New Accenture Report Finds Growing Appetite Among Travelers and Businesses for Technology-Based Solutions at International Borders
27 September 2022 - 12:59PM
Business Wire
A new report by Accenture (NYSE: ACN) finds two-thirds of
international travelers and import/export traders surveyed are
supportive of borders, immigration, and customs agencies deploying
existing and emerging technology solutions to improve operations in
the movement of people and goods. In addition, three-quarters (75%)
of respondents agreed that border processes will look dramatically
different by 2030.
The report, Future borders 2030: From vision to reality,
compiled data from 2022 surveys of travelers and traders involved
in international importing and exporting across nine countries
(Australia, Canada, Finland, France, Germany, Saudi Arabia,
Singapore, United Kingdom, and the United States) and draws upon a
recent multi-country survey of border agency employees.
The report’s findings indicate that maintaining the status quo
is not an option for border agencies. Fifty-seven percent of
international travelers claimed to select their travel or layover
destination based on whether they think their experience with
border security will be seamless and easy, while 28% have changed
travel or layover destinations because they anticipated a difficult
border experience. Importers and exporters were found to act
similarly, with 17% indicating they have stopped contracts due to a
poor experience with customs processes in certain countries.
The report also found around one-third of people (30%) are
planning to travel more internationally than they did before the
pandemic. Global trade is also growing, driven by the boom in
e-commerce, which is currently projected to grow from $4.21
trillion in 2020 to $17.53 trillion by 2030. However, 85% of
importers are expecting increased volatility over the next three
years, compared to the previous three.
“We need to leverage technology to create more frictionless
experience for travelers and the movement of goods,” said Prasanna
Ellanti, who leads Accenture’s border services work. “This includes
focusing on customer expectations, enhancing data capabilities, and
embracing emerging technologies such as the metaverse.”
The report highlights three key technology trends:
- Frictionless by design: Experiences at borders becoming
more frictionless and focused on satisfying the needs and desires
of their users for safer, faster and more responsive journeys.
- Trust to truth: Growing compilation and usage of data
for assessments both before and during border and customs
interactions.
- Virtual frontiers: The emergence and acceleration of the
metaverse and its impact on borders for training staff,
facilitating inspections and the processing of travelers and
trade.
“We expect such changes to unfold quite rapidly between now and
2030,” Prasanna added. “Travelers and traders show very strong
support for deploying new and emerging technology advances, and we
see growing demands and pressures on agencies ushering in a period
of true reinvention of how they deliver border services.”
About the Research Accenture conducted two surveys in
March 2022 (Global Traveler Survey and Global Trader Survey)
spanning nine countries: Australia, Canada, Finland, France,
Germany, Saudi Arabia, Singapore, United Kingdom, and the United
States. The Global Traveler Survey included 5,000 respondents who
had travelled internationally at least once in the last four years.
The Global Trader Survey included 1,000 respondents from businesses
engaged as exporters and/or importers. Additionally, Accenture
interviewed five of the world’s leading futurists, who advise
organizations on long-term future scenario planning. To help shape
this paper, Accenture sourced and tested ideas from our more than
1,000+ border industry global practitioners. Lastly, this work
builds on sub-industry cuts of previously published global surveys,
including a Public Sector Worker Survey conducted in 2020 of 500
border, immigration, and customs workers across five countries
(Australia, Germany, Singapore, United Kingdom and the United
States).
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Joe Dickie Accenture +1 512 694 6422
joseph.r.dickie@accenture.com
Chinedu Udezue Accenture +44 7464 910 244
chinedu.udezue@accenture.com
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