available near you, visit
smirnoff.com.
For more cocktail content and news, follow @Smirnoff on
Instagram and @SmirnoffUS on Twitter. And no matter how you decide
to celebrate Cinco de Mayo this
year, please remember to drink responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864
serving as a catalyst to revolutionizing drinking culture across
generations from inventing the Mule and reimagining the vodka
martini to creating a cultural mainstay that defines the flavored
malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/proudly-sweet-shamelessly-spicy-smirnoff-is-throwing-an-unexpected-spicy-sweet-celebration-for-the-entire-nation-301539885.html
SOURCE Diageo