Alibaba.com highlights an 88% increase
in buyers seeking sustainable products over the past year
NEW
YORK, April 20, 2023
/PRNewswire/ -- Alibaba.com, one of the world's largest B2B
e-commerce marketplaces, a business unit of Alibaba Group (NYSE:
BABA), released top insights on sustainable product demand from
buyers worldwide from 2022 to 2023. As a leading hub for e-commerce
buyers looking to purchase cost-effective, eco-friendly products,
Alibaba.com is using this data to help SMB and suppliers alike
recognize the global need and increasing demand for sustainable
product offerings.
Global Growth in Demand Spans Product
Sectors
According to Alibaba.com data, the top product
categories for YoY growth globally are:
- Personal care & house cleaning (+56.9% YoY)
- Beauty (47.6% YoY)
- Household kitchen items (45.4% YoY)
- Mother & baby products (41.6% YoY)
- Household appliances (34.9% YoY)
A key indicator of growth for sustainable product demand
includes a large uptick in keyword searches relating to
sustainability on Alibaba.com's request for quotation (RFQ)
feature, which allows buyers to share their requirements for
product design and manufacturing and receive pricing details from
desired suppliers. Alibaba.com saw an 88% global increase in
keywords such as "sustainable," "eco-friendly," "biodegradable,"
"zero-waste," "renewable," "organic" and "reusable" over the past
year.
The top five countries purchasing sustainable products on
Alibaba.com are the United States,
United Kingdom, Canada, Australia and Germany.
"Earth Day provides a unique opportunity for us to reflect on
the growth of both awareness and sourcing of more sustainable
products," said Rah Mahtani, U.S.
Chief Marketing Officer for Alibaba.com. "We have been extremely
encouraged to see such a significant increase in both search and
purchase of eco-friendly products. Sustainable buying from the end
consumer has a ripple effect in the broader global supply chain and
we encourage our buyers to make product decisions that best fit the
needs of their customers. In this case, it's a bigger focus on
sustainable products. We're pleased that Alibaba.com has become a
reliable, central location for buyers to find more than six million
sustainable sourcing and products worldwide."
United States Sees Rise in Demand for Beauty, Mother &
Baby Products
Alibaba.com's data also shows where consumer
sustainability trends are headed in the
United States, with the top three best-selling products
being:
- Sustainable shampoo bars (+73% YoY)
- Organic face serum (+62% YoY)
- Eco-friendly toys/fabrics (+42% YoY)
For more information regarding Alibaba.com or to schedule a
press interview, please visit Alibaba.com or contact
alibaba@finnpartners.com
Global Sustainability Standards
This report includes
YoY data, spanning from March 1, 2022
to March 31, 2023. In accordance with
global and regional sustainability standards, Alibaba.com used
sustainability framework from the following recognized
organizations to categorize products as sustainable:
- Global: Global Recycle Standard, Recycled Claim Standard (RCS),
Forest Stewardship Council (FSC), OEKO-TEX® STANDARD 100
- United States: Energy star,
BPI, Organic Materials Review Institute (OMRI), United States
Department of Agriculture (USDA)
- European Union: Restriction of Hazardous Substances Directive
(RoHS), Registration, Evaluation, Authorisation and Restriction of
Chemicals (REACH), Energy related Products directive (ErP),
DIN-Geprüft, OK Biobased, OK Compost, OK Home Compost
About Alibaba.com
The first business unit of Alibaba
Group, Alibaba.com, is the leading B2B e-commerce platform for
global B2B trading. We provide one-stop B2B trading solutions that
cover the entire value chain of cross-border trade, including
sourcing, payments, logistics, and fulfillment. With more than
200,000 suppliers of different types, including manufacturers and
exporters worldwide, Alibaba.com hosts over 200 million products to
more than 40 million active global business buyers in over 40
categories.
In today's complex and ever-changing business environment,
Alibaba.com strives to empower global small to mid-sized
enterprises to achieve digital transformation and seize global
business opportunities.
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SOURCE Alibaba.com