Budweiser Celebrates 100 Days to The FIFA World Cup™ by Partnering with Messi, Neymar Jr. and Sterling to Drop Hundreds of Prizes For Fans Around the World
12 August 2022 - 1:00PM
Business Wire
Budweiser kicks off its global campaign as
the Official Beer of the FIFA World Cup, by offering fans an
opportunity to win a trip to the tournament
Tomorrow, Budweiser, an Anheuser-Busch InBev (AB InBev) global
brand will “drop” prizes in select destinations in the lead up to
the biggest global sporting event. As the Official Beer of the FIFA
World Cup, Budweiser is giving fans the once-in-a-lifetime chance
to experience the FIFA World Cup in person by dropping hundreds of
red prize boxes in major cities that include signed memorabilia, a
year’s supply of Budweiser, and the grand prize of a trip to the
tournament.
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Budweiser's QR code (Graphic: Business
Wire)
Beginning August 13, coordinates leading to prize boxes will be
revealed to fans who scanned exclusive Budweiser QR codes. These
exclusive QR codes were shared on Budweiser and athlete partner
social accounts earlier this week, spurring curiosity and
excitement from eager fans. QR codes appeared in locations
commemorating Messi, Neymar Jr. and Sterling; with each code
revealing a spot that tells the story of their journey from eager
amateurs to the present-day superstars leading their teams out of
the World Cup tunnel and into greatness. It’s with that same spirit
Budweiser sends fans out to claim coveted FIFA World Cup
prizes.
“This year’s tournament is a unifying global moment that
celebrates the possibilities of what’s to come and the athletes
that continue to inspire us,” said Todd Allen, Global Vice
President of Marketing, Budweiser. “As the Official Beer of the
FIFA World Cup, we are engaging fans and elevating how they
experience the games. With tomorrow’s drop, we are just getting
started with what promises to be a banner year for football fans
everywhere.”
For more information and to view the terms and conditions, visit
the link here.
About Anheuser-Busch InBev and Budweiser
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges
and with American Depositary Receipts on the New York Stock
Exchange (NYSE: BUD). As a company, we dream big to create a future
with more cheers. We are always looking to serve up new ways to
meet life’s moments, move our industry forward and make a
meaningful impact in the world. We are committed to building great
brands that stand the test of time and to brewing the best beers
using the finest ingredients. Our diverse portfolio of well over
500 beer brands includes global brands Budweiser®, Corona® and
Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe®
and Michelob ULTRA®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®,
Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the
creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
approximately 169,000 colleagues based in nearly 50 countries
worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion
USD (excluding JVs and associates).
Budweiser is a medium-bodied, flavorful, crisp American-style
lager. Brewed with the best barley mallet and a blend of premium
hop varieties, Budweiser is an icon of optimism and celebration
which is enjoyed in over 60 countries around the world and is
committed to brewing every Budweiser with 100% renewable
energy.
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Media Budweiser /AB InBev E-mail:
media.relations@ab-inbev.com
Allison+Partners E-mail: BudGlobal@allisonpr.com
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