Albertsons Companies Toasts the Holiday Season with the Launch of Its Acclaimed Vinaforé™ Collection of Wines
10 November 2022 - 03:00PM
Business Wire
Highly Rated Vinaforé Côtes Du Rhône Village
Red and Napa Valley Chardonnay Wines Receive 90 Points
Albertsons Companies invites customers to toast this holiday
season with its new, premium Vinaforé Collection. The private label
collection features five distinctively crafted varietals
originating from some of the best wine regions in the world and is
now available at Albertsons Cos. banner stores including
Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb and
United Supermarkets.
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Albertsons Companies invites customers to
toast this holiday season with its new, premium Vinaforé
Collection, curated by Curtis Mann, Master of Wine at Albertsons
Cos. Photo courtesy: Albertsons Companies
The Vinaforé Collection was curated by Curtis Mann, Master of
Wine at Albertsons Cos., in partnership with DC Flynt MW Selections
and is already receiving acclaim. Wine Enthusiast recently
announced that the 2021 Vinaforé Napa Valley Chardonnay received 90
points while the 2020 Côtes du Rhône Villages scored 90 points from
James Suckling. Using a 100-point scale, a wine rated 90 points is
deemed to be outstanding or excellent. The collection also includes
the 2020 Alexander Valley Cabernet Sauvignon, 2021 Sonoma Coast
Pinot Noir and 2021 Sonoma County Sauvignon Blanc. All five
varietals retail between $14.99 and $21.99 each.
“We were very intentional when we created this collection for
our customers. With every bottle of our Vinaforé wines, we hope to
evoke discovery, foster exploration and empower shoppers to enjoy
and purchase wine more confidently,” said Mann. “In addition, we
included pairing suggestions on the wine labels to help our
customers discover the perfect food and wine pairings and create
elevated dining experiences right at home.”
Shoppers can learn more about the winemaking process, taste
profile and origin of each varietal in the Vinaforé Collection on
the Albertsons Cos. banner website. Customers can also find easy,
shoppable ingredients and inspiring recipes that pair perfectly
with Vinaforé wines such as Albertsons Cos.’ classic French steak
au poivre with crispy fingerling potatoes recipe paired with
Vinaforé Alexander Valley Cabernet Sauvignon.
Additionally, customers have the option to shop the wine aisle
digitally to conveniently have Vinaforé wines delivered direct from
the store to their doorsteps via DoorDash or Instacart.
The new Vinaforé Collection expands Albertsons Cos.’ Own Brands
growing wine portfolio, which includes Signature Reserve, O
Organics and Kalyana wines. For more information on Own Brands,
visit albertsonscompanies.com/ownbrands.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of September 10, 2022, the Company operated 2,272
retail food and drug stores with 1,722 pharmacies, 402 associated
fuel centers, 22 dedicated distribution centers and 19
manufacturing facilities. The Company operates stores across 34
states and the District of Columbia with 24 banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen,
Carrs, Kings Food Markets and Balducci's Food Lovers Market. The
Company is committed to helping people across the country live
better lives by making a meaningful difference, neighborhood by
neighborhood. In 2021, along with the Albertsons Companies
Foundation, the Company contributed nearly $200 million in food and
financial support, including approximately $40 million through our
Nourishing Neighbors Program to ensure those living in our
communities have enough to eat.
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Jessica Keener Media@albertsons.com
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