The makers of the No. 1 Ranch Water hard seltzer are
expanding in the agave segment with new Ranch Rita now
available nationwide
NEW
YORK, April 26, 2022 /PRNewswire/ -- Inspired by
Far West Texas, Lone River Beverage Company announced today
the launch of its new margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with
agave nectar and a taste of lime, is a premium take on the canned
margarita style beverage, with quality ingredients, fuller flavor
and a 6% ABV. The inspiration for Ranch Rita came from Far
West Texas where the iconic ranch water and margarita cocktails are
rooted in ranching history. Ranch Rita joins the full
Lone River portfolio at major
retailers nationwide this month.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9042151-lone-river-ranch-rita/
Lone River pioneered the
agave seltzer/ranch water segment with the launch of its original
Ranch Water hard seltzer in April
2020. Today, the Lone River Ranch Water brand
continues to lead the high growth segment as the No. 1
brand1. With Lone River's
recent national expansion, the brand's dollar share of the total
hard seltzer category has more than tripled on a national scale,
with it now sitting as the No. 8 hard seltzer brand
overall2.
The brand's slingshot to the top of the hard seltzer category
has been accomplished despite not yet having a full summer of
distribution on a national scale. Lone
River Ranch Rita is an extension of this national rollout
and will be launched nationwide where Lone River Ranch Water is
sold.
"Lone River Ranch Water was born out of innovation and that same
sentiment remains top-of-mind as we hold our position as the No. 1
Ranch Water brand in the U.S.," says Katie Beal Brown, Founder & CEO of Lone
River Beverage Company. "The margarita is one of America's most
beloved cocktails and originally invented in Far West Texas, so a
margarita style beverage was a natural addition to our
portfolio. With a cocktail as iconic as the margarita, we wanted to
get as close as possible to what we love about the real thing and
we've answered the call of our consumers by offering a product with
quality ingredients and that indulgent salty and lightly sweetened
agave flavor."
The launch of Ranch Rita will be supported by a
multi-million dollar advertising campaign running across TV,
digital, social, audio, out-of-home and point-of-sale nationally
throughout the summer. The new campaign continues to highlight the
brand's authentic Western roots with a cantina twist, featuring
Oscar and Grammy award-winning artist and star of "Yellowstone,"
Ryan Bingham, with a new face of the
brand, actress Sulem Calderon.
Together, Ryan and "Rita" (Calderon) continue telling the legend of
the cocktail that inspired the newest campaign. The campaign's
TV-debut took place earlier this month during the CMT Awards.
Lone River Ranch Rita Margarita
Style is available in 6-packs of 12 oz cans as well as
16 oz and 23.5 oz single serves, best enjoyed chilled from the can
and dressed with lime and salt. The premium brewed beverage
delivers on the indulgent taste of the classic margarita cocktail
with significantly fewer calories and less sugar than packaged and
restaurant style options (a 12 oz can contains 150 calories and 5
grams of sugar). For more information about Lone River Ranch Water
and Ranch Rita, as well as to find a retailer near you, follow
@RanchWater on social and visit www.loneriverbevco.com. When
enjoying Lone River, please remember
to drink responsibly.
About Lone River Beverage Company
Founded in 2019 by
native Texan Katie Beal Brown and
acquired by Diageo in 2021, Lone River Beverage Company offers two
unique drink propositions, with the taste of organic agave nectar
and lime, that play on the biggest tequila inspired cocktail spaces
with both lighter and fuller flavored options. The brand's namesake
Ranch Water hard seltzer is rooted in tradition and taste from the
high desert of Far West Texas. At 80 calories and 4% ABV per 12 oz
can, Lone River Ranch Water brings an easy-drinking twist to
Texas' classic cocktail. Lone
River Ranch Water hard seltzer is available in Original, Spicy, Rio
Red Grapefruit and Prickly Pear flavors. Lone River Ranch Rita Margarita Style is a
fuller flavored, 6% ABV, premium brewed beverage that delivers the
indulgent taste of the classic margarita cocktail. Lone River Ranch Rita is available in the
Classic flavor. Lone River products
are available nationwide in major retailers as well as independent
stores. Lone River is also available
via delivery platforms Instacart, Drizly, and more. To learn more,
visit www.loneriverbevco.com. Enjoy Responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow at Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
Media Contact:
TAYLOR
loneriver@taylorstrategy.com
1 Source: Nielsen, Total US xAOC, 12 WE
4/2/22
2 Source: Nielsen, Total US xAOC, 12 WE
4/2/22
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SOURCE Lone River Beverage Company