Alibaba’s 2022 11.11 Global Shopping Festival Facilitates Quality Growth for Brands and Merchants
11 November 2022 - 08:25PM
Business Wire
Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today
successfully concluded its 14th annual 11.11 Global Shopping
Festival (“11.11”) and delivered results in line with last year’s
GMV performance despite macro challenges and Covid-related
impact.
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the full release here:
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Alibaba’s 2022 11.11 Global Shopping
Festival facilitated quality growth for participating brands and
merchants. (Photo: Business Wire)
This year’s 11.11 featured over 290,000 brands from over 90
countries and regions across 7,000 product categories. In the first
four hours of the second check-out window, which started at 8pm on
October 31, more than 130 brands surpassed RMB100 million in
member-generated GMV. More than 5,600 brands saw their
member-generated GMV more than double compared with the first four
hours of last year’s second check-out window.
“We thank all our participating merchants and partners of our
ecosystem for working with us to deliver another 11.11 Global
Shopping Festival that demonstrates a steady, promising growth
trajectory. Together, we have witnessed the resilience and vibrancy
of China’s consumption sector,” said Chui Xue, President of
Industry Development and Operation Center of Taobao and Tmall,
Alibaba Group. “Our priority for this 11.11 was to enhance
certainty for our merchants’ operation. We are pleased to have
helped our participating brands and merchants accumulate new loyal
customers during the festival which will serve as a strong
foundation for their sustainable operation. We are also encouraged
to see an emergence of new consumption trends with huge untapped
potential. We will continue to innovate and strengthen our
capabilities to provide our merchants with reliable opportunities
for long-term growth and make concerted efforts to meet consumers’
evolving needs.”
In its second year running wholly on the cloud, this year's
11.11 Global Shopping Festival has seen improved computing
efficiency thanks to high-performance computing and innovative
technology deployment. Computing cost per resource unit was reduced
by 8% compared to last year from April 1 to November 11. Alibaba
Cloud's five hyper-scale data centers across China doubled the
amount of clean energy used to support this year's 11.11 compared
to last year.
Other highlights from the 2022 11.11 Global Shopping
Festival
- 1,009 overseas brands on Tmall Global achieved year-on-year GMV
growth of more than 100%.
- This year’s 11.11 demonstrated a strong growth momentum in
categories including sports & outdoors, pet products,
collectible toys and jewelry.
- More than 300 million consumers have watched livestreaming
sessions hosted on Taobao Live since the start of the presale
period. During the entire sales period, 62 influencer and
merchant-run livestreaming channels surpassed RMB100 million in
GMV, and 632 influencer and merchant-run livestreaming channels
surpassed RMB10 million in GMV.
- Cainiao has delivered over 120 million parcels to doorstep.
Close to 2 million packages were delivered by 700 Xiaomanlv
automated guided vehicles (AGVs), doubling the number last
year.
- During this year's 11.11, Cainiao rolled out a package
recycling initiative across more than 130,000 Cainiao Post
stations, recycling nearly 4 million carton parcel boxes from
November 1 to 11. A daily average of more than 100,000 consumers
dispatched parcels using recycled cartons at Cainiao Post stations
during 11.11.
- Over 1.63 million products showcased on Tmall during 11.11 this
year were labeled eco-friendly and low-carbon footprint products,
covering categories such as apparel, cosmetics, food and
energy-efficient electronic goods.
- During 11.11, rural livestreamers on Taobao Live hosted over
100,000 livestreaming sessions featuring local products.
- A campaign for agricultural products on Taobao Live that
cumulated in a special livestreaming session on November 7
facilitated sales of 35.49 million agricultural products from the
start of the sales period to November 7, with a total GMV of over
46,000 SKUs more than doubling compared with the same period last
year.
Note: All times mentioned in this press release refer to Beijing
time. Unless otherwise stated, the data points included in this
press release are for the entire sales period of the 11.11 Global
Shopping Festival, which started October 31, 2022 and ended
November 11, 2022. Year-on-year growth rates are compared against
the same period in 2021. GMV disclosed in this press release refers
to the total value of orders in RMB settled through Alipay on
Alibaba's Taobao and Tmall platforms. It is reported on a real-time
basis and includes shipping charges paid (where applicable). All
GMV and other figures presented in this press release are unaudited
and subject to adjustments.
About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with
participation from just 27 merchants as an event for merchants and
consumers to raise awareness about the value of online shopping.
For the latest news and updates on the 2022 11.11 Global Shopping
Festival, please visit: https://www.alizila.com/
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba and that it will be a good company that lasts for 102
years.
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version on businesswire.com: https://www.businesswire.com/news/home/20221111005492/en/
Ivy Ke Alibaba Group +852 5590 9949 ivy.ke@alibaba-inc.com Celia
Chen Alibaba Group +86 13691929481 celia.c@alibaba-inc.com
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