TimberTech® Celebrates the Start of Decking Season with Real Estate Experts Egypt Sherrod and Mike Jackson
02 Juni 2022 - 1:25PM
Business Wire
Unveils key insights designed to increase home
value and elevate outdoor living
TimberTech®, a brand of The AZEK® Company Inc., the
industry-leading designer and manufacturer of beautiful, low
maintenance and environmentally sustainable outdoor living
products, is kicking off decking season by teaming up with ‘Married
to Real Estate’ husband and wife duo, Egypt Sherrod and Mike
Jackson to help homeowners increase home value and maximize the
outdoor living space.
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the full release here:
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‘Married to Real Estate’ husband and wife
duo, Egypt Sherrod and Mike Jackson partner with the TimberTech®
brand to help homeowners increase home value and maximize the
outdoor living space to celebrate the start of decking season.
(Photo: Business Wire)
“In our experience, a beautiful deck, especially one that's made
of composite materials, offers a great return on investment for
homeowners; and upgrading decking or porches to a composite product
is one of the best and most common eco-friendly upgrades to make
for long-term cost savings and is an easy way to increase home
value,” said powerhouse real estate broker and interior designer
Egypt Sherrod. “We recommend our clients enhance their outdoor
space with TimberTech decking to add value because it looks like
beautiful, natural wood without the maintenance like sanding and
staining, and will actually save homeowners money in the long run –
why would you ever want to use wood again?”
Egypt Sherrod’s and Mike Jackson’s creative approach to
increasing home value through smart investments, which was
developed based on their realtor and contractor experience, helps
provide value and long-term benefits to homeowners. By
collaborating with real-world experts, TimberTech expects to keep a
better pulse on category trends to further engage homeowners,
designers and contractors.
“I’m a big proponent of using TimberTech over wood when I work
on deck and porch projects because it’s easy to install, requires
little maintenance and can be enjoyed for years to come,” said
builder and contractor Mike Jackson. “With composite decking,
homeowners don’t need to worry about yearly upkeep or weathering
factors like UV rays, precipitation and the environment. Installing
a deck or porch using TimberTech is a great option to ensure a
beautiful outdoor living space for 20, 30 or 50 years. It’s a
fantastic investment and you can’t beat the performance and
functionality.”
"We are thrilled to partner with Egypt and Mike to celebrate the
start of decking season and share the benefits of TimberTech with
homeowners around the country,” said Sam Toole, AZEK’s Chief
Marketing Officer. “Choosing TimberTech means enjoying a beautiful
deck that both looks good and does good – not only will you have a
beautiful, low-maintenance outdoor living space for years to come,
but TimberTech is also more environmentally sustainable than wood
alternatives and transforms recycled materials like plastic bags
and milk jugs into premium decking. Homeowners who choose
TimberTech over less sustainable alternatives are making choices
that help the environment one board at a time.”
Key Insights for 2022
With peak renovation season ahead, here is what real estate
experts Egypt and Mike believe will make the biggest impact and
homeowners should consider to maximize their home value:
- Add more space. Wherever you can, increase your finished
and heated square footage. The larger the square footage, the
higher your comparability for resale. Think about an unfinished
basement, storage room or ability to enclose a garage. Those are
great options to increase value. Also, adding a finished deck and
even a pergola increases livable space outdoors.
- Adding bedrooms always increases the resale value. Check
with your local municipality to see what they qualify as a "legal
bedroom." Normally you need an above-grade window and closet to
consider it a bedroom. However, there are some cities that do not
require closets in order to be bedrooms.
- Wherever possible, add a bathroom. A full bathroom
addition can increase the median resale value by 5.7% on average*.
So, if it's a $500,000 home, then you have increased its resale by
$28,500.
- Outdoor livable spaces increase resale value big time.
