BEIJING, Sept. 16, 2021 /PRNewswire/ -- Autohome Inc.
(2518.HK/ATHM.US) held its Investor Day 2021 in Beijing on September
15, 2021. Investors and analysts from Morgan Stanley, Credit
Suisse, CITIC Securities, China Securities, Harvest Fund and other
well-known international and domestic investment institutions, as
well as journalists from various financial and economic media
outlets, participated in this event.
Autohome's Chairman and CEO, Mr. Quan
Long, presented the Company's strategic upgrade initiatives
and played a leading role in exchanges between guests and the
management.
Long Quan pointed out that the
Chinese auto market has experienced three stages, moving from
explosive growth to stable growth to structural adjustment. It will
soon see the rise of second-hand vehicles, a market which will
develop steadily after a long exploration and preparation phase.
Given this new trend, participants in China's auto ecosystem cannot capitalize on
this huge new opportunity by using only their previous experience.
Consumers, original equipment manufacturers (OEMs), and upstream
and downstream industrial chains require urgent action and
innovation to meet their needs. Therefore, Autohome, having
completed its media-, platform- and intelligence-oriented
transformation, has planned a strategic upgrade for the auto
ecosystem: Autohome + Ping An dual
ecology, which will provide comprehensive services for customers,
OEMs (B1) and all types of players (B2) in the auto ecosystem.
Autohome realized complete coverage of consumer groups "seeing
vehicles-buying vehicles-using vehicles" in 2020. In the first
quarter of 2021, daily active users on Autohome's mobile app
reached 44.1 million, up 16% year-over-year. Autohome's DAU
exceeded that of the second- and third-place players in the
industry combined, establishing Autohome as the top Internet
platform in the auto field. Autohome will build a whole-chain
service system using innovative methods to reach more consumers and
cover more scenarios.
For OEMs (B1), Autohome balances foundation-laying and seeking
new growth. While maintaining its No. 1 share ranking in the
vertical media market, it has also expanded all aspects of its new
business.
To meet requirements from all types of players (B2) in the auto
ecology, Autohome will be an empowerer, contributing to mutually
beneficial development with its partners.
Collaborative advantages cultivate new opportunities for new
growth
Long Quan said that two factors
ensure the success of the strategic upgrade. First, as the world's
largest Internet auto platform, Autohome has accumulated customers
for 16 years, and played a leading role in the industry regardless
of user coverage, user stickiness, or vertical content and
specialty. Second, Ping An Insurance utilizes cutting-edge science
and technology to cultivate its auto ecology. As a critical part of
this ecology, Autohome fully capitalizes on collaborative
advantages with Ping An to jointly
construct and improve the auto service industry.
Long Quan said, "We are fully
prepared to face the challenges of the competitive market and
strategic upgrading. Our next step will be to redouble our
development efforts." Autohome will seek scaled user growth
including those seeing cars, buying cars and using cars, and create
the most powerful auto media campaign in China. Autohome will also pursue more diverse
revenues and target 50% new car sales to customers of OEMs across
the country. Finally, Autohome will remain strong in digital
marketing, second-hand auto transactions, and auto aftermarket with
its industry partners, while contributing to the revival and
transformation of China's auto
industry.
In the future, guided and empowered by Ping An's "financial + technical" strategy and
advantages, Autohome will continue to provide consumers with
high-quality auto purchase and use services, as well as inject
vitality into China's flourishing
auto industry development. Autohome will accelerate the integration
and digitalization of the auto industry and promote healthy and
sustainable development throughout the auto ecosystem.