Notified Enhances its Integrated Public Relations Platform
06 April 2022 - 4:00PM
Intrado Corporation (“Intrado” or the “Company”), a global leader
in technology-enabled services, announced today expanded
capabilities in its Notified® PR Cloud. These enhancements support
the needs of public relations (“PR”) professionals who increasingly
rely on media metrics and data to measure the impact of their
communications.
The updates to the Notified PR platform include:
- Expanded social listening content
from TikTok, Instagram, YouTube, Twitter, and Facebook
- More robust options for global
press release distribution, including regulatory filings for
investor relations professionals
- Expanded newswire analytics,
including a new unique readers metric
- Additional global sources for
online, print, TV, radio, forum, and podcast content
monitoring
These updates to Notified’s social listening and media
monitoring solution allow customers to monitor TikTok and other
social networks for mentions of their brand and display those
mentions in a user-generated content feed. Customers can also
leverage additional reporting with a new proprietary unique readers
metric, providing a more accurate measurement of press release
visibility and impact.
“Customers tell us they need PR technology that continually
evolves to meet the demands of what they do,” said Ben Chodor,
president of Notified. “Our latest platform enhancements meet those
demands, allowing greater flexibility for brand management, news
targeting, and communications performance measurement.”
The Notified PR platform includes GlobeNewswire press release
distribution, media monitoring, social listening, a media contacts
database, newsroom publishing, and PR measurement in one single
login site. Real-time data and analytics flow seamlessly, providing
a unified data layer to measure performance and ROI across social
media and earned media.
A Media Snippet accompanying this announcement is available by
clicking on the image or link below:
Notified is the world’s only communications cloud for events,
public relations, and investor relations to drive meaningful
insights and outcomes. To learn more, please visit
www.notified.com.
About Intrado Corporation
Intrado Corporation is an innovative, cloud-based, global
technology partner to clients around the world. Our solutions
connect people and organizations at the right time and in the right
ways, making those mission-critical connections more relevant,
engaging, and actionable - turning Information to Insight.
Intrado has sales and/or operations in the United States,
Canada, Europe, the Middle East, Asia Pacific, Latin America, and
South America. Intrado is controlled by affiliates of certain funds
managed by Apollo Global Management, Inc. (NYSE: APO). For more
information, please call 1-800-841-9000 or visit
www.intrado.com.
Contact
Dave PleissInvestor and Public
RelationsDMPleiss@west.com402-716-6578
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