Jakarta-based brand and experience agency will
enhance Accenture Song’s creativity and brand thinking
Accenture (NYSE: ACN) has agreed to acquire Romp, a brand and
experience agency in Indonesia renowned for its creative talent and
innovative services across branding, creative and performance
marketing. The move will strengthen Accenture Song’s (formerly
Accenture Interactive) ability to deliver creative and tech-driven
brand experiences for clients across Southeast Asia.
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Accenture to acquire Romp to boost brand
transformation capabilities and advance customer experience across
Southeast Asia (Graphic: Business Wire)
Ranked as one of Indonesia’s top three creative and most
inclusive agencies in 2021, Romp boasts strong local knowledge and
expertise in brand communications, design and digital operations.
It has successfully transformed brands of all sizes and across
industries, including Telkomsel, Indofood, Danone, Kimberly-Clarke
Softex, Grab, Google and Godrej.
The intent to acquire Romp will enhance Accenture Song’s brand
and marketing expertise, reinforcing its ability to help clients
embrace new frontiers such as the metaverse and become relevant,
experience-led organizations. It also strategically aligns with
Accenture’s business strategy to help businesses in Indonesia
capture opportunities in a post-pandemic economy that’s poised for
substantial growth – its digital advertising market is the fastest
growing in Southeast Asia and its e-commerce market is estimated to
reach $53.8 billion in 2025.
Thomas Mouritzen, Accenture Song’s Southeast Asia lead, said:
“Accenture Song aims to be our clients’ go-to partner as they
reimagine their business to achieve long-term growth. Our deep
understanding of consumers and businesses, combined with Romp’s
outstanding brand capabilities, will broaden our ability to harness
the ongoing technology revolution for consumers and brands. This is
a powerful proposition for our clients seeking to win with
innovative thinking and connected capabilities in Southeast
Asia.”
Divyesh Vithlani, senior managing director and Southeast Asia
market unit lead at Accenture, said: “The growth of the digital
economy in Southeast Asia is pushing brands to create meaningful
experiences to meet customers' needs. Companies are increasingly
looking to tap artificial intelligence, data and technology to
drive creative content. Romp’s expertise with Accenture’s scale
will enable us to deliver this excellence in a way that’s unique to
the region.”
Founded in 2019, Romp’s team of more than 150 people is behind
breakthrough brand campaigns including Telkomsel’s “Kuota Ketengan:
Salute to Ketengers” that bagged a Best Creative Effectiveness
Grand Prix at YouTube Works Awards 2021, Indofood/Indomie’s
“Where’s the Noodle” that claimed a Gold award for Indonesia
Cross-Channel Integration at SMARTIES 2021 and Bebelac’s “Happy
Trio” that cliched Campaign of the Year at the FMCG Asia Awards
2021. The award-winning team will join Accenture Song in Jakarta to
jointly serve clients across consumer goods & services,
telecoms and financial services industries and family-owned
conglomerates.
Joseph Tan, Romp’s chief executive officer, said: “We have
always believed in harnessing the power of creativity and helping
clients build strong and long-lasting relationships with their
customers. We also constantly elevate ourselves through new
thinking methods and approaches. Joining Accenture Song will fully
converge the brand storytelling that we love with Accenture’s tech
innovation, enabling us to help our clients truly deliver against
limitless opportunities with global impact.”
Accenture continues to invest in capabilities to help its
clients drive growth through relevance. Last year, Accenture Song
acquired Kuala Lumpur-based creative agency, Entropia, to deepen
its capabilities in customer experience, design and creative
communications.
Terms of the transaction have not been disclosed. Completion of
the acquisition is subject to customary closing conditions.
Forward-Looking Statements Except for the historical
information and discussions contained herein, statements in this
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meaning of the Private Securities Litigation Reform Act of 1995.
Words such as “may,” “will,” “should,” “likely,” “anticipates,”
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About Accenture Accenture is a global professional
services company with leading capabilities in digital, cloud and
security. Combining unmatched experience and specialized skills
across more than 40 industries, we offer Strategy and Consulting,
Technology and Operations services and Accenture Song — all powered
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accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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version on businesswire.com: https://www.businesswire.com/news/home/20220807005010/en/
Sieu Ping Low Accenture Song +65 8182 8545
low.sieu.ping@accenture.com
Yasmin Quek Accenture Southeast Asia +65 9049 4273
yasmin.quek@accenture.com
Nova Dien Accenture Indonesia +62 811 144 196
nova.dien@accenture.com
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