A More Efficient, Innovative and Greener 11.11 Runs Wholly on Alibaba Cloud
14 November 2022 - 3:37AM
Business Wire
Global leading cloud provider achieving more
with less whilst doubling the use of clean energy at key data
centers during the world’s largest global shopping festival
Alibaba Cloud, the digital technology and intelligence backbone
of Alibaba Group, has once again excelled in its mission of
supporting the group’s 11.11 Global Shopping Festival, thanks to
its high-performance computing and innovative technology. Drawing
on self-developed infrastructure upgrades, the group saw an 8%
year-on-year saving in computing cost per resource unit from April
1 to November 11.
“The breadth and depth of cloud technology deployment during
this year’s 11.11 has once again showcased Alibaba’s best cloud and
technology practice; be it through fundamental architecture like
self-proprietary technology powering high-performance computing and
database products, or consumer-facing XR (extended reality) and
livestreaming technologies. We intend to continue applying these
proven capabilities to even better serve our customers and help
them to be more efficient, innovative and greener in their own
digital transformation journeys,” said Li Cheng, Chief
Technology Officer (CTO) of Alibaba Group.
Doing more with less through cloud-native and serverless
innovations
This year’s 11.11 was powered by Alibaba Cloud’s dedicated
processing unit for the Apsara Cloud operating system. The upgraded
infrastructure system, significantly improved efficiency of
computing, storage and network in data centers supporting the
event, while also reducing network latency. For example, with this
new upgrade supported by cloud-native technology, ordering,
pre-sale balance payment and refunding could be launched
simultaneously with an enhanced scalability and lower latency.
During this year’s 11.11, the front page of Taobao, one of
Alibaba’s e-commerce platforms, was upgraded by the latest
serverless technology, allowing for automatic scaling with
extreme elasticity based on actual workloads.
Alibaba Cloud’s cloud-native database products also
significantly expanded the capacity of consumers’ shopping carts by
more than a double, from 120 items to 300. The ApsaraDB for Redis
Enhanced Edition (Tair), a cloud-based in-memory database service
for enterprises, supports new functions such as product grouping
and sorting, enabling consumers to organize their shopping cart
according to their own preferences. They could also make use of the
‘select’ function to enjoy cross-merchant discounts, to pre-order
goods and use vouchers for a more rewarding shopping
experience.
Innovative technology delivers more immersive consumer
experience
A more immersive shopping experience was created this year
thanks to Alibaba’s proprietary technology in supporting extended
reality. Alibaba’s technology in 3D modeling leverages a
neural radiance field (NeRF), a neural network technology
for generating novel views of complex 3D scenes. During this year’s
11.11, it assisted luxurious retail and furniture brands, like
Burberry, Estee Lauder and SK-II, to build virtual stores on the
e-commerce platform Tmall.
Through self-developed 3D renderings that realistically
represent natural light, flames and natural flowing water, an
outdoor nature scene was built for sportswear brands including
Descente (Japan), to showcase its latest products in a vibrant and
invigorating environment. Consumers can also view the products in
three dimensions, enabling them to inspect details up close, or try
on their chosen watches and accessories virtually thanks to AR
technologies. Consumers are also free to arrange different items of
furniture indoors, or tents for outdoor camping.
Another new expressive interaction came from an XR-powered
marketplace on Tmall and Taobao. Using the automatic 3D
space creation technology from Alibaba’s research institute
DAMO Academy, a virtual shopping street was built, featuring over
700 products from 70 brands including 30 internationally-recognized
franchises, such as Sanrio’s iconic Hello Kitty, and Hollywood’s
franchise Minions. Shoppers can choose their own avatars, check out
the products and place them in their virtual shopping carts.
During this year’s 12-day festival from October 31 to November
11, nearly 2 million packages were delivered by Xiaomanlv
vehicles, Alibaba’s last-mile logistics vehicle. This is double the
package delivery volume from the same period last year. The
logistics robot was deployed in over 400 campuses across China,
which has greatly reduced the time of queuing for package
deliveries during peak hours.
A greener 11.11 powered by clean energy
In addition to its cloud computing solutions helping to reduce
energy consumption, Alibaba Cloud’s five hyper-scale data centers
across China also doubled the amount of clean energy used to
support this year’s 11.11 compared to last year. More than 32
million kilowatt-hours of electricity used by Alibaba Cloud to
support 11.11 this year came from renewable energy, up by 30% on a
daily basis average compared to last year. Additionally, Alibaba
Cloud's Heyuan data center, the cloud company’s largest hyper-scale
data center in South China, now runs entirely on clean energy.
Alibaba Cloud’s self-developed immersion cooling technology has
reduced the energy consumption of the data centers, with power
usage effectiveness (PUE) reaching as low as 1.09 - a world-leading
level.
Alibaba Cloud has also worked with Tmall to leverage the carbon
management platform, Energy Expert. It provided online
carbon footprint modeling, calculations and certifications for more
than 40 brands in various sectors, including paper & pulp, food
and personal care, to help them categorize low-carbon products,
identify carbon emission resources and conduct informed
sustainability practices to reduce carbon emissions.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the
digital technology and intelligence backbone of Alibaba Group. It
offers a complete suite of cloud services to customers worldwide,
including elastic computing, database, storage, network
virtualization services, large-scale computing, security,
management and application services, big data analytics, a machine
learning platform and IoT services. Alibaba maintained its position
as the third leading public cloud IaaS service provider globally
since 2018, according to IDC. Alibaba is the world’s third leading
and Asia Pacific’s leading IaaS provider by revenue in U.S. dollars
since 2018, according to Gartner.
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version on businesswire.com: https://www.businesswire.com/news/home/20221113005119/en/
Xiaoyi Shao Alibaba Group +86 18658170996
shaoxiaoyi.sxy@alibaba-inc.com
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