Extending decking or screened porches often show up on the
appraisal. Adding a composite deck can be a solid investment and
can add tremendous value. A high-quality composite decking material
such as TimberTech, which gives you the look and feel of real wood,
adds both aesthetic and can add resale value while requiring less
maintenance over time.
- Make choices that last and require little maintenance:
Think about renovations that will save you money in the long-term
and can outlast how long you live in your home, such as a
TimberTech deck. While these types of updates may cost more
upfront, the overall lifecycle saving often makes the investment
worth it.
- Add updated energy efficient systems and appliances.
State-of-the-art and energy efficient appliances and sustainable
building materials go a long way with buyers. Add the convenience
of smart technology throughout and make sustainable material
choices, and it's a win! Smart hubs allow you to plug your home
devices in and enable you to control their usage from the palm of
your hand. You can optimize the settings to use more power during
off-peak hours and less during on-peak hours which saves money.
That's a great marketing tool for resale.
- Boost Curb Appeal. First impressions are lasting
impressions. Although it may not show up as a line item on an
appraisal, power washing, painting, landscaping and exterior
repairs always set the tone for a buyer before they ever enter a
home. Studies show that the attractiveness of the exterior of a
home can boost its resale price by 7% on average**.
For more information on TimberTech and its portfolio of
products, visit TimberTech.com or follow @TimberTech on Instagram
for outdoor living inspiration.
About The AZEK Company
The AZEK Company Inc. (NYSE: AZEK) is the industry-leading
designer and manufacturer of beautiful, low maintenance and
environmentally sustainable outdoor living products, including
TimberTech® decking, Versatex® and AZEK Trim®, and StruXureTM
pergolas. Consistently recognized as the market leader in
innovation, quality and aesthetics, products across AZEK’s
portfolio are made from up to 100% recycled material and primarily
replace wood on the outside of homes, providing a long-lasting,
eco-friendly, and stylish solution to consumers. Leveraging the
talents of its approximately 2,000 employees and the strength of
relationships across its value chain, The AZEK Company is committed
to accelerating the use of recycled material in the manufacturing
of its innovative products, keeping millions of pounds of waste out
of landfills each year, and revolutionizing the industry to create
a more sustainable future. Headquartered in Chicago, Illinois, the
company operates manufacturing facilities in Ohio, Pennsylvania and
Minnesota, and recently announced a new facility will open in
Boise, Idaho. For additional information, please visit
azekco.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains or refers to certain forward-looking
statements within the meaning of the federal securities laws and
subject to the "safe harbor" protections thereunder.
Forward-looking statements are statements about future events and
are based on our current expectations. These forward-looking
statements may be identified by the words “believe,” “hope,”
"expect," "intend," "will," "target," “anticipate,” "goal" and
similar expressions. Projected financial information and
performance, including our guidance and outlook, are
forward-looking statements. Other forward-looking statements may
include, without limitation, statements with respect to our future
growth and goals as well as statements with respect to the goals,
effects, consequences, and expectations of any our partnerships
with third parties, the ultimate impact of our products on home
values and the experiences of any particular purchaser of our
products. The Company bases its forward-looking statements on
information available to it on the date of this release and
undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of changed
circumstances, new information, future events, or otherwise, except
as may otherwise be required by law. Actual future events could
also differ materially due to numerous factors that involve
substantial known and unknown risks and uncertainties including,
among other things, the risks and uncertainties set forth under
"Risk Factors" and elsewhere in the Company's reports on Form 10-K
and Form 10-Q and the other risks and uncertainties discussed in
any subsequent reports that the Company files with the Securities
and Exchange Commission from time to time. Although we have
attempted to identify those material factors that could cause
actual results or events to differ from those described in such
forward-looking statements, there may be other factors that could
cause actual results or events to differ from those anticipated,
estimated or intended. Given these uncertainties, investors are
cautioned not to place undue reliance on our forward-looking
statements.
Data sources:
*Opendoor
**Realtor Magazine
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Sami Davis 312-934-3180 AZEKquestions@zenogroup.com
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