Notified Expands Contact Relationship Management, Adds New Capabilities Within Its Public Relations Platform
14 November 2022 - 4:00PM
Intrado Corporation (“Intrado”), a global leader in
technology-enabled services, announced today the latest updates to
its Notified® PR platform. The newest features include contact
relationship management (“CRM”) tools and expanded options for
sharing news and branded content, supporting media relations
efforts for public relations (“PR”) and communications
professionals.
“The latest updates to Notified’s PR platform
make it even easier for communicators to manage and measure
campaigns strategically – across every channel,” said Sylvie
Harton, SVP, Strategy & Global Head of PR and IR Solutions,
Notified. “From responding quickly to breaking news, to sentiment
analysis, to analyzing the true impact and reach of a press
release–the latest updates to our PR solution empower customers
with comprehensive data and insights.”
The latest updates to the Notified PR platform
include:
- Expanded CRM tools including contact notes,
call and pitch logs, and relationship owner designations to better
align media relations efforts by in-house and agency teams
- Extended media contact profiles containing the
organizations, people, and topics cited in recent articles for more
targeted media lists and relevant pitches
- Easy creation of custom newsletters based on
saved searches to share coverage in branded emails with simple
curation and design
- Expanded social media analytics including
author, impressions, likes, comments, and shares for press release
social engagement measurement
A Media Snippet accompanying this announcement is available by
clicking on the image or link below:
The Notified PR platform includes media
monitoring, social listening, GlobeNewswire press release
distribution, a media contacts database, newsroom publishing, and
PR measurement—all through one login. The platform is integrated to
support the workflow of public relations professionals with
intelligent, easy-to-use tools for pitching, storytelling,
measurement, and reporting.
Notified is the world’s only communications cloud for public
relations, investor relations, and events to drive meaningful
insights and outcomes. To learn more, please visit
www.notified.com.
Notified will be showcasing its Notified PR
platform at booth #400 during the Public Relations Society of
America (PRSA) annual conference, ICON 2022, November 13-15, 2022,
in Grapevine, TX.
About Intrado
Intrado Corporation is an innovative,
cloud-based, global technology partner to clients around the world.
Our solutions connect people and organizations at the right time
and in the right ways, making those mission-critical connections
more relevant, engaging, and actionable—turning Information to
Insight.
Intrado has sales and/or operations in the
United States, Canada, Europe, the Middle East, Asia Pacific, and
Latin America. Intrado is controlled by affiliates of certain funds
managed by Apollo Global Management, Inc. (NYSE: APO). For more
information, please call 1-800-841-9000 or visit
www.intrado.com.
Contact
Dave Pleiss
Investor and Public Relations
DMPleiss@Intrado.com
402-716-6578
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