- AliExpress' continued growth fuelled by renewed commitment to
value for money, greater selection, convenience and an enhanced
shopping experience for consumers.
- Shopping trends reveal Brits spend more on sports, home décor
and consumer electronics
- Average global delivery times have reduced by 50% in the past
two years
- Anniversary Sale goes live from 17th March offering deals and
discounts
LONDON, March 17,
2025 /PRNewswire/ -- AliExpress, an international
online retail marketplace under Alibaba International Digital
Commerce Group, celebrates its 15th anniversary this month with a
renewed commitment to affordability, innovation, customer
satisfaction and an enhanced shopping experience for consumers.
Celebrating 15 Years of Global E-commerce Success
Since its launch in 2010, AliExpress has experienced remarkable
growth, transforming the global e-commerce landscape by offering
millions of products across diverse categories, improving
logistics, and enhancing the customer experience through
personalisation and new innovative shopping features. Today, the
platform reaches more than 200 countries and regions and over 150
million consumers worldwide. In more recent years, AliExpress has
made significant investment in Europe, with a focus on enriching product
offerings and diversifying business models to meet the needs of
local consumers.
2025 Consumer Trends
AliExpress data reveals that UK shoppers have a strong interest
in categories such as kitchen gadgets, lighting, consumer
electronics, beauty accessories, fashion & accessories, home
storage and textiles, DIY and pet products. Over the years,
consumers have turned to AliExpress for these categories, which
represent the most sales by order volume among the top products
sold on the platform. Burgeoning categories like sports &
entertainment and home & garden indicate that Brits have a
strong passion for fitness and sports and are prioritising
improving their living space. Additionally, Brits are turning to
AliExpress to care for their pets – the platform saw big demand for
pet beds and toys, especially smart pet interactive toys.
Reflecting on 15 Years of Growth
Over the past 15 years, e-commerce has transformed the global
retail landscape, driven by technological advancements, changing
consumer behaviour, and improved logistics networks.
AliExpress has played a crucial role in shaping this evolution
offering a vast selection of affordable and high-quality products,
setting new standards for convenience, accessibility, and customer
engagement, redefining how consumers shop online.
Some notable milestones include:
2013
- The platform's registered user base reached more than 200
countries and regions.
2017
- The number of global buyers exceeded 100 million; a local team
in Europe was established.
2023
- AliExpress launched "Choice", which offers consumers a curation
of great-value products, as well as enhanced services such as free
shipping, free returns and delivery guarantees. "Choice" is
currently available to users in more than 50 markets including the
UK.
- Launched the "fastest" edition in the history of global 11.11
Shopping Festival in terms of delivery efficiency – shortened
cross-border delivery to as fast as five working days in several
markets including the UK.
- Launched AliExpress Choice in March, offering free shipping,
free returns and delivery guarantees on a curated selection of
great-value products.
2024
- Launched livestream shopping into the UK via the It Girls by
AliExpress campaign featuring
- Launched Big Save, offering leading-edge technology products
and high-quality household products at great prices.
- Launched a new interactive feature, "Shake & Win". Shoppers
can participate for a chance to win prizes and coupons by simply
shaking their mobile devices within the AliExpress app.
- Became the official e-commerce partner to UEFA
Euro 2024 and launched global
campaign with David Beckham.
- As sponsor of the Paris 2024
Olympic Games, AliExpress launched its "Find Your Sport"
campaign, to illustrate the spirit of sport and its ability to
bring people together to create connections, shared experiences and
memories.
"For 15 years, AliExpress has been committed to making online
shopping more affordable, accessible, and enjoyable for millions of
consumers worldwide. As we celebrate this milestone, we continue to
invest resources and efforts in providing incredible value,
innovation, and customer satisfaction. With up to 80% off a wide
range of products, fantastic daily prizes through Shake & win
and cashback offers, we invite shoppers to join the celebration and
discover the best of AliExpress," says Bonnie Zhao, General Manager at AliExpress
UK.
Discounts and Interactive Features Await Shoppers
AliExpress invites customers to celebrate the brand's milestone
by taking part in the March Anniversary Sale, running from 17 March
to 26 March, offering deals up to 80% off, coupons and prizes. In
addition, consumers will be able to shop from close to 100 local
influencers' curated lists of products with the additional benefit
of cashback shopping credits offers, including TV personality
Rebecca Vieira and TV personality
and former singer Kerry Katona.
To further mark the occasion and give back to the local
community, AliExpress is funding the planting of 10,000 trees from
April 2025 in the North East
Community Forest, through cooperation with Veritree.
Enhanced Services for an Unmatched Shopping
Experience
At AliExpress, customer satisfaction is the priority. As part of
its ongoing efforts to improve service, the platform
prioritises:
- Fast Delivery Options: Reliable local and cross-border delivery
options with a three-day delivery for local deliveries and
seven-day delivery for cross-border shipments, ensuring that
customers receive their orders promptly.
- Free Shipping and Returns: Customers can shop with confidence,
knowing they can enjoy free shipping on qualifying orders and
hassle-free returns.
Notes to Editors
Top product categories based on UK
shoppers spending habits over the last 90 days on AliExpress:
Consumer Electronics
Phones & Telecommunications
Tools
Luggage & Bags
Fashion & Accessories
Lights & Lighting
Home Appliances
Toys & Hobbies
Home Improvement
Watches
About AliExpress
Launched in 2010, AliExpress is a global e-commerce platform
dedicated to creating a better shopping experience for hundreds of
millions of consumers in more than 200 countries and regions. In
addition to the English version, the AliExpress platform is
available in 15 other languages. AliExpress is part of Alibaba
International Digital Commerce Group.
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