Audacy Launches Audacy Digital Audience Network, the Highest Quality Addressable Audience in Audio
01 März 2022 - 3:00PM
Business Wire
Audacy announced today the launch of the Audacy Digital Audience
Network (ADAN), an addressable aggregate of over 60 million
listeners that other audio platforms and streaming platforms do not
reach. Each month, Audacy connects with 200 million fans across its
broadcast and digital assets. Over 60 million of these listeners
can be found on ADAN across its streaming content, on the Audacy
app and on its podcasts. Through this high-performing audience
solution, ADAN can target precise audiences at scale and deliver
high-performing digital audio media strategies for Audacy’s
advertising partners. Fully integrated into its tech stack, ADAN
plans are optimized in real time, yielding actionable brand
insights and detailed campaign reporting.
Through ADAN, Audacy can reach the highest quality addressable
audience in audio. Audacy continues to provide exclusive content
across news, sports, talk, music and podcasts that its listeners
seek and trust as a daily habit. ADAN audiences skew more affluent,
are more likely to be college educated and are more diverse –
collectively bringing the highest value consumers to advertisers.
ADAN provides an unduplicated reach to listeners that other audio
platforms do not deliver.
“The creation of ADAN is exciting as we continue to build our
Audacy streaming audio and podcast assets,” said Brian Benedik,
Chief Revenue Officer, Audacy. “The marketplace has moved to
audience-based investment and our new ADAN offering is highly
scaled with unduplicated digital listeners. We can target these
audiences with precision and optimize campaign performance for
better marketer outcomes. Our Audacy local and national sales teams
are looking forward to working with our agency and brand partners
in this capacity.”
Components of the Audience Network include over 230 of Audacy’s
broadcast brands and thousands of critically acclaimed podcasts
from Audacy’s Cadence13, Pineapple Street Studios, American Public
Media and more, including We Can Do Hard Things with Glennon Doyle,
9/12 and Welcome To Your Fantasy. Exclusive stations, curated music
stations from Audacy brands, talent and influencers and digital
streams of MLB play-by-play broadcasts via flagship partnerships
are also included in ADAN.
About Audacy Audacy, Inc. (NYSE: AUD) is a leading
multi-platform audio content and entertainment company with the
country’s best collection of local music, news and sports brands, a
premium podcast creator, major event producer, and digital
innovator. Audacy engages 200 million consumers each month,
bringing people together around content that matters to them. Learn
more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter
(@AudacyCorp).
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version on businesswire.com: https://www.businesswire.com/news/home/20220301005181/en/
Ashok Sinha Audacy 917-656-5800 Ashok.Sinha@Audacy.com
Meredith Tiger Audacy 516-551-8511 Meredith.Tiger@Audacy.com
David Heim Audacy 908-472-3927 David.Heim@Audacy.com
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