New partnership helps CPG advertisers boost
omnichannel creative optimization and delivery across CTV, digital
video and display
YORK, Nov. 3, 2022 /PRNewswire/ -- Innovid Corp.
(NYSE: CTV), an independent advertising platform for delivery,
personalization and measurement of converged TV across linear,
Connected TV (CTV) and digital today announced a unique partnership
with NCSolutions (NCS). The partnership empowers the CPG ecosystem
to create and deliver more effective advertising with
purchase-based audiences and sales measurement solutions.
Leveraging NCS' purchase insights and Innovid's proprietary
dynamic creative optimization (DCO) and personalization technology,
the partnership provides a new way for brands and agencies to
optimize creative delivery and drive sales. Designed to help CPGs
identify strategies and tactics that optimize ad campaign sales,
NCS' Purchase Data Metrics (PDM) are the industry's most real-time,
up-to-date and frequent purchase signals available in-market for
"Historically, purchase signals have been well-known for
audience targeting and post-campaign outcome-based measurement,
leaving creative messaging use cases as an afterthought," said
Dan Mouradian, VP Global Client
Solutions at Innovid. "With a combined offering that unifies NCS'
industry-leading PDM solution with our advanced DCO technology, CPG
advertisers can now optimize their creative messaging strategies to
drive deeper engagement and maximize incremental sales."
Through this collaboration, Innovid advertisers can leverage
real-time NCS data to shift DCO creative delivery based on in-store
sales – a revolutionary way to enable always-on intelligence for
data-driven DCO campaigns. CPG brands can now evaluate and optimize
in-flight creative delivery against NCS' Purchase Data Metrics,
allowing them to improve their creative messaging strategies and
drive in-store purchase for their products.
With today's announcement, NCS' Purchase Data Metrics can now be
used by Innovid customers to dynamically optimize and deliver
"We can now help advertisers optimize their creative executions
in collaboration with Innovid," said Dan
Malmed, chief revenue officer at NCS. "Historically, CPG
brands have had to wait until a campaign is over to understand the
sales impact for their creative executions. Working with Innovid,
advertisers can use real-time NCS purchase-based insights and
optimize their creative at the most granular levels while the
campaign is still in-flight. This is a powerful strategy to help
increase their return on ad spend and improve the overall sales
outcome of the campaign."
This announcement comes on the heels of Innovid's deep dive
consumer CPG report examining critical trends, challenges, and
opportunities in the video advertising industry. The full report is
Innovid powers connected TV (CTV) advertising streaming,
personalization, and measurement for the world's largest brands.
Through a global infrastructure that enables data-driven
personalization, real-time decisioning, scaled ad serving, and
accredited measurement, Innovid offers its clients and partners
streamlined solutions that optimize the value of advertising
investments across screens and devices. Innovid is an independent
platform that leads the market in CTV innovation, powered
proprietary technology and exclusive partnerships designed to fuel
the future of TV advertising.
Headquartered in New York City,
Innovid serves a global client base through offices across the
Americas, Europe, and Asia Pacific. To learn more, visit
innovid.com or follow us on LinkedIn or Twitter.
About NCSolutions (NCS)
NCSolutions (NCS) makes advertising work better. Our unrivaled
data resources powered by leading providers combine with scientific
rigor and leading-edge technology to empower the advertising
ecosystem to create and deliver more effective advertising. With
NCS' proven approach, brands achieve continuous optimization
everywhere ads appear through purchase-based audience targeting and
sales measurement solutions that have impacted billions in media
spend for our customers. NCS has offices in NYC, Chicago, Tampa and Cincinnati. NCS is a joint venture company
with Nielsen as the majority owner. Visit us at ncsolutions.com to
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