Casey's and Duluth Trading Co. are using
Salesforce to connect to their customers in a whole new way
New research shows 65% of consumers will
remain loyal to companies if they offer more personalized
experiences
SAN
FRANCISCO, Jan. 12, 2023 /PRNewswire/ -- Salesforce
[NYSE: CRM], the global leader in CRM, today announced a series of
new innovations to help retailers grow and optimize advertising
sales, gain a single view of transactions across digital and
physical stores, and unlock value from their customer data.
New research shows 65% of consumers will
remain loyal to companies if they offer more personalized
experiences
New Salesforce data* shows that a disconnected experience is the
top frustration customers have with retailers. What's more, 79% of
consumers surveyed plan to reassess their retail spending over the
next 12 months. However, 65% will remain loyal to companies that
offer a more personalized experience.
Consumers today expect every moment to be connected,
personalized, and seamless, and to succeed now, retailers must
deliver on those expectations," said Jujhar
Singh, EVP and GM of Salesforce Industries. "Salesforce for
Retail brings together the power and flexibility of Salesforce's
platform with an expansive ecosystem so retailers can leverage
real-time data to acquire new customers, deliver personalized
experiences, generate advertising revenue, increase margins, and
drive efficiency."
Salesforce for Retail Media helps retailers grow and optimize
advertising revenue
Retailers navigating recent data privacy changes are looking for
new ways to leverage shoppers' first-party data. New Salesforce for
Retail Media innovations help them activate that first-party data,
giving them new audience insights, targeting abilities, and the
resources to grow advertising revenues. With Salesforce for Retail
Media, organizations can:
- Harmonize first-party data to provide ad buyers with
direct access to target audiences.
- Use automation and workflows to streamline advertiser
relationships, drive operational efficiencies, and accelerate sales
cycles.
- Optimize campaign performance with actionable insights
and timely reporting.
Commerce Cloud innovations and partnerships create seamless
shopping experiences
Retailers need to find new ways to grow revenue and margins
while driving efficiency and cutting costs. New Commerce Cloud
innovations create frictionless experiences to accelerate time to
value, streamline operations, and keep shoppers coming back to
retailers' digital stores. With Commerce Cloud, retailers can:
- Achieve a single view of transactions across digital and
physical stores with a new partnership between Mad Mobile,
Stripe, and Salesforce. Merchants can now use Salesforce Payments
as their payment service provider in physical stores in conjunction
with Mad Mobile as the POS and Stripe Terminal for payment services
and hardware.
- Accelerate time to value and increase conversion rates with
Composable Storefront enhancements including a new API,
implementation accelerators, and out-of-the-box analytics and
dashboards that help personalize experiences based on shopper
context.
- Streamline operations, automate payments, expand fulfillment
capabilities, and more with the help of hundreds of Commerce
Cloud partners that will soon be available on AppExchange.
Genie's unified data drives efficiency for brands and
personalization for shoppers
Retailers confronting economic certainty and tighter budgets
must make every dollar count. With new innovations powered by
Salesforce Genie Customer Data Cloud, retailers can unlock value
from their existing customer data, drive efficiency by reducing
integration costs, break down data silos, and manage data quality.
It will help them:
- Enrich customer profiles with data stored in Azure Data Lake
Storage and drive personalization across channels with the new
CDP Azure Storage Connector. The Salesforce developed connector
allows retailers to easily ingest data stored in Azure into Genie
Customer Data Cloud.
- Ensure performance and reporting data is reliable and
trustworthy through automated data management with the new
Marketing Cloud Intelligence Data Control Center.
- Synchronize customer, sales order, product, and inventory
data across systems to create a single shopper view,
personalize marketing interactions, and view real-time inventory
with the MuleSoft Accelerator for Retail.
And, with Salesforce Loyalty Management, retailers can better
retain their customers, improve member engagement, and drive
greater program ROI. Now, companies can rapidly deploy new
promotions and personalize loyalty rewards programs, review
promotion-predicted revenue, and take corrective actions to achieve
promotion goals, all while delivering exceptional service
experiences and better agent productivity.
Dynamic connected experiences help Salesforce customers drive
success now
Casey's Delivers More Personalized Customer Experiences with
Salesforce
"Before Salesforce, we had multiple fragmented marketing systems
that did not talk to one another, and had no commonality,"
said Art Sebastian, Vice President
of Digital Experience, Casey's. "When we selected Salesforce, we
had the ability to easily organize and unify all of our customer
data to communicate in a consistent way, leading to an increase in
customer loyalty and less work for our marketers."
Duluth Trading Co. Creates
Fast, Flexible, and Convenient Shopping Experiences with
Salesforce
"In today's environment, it's important to keep a close ear and
eye on what the customer is doing and be able to quickly pivot to
meet their shifting needs," said Beth
Heeney, Director of eCommerce, Duluth Trading Co.
"Salesforce gives us the insights, flexibility, and efficiency
needed to make that pivot while continuing to craft the exact
experience our customers are looking for."
More information:
- To learn more about Salesforce for Retail, go here.
- Dive into the State of Commerce here.
- Learn more about the Composable Storefront enhancements
here.
- Read how Salesforce Payments, Mad Mobile, and Stripe are
helping retailers achieve a single view of transactions here.
- Salesforce for Retail Media is generally available now. Learn
more here.
- Learn more about Salesforce Loyalty Management here.
- The new Composable Storefront Enhancements are generally
available now.
- The Marketing Cloud Intelligence Data Control Center is
generally available now.
- The Mulesoft Accelerator for Retail is generally available
now.
- The Salesforce Payments, Stripe, and Mad Mobile integration
will be generally available in February
2023.
- The AppExchange Expanded Commerce Portfolio will be generally
available in February 2023.
- The Azure CDP Connector will generally be available in H2
2023.
*Real-Time Connected Customer Research: This research is from
a double-blind study of over 5,000 consumers across the US, UK,
Australia, Canada and Singapore. Data was collected between December 14 and December 19, 2022. All
respondents are third-party panelists. Data is representative of
census age and gender. Cultural bias impacts survey results. Survey
results will be published on the Salesforce Newsroom on
January 19, 2023.
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SOURCE Salesforce