- AliExpressLocal Marketplace program offers a new self-serve
option for sellers looking for greater channel control
- New AliExpress Open API and Third-Party Software Vendor
(ISV) enable direct integration for automated product listings and
real-time inventory control
- Upcoming event in Los
Angeles on April 3 will
highlight how sellers can best leverage AliExpress
LOS
ANGELES, March 17, 2025 /PRNewswire/ -- AliExpress,
an international online retail marketplace, today announced an
expansion to its AliExpressLocal program, introducing the new
AliExpressLocal Marketplace model as well as advanced integration
tools. Designed to enhance flexibility and operational ease for
local sellers, the new offerings underscore AliExpress' continued
commitment to empowering merchants as the platform celebrates its
15th anniversary.
In October 2024, AliExpress
announced the launch of AliExpressLocal Direct, welcoming U.S.
merchants onto the platform for the first time. With the launch of
Marketplace, the AliExpressLocal program will feature two distinct
models, allowing sellers to tailor their approach based on business
capabilities and goals.
The New and Improved AliExpressLocal
- AliExpressLocal Marketplace: A self-serve, marketplace model
providing sellers with maximum autonomy. With this model, U.S.
merchants have more flexibility in determining the pricing,
marketing, and merchandising of their products. Additionally,
merchants will have access to helpful tools, including sales and
traffic data, the ability to create personalized post-purchase
emails, and full control over the minimum advertised price
(MAP).
- AliExpressLocal Direct: The ideal model for merchants seeking
hands-on assistance from AliExpress, this program will offer
sellers help with marketing and merchandising at no additional
cost. Additionally, AliExpress will provide valuable tools for
price management and customer support, streamlining shop management
processes.
Each model offers comprehensive and personalized support for
local sellers, including a three-month free trial, 1:1 onboarding
process, and shop launch assistance. Sellers across both
models will also benefit from essential functionalities such as
inventory management and order fulfillment tools, enabling smoother
operations. No matter the choice, sellers can confidently explore a
new channel to expand their business.
Further bolstering support for local sellers, AliExpress is also
introducing two application types based on sellers' developer
qualification: AliExpress Open API and Third-Party Software Vendor
(ISV). These tools enable SaaS platforms to integrate directly with
AliExpress, enabling merchants to more effectively automate product
listings, receive real-time inventory updates, make pricing
adjustments, and better navigate order management and fulfillment
tracking. Designed with the specific challenges of sellers in mind,
the API reduces manual tasks by synchronizing data, allowing for
smoother multi-channel management across different marketplaces.
This reduces the risk of human error and provides sellers with more
accurate, up-to-date information to make informed
decisions.
BorderX Lab, a global e-commerce company which is building and
empowering AI shopping agents, selected the
AliExpressLocal Marketplace model and is utilizing the
AliExpress Open API for a seamless experience. "We chose the
Marketplace model because it offered the most flexibility for
managing our pricing and marketing strategy, while still benefiting
from AliExpress' infrastructure and customer service support," said
Albert Shen, CEO of BorderX Lab.
"The API integration has been instrumental in enabling us to
efficiently upload thousands of product listings. We've already
seen compelling early results and expect to continue driving our
growth through the platform."
"As we celebrate AliExpress' 15th anniversary, we're thrilled to
continue innovating and expanding opportunities for local sellers
in the U.S.," said Chris Carl, Head
of Marketing, AliExpress U.S. "The new Marketplace model and
integration tools reflect our ongoing commitment to flexibility,
ease-of-use, and empowering businesses to reach our diverse and
rapidly growing customer base. It's an exciting milestone, and we
look forward to seeing sellers leverage these offerings to
accelerate their growth on AliExpress."
Ready to start your journey as a local seller on
AliExpress?
Simply register your account, complete the authentication, set
up payment processing, and begin listing your products.
Want more support and guidance on how to quickly set up your new
sales channel, boost visibility, and drive more sales? RSVP now for
our AI-Powered E-Commerce Seller Summit in Los Angeles on April
3rd! Sessions will explore the transformative impact of AI
on the global retail landscape and highlight how sellers can
leverage AliExpress.
About AliExpress
Launched in 2010, AliExpress is a global e-commerce platform
dedicated to creating a better shopping experience for hundreds of
millions of consumers in more than 200 countries and regions. In
addition to the English version, the AliExpress platform is
available in 15 other languages. AliExpress is part of Alibaba
International Digital Commerce Group.
Media Contact
Palmer
Roberts
Head of Communications, AliExpress U.S.
palmer.roberts@alibaba-inc.com
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SOURCE AliExpress
