New integration helps Walmart Connect
advertisers deliver more relevant ad creative to connected TV
ads
NEW
YORK, March 21, 2023 /PRNewswire/
-- Innovid (NYSE: CTV), an independent advertising
platform for the delivery, personalization and measurement of
converged TV, today announced its partnership to power more
personalized ad creative for Walmart DSP, the demand-side platform
for the omnichannel retail media business of America's largest
retailer – Walmart Connect. In addition to creative
personalization, optimization and interactive experiences for
placements like connected TV (CTV), Innovid will also offer ad
delivery services to ensure the highest-quality video experience
for the end consumer.
"As the influence of retail media networks grow, we are thrilled
to integrate Innovid's capabilities within the Walmart DSP to
further enhance the relevance and effectiveness of CTV ad creative
and provide independent ad serving to ensure the highest quality
and consumer experience, across all devices," said Krista Panoff, SVP Global Enterprise
Development, Innovid. "Through this partnership, our customers will
be able to create even more personalized and relevant ad campaigns
that drive better results, while maintaining a seamless, efficient
workflow."
US digital retail media ad spending is projected to increase by
25.8% and reach $51.36 billion this
year, according to eMarketer. By 2024, it will make up almost 20%
of total digital ad spending* as advertisers look to combat
addressability depreciation by investing in media environments
powered by first-party data. The partnership between Innovid and
Walmart DSP empowers brands with data-driven precision and powerful
ad management, allowing them to reach and engage their target
audience and measure performance, ultimately closing the gap
between spending and sales.
"Through Walmart DSP, marketers can more effectively reach
Walmart's millions of customers across inventory, optimize
their media spend, and connect with consumers on highly
sought-after platforms like CTV and beyond," Panoff added.
By integrating Innovid's Dynamic Creative Optimization
technology (DCO) with the Walmart DSP, advertisers can quickly and
automatically optimize the content to deliver the most effective
message and design to each customer, in real time. Powered by AI,
Innovid's DCO solution enables more engaging and interactive CTV
creative, which can result in improved campaign performance and
outcomes and which is particularly important as investments in CTV
continue to increase, necessitating better performance and return
on advertising spend.
"We're excited for the continuous development of our
well-grounded ad server partner, Innovid, and its connection with
Walmart's first-party data through the Walmart DSP (powered by The
Trade Desk)," said Jim Rubio,
Associate Director, Precision, Spark Foundry. "Innovid and
Walmart's new DCO certified partnership will bring us powerful 2P
data-driven personalization to advance our audience targeting
precision and be able to open new opportunities for us to connect
with Walmart consumers in the most effective, relevant way."
The partnership applies to Walmart DSP's off-site inventory
which gives brands and agencies a rare opportunity to connect with
the retailer's premium customer base through a variety of channels
and platforms. By connecting and measuring both online and in-store
performance, the Walmart DSP closes the measurement loop, offering
targeting, reporting and omnichannel insights down to a granular
level.
The new capabilities are immediately available to Innovid
customers who are already advertising through the Walmart DSP. For
more information, please email solutions@innovid.com.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization,
measurement across linear, connected TV (CTV) and digital for the
world's largest brands. Through a global infrastructure that
enables cross-platform ad serving, data-driven creative, and
measurement, Innovid offers its clients always-on intelligence to
optimize advertising investment across channels, platforms,
screens, and devices. Innovid is an independent platform that leads
the market in converged TV innovation, through proprietary
technology and exclusive partnerships designed to reimagine TV
advertising. Headquartered in New York
City, Innovid serves a global client base through offices
across the Americas, Europe, and
Asia Pacific. To learn more, visit
Innovid.com or follow us on LinkedIn or Twitter.
For more information about Innovid, visit
https://www.innovid.com/.
*eMarketer Retail Media Ad Spending Forecast, August 2022
Media Contact
Caroline Yodice
cyodice@daddibrand.com
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