Liquidity Group Continues to Utilize its Fintech Machine Learning Tech to Fund Geologie with $5 Million, with a 24 Hour Term Sheet
12 April 2022 - 2:00PM
Business Wire
The Billion Dollar Fintech Backs the
Award-Winning Direct-to-Consumer Men's Skincare Line
Liquidity Group has once again leveraged its machine-learning
'Liquidity Analysis' platform to deploy $5 million in growth
funding to Geologie - a fast-growing, New York City-based D2C men's
skincare line, that's ridding the planet of its endlessly-prevalent
misconceptions that men's skincare is an unattainable luxury.
Geologie's founders, Nick Allen and Dave Skaff are building a
unique men's skincare line created to eliminate confusion around
products that often hinder men from starting a skincare routine.
Geologie's skincare assessment determines which products each man
may need for his routine. The company's ethos is not aimed at
perfection, but instead at accepting change and realizing that what
works in life now, will not always work later. Geologie's special
sauce? Undoubtedly, the magic it says it brings to purge the dark,
purplish-black smudges under your eyes.
As the company attracts more customers, Allen and Skaff face a
new set of challenges centered around how to continue to meet
overwhelming demand. The solution? Liquidity Group.
"The Liquidity team not only provided funding to enable further
growth but validated our plans and ambitions through their
'Liquidity Analysis' platform," said Allen. "From the initial
discussion, the entire process was effortless and took only days
before they presented us with a term sheet. The financing option
was a great way to fuel our growth."
Liquidity leads in the credit automation market, specializing in
providing scaled, fast debt funding to high-growth companies
globally. Backed by Apollo, MUFG and other leading financial
institutions – with offices in New York, Miami, London, Tel Aviv,
Abu Dhabi, and Singapore – Liquidity is achieving unprecedented
growth by using its technology to revolutionize capital credit
markets.
Timothy Simmons, Investment Associate for Liquidity who led the
funding, commented, “We’re proud to partner with Geologie, a leader
and award winner in the skin care game. We’re excited to be
supporting their growth and look forward to a long term partnership
as we watch them change the industry standard.”
Sporting accolades from Esquire, Men's Health, Ask Men, and Robb
Report, Geologie has been recognized with 2019 Grooming Awards from
Men's Health, Esquire, and AskMen.
"At Liquidity, our technology-driven strategy enables us to move
at lightning speed to provide the growth funding companies need to
expand and impact the world," said Ron Daniel, CEO and Co-Founder
of Liquidity Group. "We're pleased to support Geologie's work. We
look forward to supporting other consumer-brand-driven companies
seeking to utilize our AI technology to gain access to non-dilutive
funding in a timely, efficient, and scalable fashion."
About Liquidity
Founded in 2018, Liquidity Group, backed by top financial
institutions including Apollo (NYSE:APO) and MUFG (NYSE:MUFG), is a
billion-dollar global capital market credit automation company and
fund manager, providing growth capital through funds focused on the
US, Asia-Pacific, Europe and the Middle East. Liquidity Group’s
subsidiary fund, Singapore-based Mars Growth Capital, and its
partner MUFG jointly handle the company’s South East Asia activity.
It combines real-time data with proprietary machine learning
technology to offer tailored financing that matches a company’s
future growth. Liquidity Group operates three main divisions:
Analysis, Capital, and Market Syndication, which together enable
global lenders a complete cycle of scaled and quick credit
deployment. www.liquiditygroup.com
About Geologie
Geologie is the leader in personalized skincare for men.
Geologie creates products and personalized routines using only
clean, safe, and clinically proven active ingredients that improve
skin health. It supports its customers at every point in their
skincare journey with clear guidance and industry-leading customer
support. Geologie has received thousands of 5-star reviews and has
received many of the industry’s most respected skincare awards,
including those issued by Esquire, AskMen, Men’s Health and The
Robb Report.
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