FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * B. Riley Financial, Inc. 2. Issuer Name and Ticker or Trading Symbol ALTA EQUIPMENT GROUP INC. [ ALTG ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)_____ Director                    __X__ 10% Owner
_____ Officer (give title below)    _____ Other (specify below)
(Last)         (First)         (Middle)
11100 SANTA MONICA BLVD,, SUITE 800
3. Date of Earliest Transaction (MM/DD/YYYY)
1/19/2022
(Street)
LOS ANGELES, CA 90025
(City)       (State)       (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
6. Individual or Joint/Group Filing (Check Applicable Line) ___ Form filed by One Reporting Person
_ X _ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock  1/19/2022    P    25588  A $14.1477 (5) 5179943  I  By B. Riley Securities, Inc. (1)(2)(3)
Common Stock  1/20/2022    P    39510  A $13.9871 (6) 5219453  I  By B. Riley Securities, Inc. (1)(2)(3)
Common Stock  1/21/2022    P    20497  A $13.749 (7) 5239950  I  By B. Riley Securities, Inc. (1)(2)(3)
Common Stock                 606007  D (4)  
Common Stock                 1062  I  By Bryant R. Riley, as UTMA custodian for Charlie Riley (1)(3)
Common Stock                 1062  I  By Bryant R. Riley, as UTMA custodian for Susan Riley (1)(3)
Common Stock                 1062  I  By Bryant R. Riley, as UTMA custodian for Abigail Riley (1)(3)
Common Stock                 1062  I  By Bryant R. Riley, as UTMA custodian for Eloise Riley (1)(3)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
(1)  This Form 4 is being filed jointly by B. Riley Financial, Inc., a Delaware corporation ("BRF"), B. Riley Securities, Inc., a Delaware corporation ("BRS"), and Bryant R. Riley.
(2)  BRF is the parent company of BRS. As a result, BRF may be deemed to indirectly beneficially own the shares held by BRS.
(3)  Bryant R. Riley is the Co-Chief Executive Officer and Chairman of the Board of Directors of BRF. As a result, Bryant R. Riley may be deemed to indirectly beneficially own the shares of Common Stock directly held by BRS. Each of BRF, BRS, and Bryant R. Riley disclaims beneficial ownership of the outstanding shares of Common Stock reported herein, except to the extent of its/his respective pecuniary interest therein.
(4)  Represents shares held directly by Bryant R. Riley.
(5)  The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $14.05 to $14.15, inclusive. The Filing Persons reporting person undertakes to provide to the Commission, upon request, full information regarding the number of shares sold at each separate price.
(6)  The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.87 to $14.10, inclusive. The Filing Persons reporting person undertakes to provide to the Commission, upon request, full information regarding the number of shares sold at each separate price.
(7)  The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $13.65 to $13.85, inclusive. The Filing Persons reporting person undertakes to provide to the Commission, upon request, full information regarding the number of shares sold at each separate price.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
B. Riley Financial, Inc.
11100 SANTA MONICA BLVD,
SUITE 800
LOS ANGELES, CA 90025

X

B. Riley Securities, Inc.
11100 SANTA MONICA BLVD,
SUITE 800
LOS ANGELES, CA 90025

X

RILEY BRYANT R
11100 SANTA MONICA BLVD,
SUITE 800
LOS ANGELES, CA 90025

X


Signatures
B. Riley Financial, Inc., by: /s/ Bryant R. Riley, Co-Chief Executive Officer 1/21/2022
**Signature of Reporting Person Date
B. Riley Securities, Inc., by: /s/ Andrew Moore, Chief Executive Officer 1/21/2022
**Signature of Reporting Person Date
Bryant R. Riley, by: /s/ Bryant R. Riley 1/21/2022
**Signature of Reporting Person Date
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