Corona funds nature-inspired missions to
reconnect people with the outdoors
LONDON, May 24, 2022 /PRNewswire/ -- Today, Corona, an AB
InBev global brand, celebrates season two of its award-winning
original content series, Free Range Humans: Nature Is
Calling, now streaming on Corona's YouTube channel.
In the past 200 years, the world's urban population has grown
from 2 percent to 50 percent* (Population Reference Bureau, 2004).
The most striking examples of this shift towards urbanization are
the megacities which are home to 10 million-plus city dwellers who
spend over 90 percent of their lives indoors, resulting in a
profound disconnect from nature. The pandemic has further
exacerbated this issue.
"People crave a connection to nature, but we're restricted by
our daily routines and city living," said Felipe Ambra, Global Corona Vice President.
"Free Range Humans is a joyful celebration of people
reconnecting with nature. To bring this to life, we'll create
limited-time oases for city dwellers to experience how even a few
minutes with nature can positively impact their physical and mental
wellbeing."
In 2019, Corona Studios, a dynamic global content house which
operates and markets Corona exclusively outside of the U.S.,
launched Free Range Humans. Like the Corona brand, the
series embraces nature and the beach and season one received more
than 100 million views worldwide.
Season two spotlights six new episodes featuring people from
around the world who have broken free from daily confines to get
closer to nature and have committed their lives to causes they care
about.
"Season one was based on an insight that people spend 90 percent
of their lives indoors.** But only some of us follow the impulse to
leave our desk jobs behind, to search for meaning outside,"
said Nick Sonderup, of Corona's creative partner, Pereira O'Dell. "Season two follows the journey
of six people who decided to venture outdoors and seek more
meaningful pursuits."
Free Range Humans season two cast members
include:
- Loyiso Dunga (South
Africa), "The Kelp Keeper" – Loyiso is a marine
biologist in his 11th year maintaining and preserving the
underwater kelp forests needed to produce half the oxygen in the
earth's atmosphere.
- Maroitai Tehio (French
Polynesia), "The Coral Gardener" – Maroitai is putting
ocean coral first by building a network of nurseries with Coral
Gardeners, an organization creating a global movement to save the
reef. Ocean coral is home to a quarter of all marine life and
nearly 50% has died off in the past 30 years.
- Jessica Hutchinson
(Canada), "The Ecosystem
Guardian" – Jessica is a restoration ecologist with Redd Fish
Restoration Society. Together, they're at the forefront of
restoring the habitat loss of the North American Pacific Salmon
population.
- Santiago Figueroa
(Chile), "The Cacti Padre" –
Santiago is helping keep the desert alive with a focus on Chilean
native cacti, half of which are now endangered.
- Martina Alvarez (Argentina/Mexico), "The Shark Advocate" – Martina
(@oceanomartina) dives with the ocean's most fearsome predator to
combat misperceptions and draw attention to the fact that 100+
million sharks die every year due to illegal fishing.
- Zenilton "Tinho" Pereira
(Brazil), "The Sea Turtle Protector" – Tinho is part of
Project Tamar, a non-profit committed to protecting endangered sea
turtles from extinction in the Brazilian coastline. Only 1 out of
1,000 sea turtles survive birth and nearly all of their species are
on the brink of extinction.
To celebrate season two of Free Range Humans, Corona will
help consumers reconnect with nature by unveiling dynamic natural
installations in dense city locales around the world. The immersive
urban oasis will invite people to answer the call from nature by
following site markers to an enchanting natural oasis where they
will be invited to take a pause.
Those inspired by the stories of the show's cast members are
encouraged to apply for Corona's Free Range Fund. The Free Range
Fund will award seven $10,000 grants
to serve as seed money for recipients to take the leap and answer
their unique call from nature. The Fund will be accepting
applications in select markets starting in South Africa on May
25, with one winner per market.
Free Range Humans was originally conceived by
Wieden+Kennedy Amsterdam, developed as a global entertainment
platform by Pereira O'Dell and
produced by Monsters Children. As part of Corona's global
celebration of season two, viewers can tune into a live virtual
panel with select cast members on Wednesday,
May 25, 2022 on Corona's YouTube channel.
*Population Reference Bureau. (2004, April 23). Urbanization: An Environmental
Source to be Reckoned With. Retrieved from
https://www.prb.org/resources/urbanization-an-environmental-force-to-be-reckoned-with/
**www.fastcompany.com/90506856/we-spend-90-of-our-time-inside-why-dont-we-care-that-indoor-air-is-so-polluted
About Corona
Global
Born in Mexico, Corona
is the leading beer brand in the country, the most popular Mexican
beer worldwide exported to more than 180 countries. Corona Extra
was first brewed in 1925 at the Cervecería Modelo in Mexico City.
Corona is a pioneer in the beer industry by being the first to use
a transparent bottle showcasing its purity and high quality to the
world. The artwork found on the bottle is painted, highlighting our
commitment to quality in our packaging and our Mexican heritage. No
Corona is complete without the lime. Naturally adding character,
flavor and refreshment, the lime ritual is an integral part of
delivering an experience that is truly unique to Corona. The brand
is synonymous with the beach and celebrates time outdoors. It
invites people to pause, relax and enjoy the simple pleasures of
life.
Corona has an ongoing
commitment to reducing plastics. Since its partnership with Parley
for the Oceans in 2017, they have exceeded its mission to protect
100 islands before 2020, and continue to deploy consistent global
clean-up efforts.
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About Anheuser-Busch
InBev
Anheuser-Busch InBev is
a publicly traded company (Euronext: ABI) based in Leuven, Belgium,
with secondary listings on the Mexico (MEXBOL: ANB) and South
Africa (JSE: ANH) stock exchanges and with American Depositary
Receipts on the New York Stock Exchange (NYSE: BUD). As a company,
we dream big to create a future with more cheers. We are always
looking to serve up new ways to meet life's moments, move our
industry forward and make a meaningful impact in the world. We are
committed to building great brands that stand the test of time and
to brewing the best beers using the finest ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck's®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in
South Africa during the Johannesburg gold rush. To Bohemia, the
first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the
collective strengths of approximately 169,000 colleagues based in
nearly 50 countries worldwide. For 2021, AB InBev's reported
revenue was 54.3 billion USD (excluding JVs and
associates).
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