BRAND CONTINUES ITS 'FEEL GOOD' JOURNEY WITH NEW CAPSULE
WHICH BLENDS PLANT-BASED TENCEL™ LYOCELL & RESPONSIBLE
WOOL
SANTA
BARBARA, Calif., April 22,
2022 /PRNewswire/ -- Leading up to Earth Day on
April 22, Southern California-based global lifestyle
brand UGG® (a division of Deckers Brands [NYSE: DECK]) is
proud to evidence its ongoing commitment to seek and use better
materials in pursuit of a more regenerative future by introducing
its second carbon-neutral Icon-Impact Collection for
Spring/Summer 2022, and a new, first-ever Classic style featuring
sheepskin sourced from farms that practice regenerative agriculture
in fall 2022.
Thoughtfully designed with the environmental footprint in mind,
the Icon-Impact Collection features three styles which adapt the
iconic look and feel of UGG®. The Fluff Yeah Terry, Fuzz
Sugar Terry Slide, and Fuzz Sugar Terry Cross
Slide are crafted from low-impact materials with offsets
purchased for the small number of emissions they create – making
the materials carbon neutral. Adapting the brand's signature look
and feel, this textured terry twist on a few fan-favorite
UGG® styles feature a looped blend of Responsible Wool
Standard-certified wool and TENCEL™ Lyocell sourced from
responsibly-harvested trees. Adding SugarSole™ outsoles made
with renewable sugarcane, it delivers all the ease expected from
UGG® in three standout sandals that help the wearer feel good
in more ways than one.
The latest update in the brand's ongoing FEEL GOOD
initiative, the Icon-Impact Collection – available now at UGG.com,
UGG® stores, and select retailers nationwide – is just one way
UGG® is working to make positive strides for the planet. To
maximize the brand's positive impact until April 29, 2022, UGG® will once again partner
with One Tree Planted to plant trees across the globe –
3,950 in the USA Pacific Northwest
and 10,000 in England – which will
create the potential to absorb six million pounds of carbon dioxide
or more over the next two decades.
UGG® is on a journey toward a more regenerative future, and
materials are a key area where it can reduce impact. The brand is
working to integrate innovative, sustainable materials throughout
its product line, using capsule collections like its Icon-Impact
Collection to highlight these changes, and seeking better
alternatives for conventionally used materials. Recently,
UGG® has pursued the use of preferred materials that lessen
the environmental footprint when compared to conventional materials
– this is what the brand means when it says, "Soft on you, softer
on the planet." For example, the brand's SugarSole™ foam is
made with ethylene derived from renewable sugarcane, offering the
same cushioned wearing experience as conventional EVA foam without
relying upon fossil fuel-based ethylene. Additionally, the brand's
signature UGGplush™ Terry is made from responsibly-sourced
wool blended with plant-based TENCEL™ Lyocell from
FSC-certified regenerated wood pulp with a recycled polyester
backer– delivering the same soft feel with a material that's softer
on the planet. Finally, UGG® is committed to finding more
sustainable alternatives to its core fibers and maximizing its use
of recycled, repurposed, regenerated, renewable, and certified or
preferred natural fibers.
This Earth Day, the global theme is 'Invest in Our
Planet.' UGG® is doing so by making its signature
materials better for the Earth, pursuing regenerative farming
programs that help restore soil, which creates greater biodiversity
and opportunities to sequester carbon while preserving lands for
future generations. Known as regenerative agriculture, this
methodology of holistic land management ensures that farming is
conducted the way nature intended, benefitting biodiversity and
carbon sequestration. UGG® is committed to finding solutions
that benefit the environment and lessen impact on the Earth's
resources. Building on the UGG® brand's commitment last Earth
Day to restore one million acres of farmland by 2025, the brand is
proud to share its progress this Earth Day and will use the
opportunity to tease a first-ever of its kind for the brand: the
dual-gender Classic Mini Regenerate. Comprised of twinface
sheepskin sourced from farms that practice regenerative
agriculture, the Classic Mini Regenerate will be available in all
sizes, for all ages and will be debuting in fall 2022.
For more information on the UGG® brand's sustainability
mission, please visit FEELGOODFUTURE.UGG.COM, and for
additional details on the Classic Mini Regenerate, see the brand's
microsite.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic boot. First worn by
Hollywood royalty, fashion editors
and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. UGG® is an environmentally
and socially conscious brand which strives to be socially just,
economically inclusive, and environmentally restorative. Delivering
more than $1.5 billion in annual
sales, UGG® partners with the best retailers globally and owns
concept and outlet stores worldwide in key markets including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg #FeelGood
About FEEL.
Launched in Autumn/Winter 2020, FEEL. is a product and
brand truth—uniquely ownable by UGG®. It will be the unifying
theme within which we execute brand stories and creative each
season.
About One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit on a mission to make
it simple for anyone to help the environment by planting trees.
Their projects span the globe and are done in partnership with
local communities and knowledgeable experts to create an impact for
nature, people, and wildlife. Reforestation helps to rebuild
forests after fires and floods, provide jobs for social impact, and
restore biodiversity. Many projects have overlapping objectives,
creating a combination of benefits that contribute to the UN's
Sustainable Development Goals. To learn more, visit
onetreeplanted.org.
HIGH-RES CONTENT
Credit: UGG®
Press Contact:
UGG®
Matty Magnin
PR Manager
Office: (212) 247-8552 x2772
Mobile: (917) 842-2391
matthew.magnin@deckers.com
ugg@therightnow.co
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SOURCE UGG