Soleil™ Sparkling Water Redesign Brings Good Vibes to Summer with Colorful and Bold New Packaging Designs
14 Juni 2022 - 3:00PM
Business Wire
Albertsons Companies’ Highly Rated Beverage
Brand Celebrates its Refreshing Line-Up of Flavors with Popular
TikTok Influencers and a Curated Spotify Playlist for Summer
Albertsons Companies (NYSE: ACI) today announced the relaunch of
Soleil Sparkling Water, marking a new era for the beverage brand
that introduces eight can packaging with updated, eye-catching
artwork. The product line is now available nationwide, exclusively
at Albertsons Cos. family of banner stores such as Safeway,
Jewel-Osco, Acme and Shaw’s. Supported by an integrated marketing
campaign titled, “That’s a Soleil Vibe,” the brand is leveraging
TikTok, Spotify and social and digital creative components to
reintroduce the voice and vibes of Soleil on a national scale.
This press release features multimedia. View
the full release here:
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Albertsons Companies today announced the
relaunch of Soleil Sparkling Water, marking a new era for the
beverage brand that introduces eight can packaging with updated,
eye-catching artwork. (Photo: Business Wire)
To celebrate the redesign, Soleil partnered with LA-based
creative agency Library Collective to tap into Gen-Z internet
culture as a way to generate buzz and excitement. The process
inspired participation from some of TikTok’s most creative names
including Sam Myerson, Sharlize True, Yai Ariza, Bree Kish, The
Griffin Brothers, Chase Del Rosario and more across dance,
lifestyle, and fashion verticals to showcase their Soleil Vibe,
featuring fan-favorite flavors. Brand fans are invited to join in
on the fun by using Soleil’s original TikTok sound, “One I Need,”
created by SNGL featuring 11:11.
“Since its introduction in 2016, Soleil has been a brand with a
big, bright personality. We’re excited to enhance that with a new
look that represents Soleil’s positive, carefree and creative
identity,” shared Chad Coester, Senior Vice President of Own
Brands. “This refresh includes colorful packaging reminiscent of
the crisp, fruity taste to delightful effervescent sounds that
crack when you open the can. We invite our shoppers to live on the
sunny side of life and embrace the Soleil Vibes this summer.”
Soleil’s new look and feel offers shoppers a multi-sensory
experience that embraces good vibes from the moment it’s spotted on
shelf to the last sip of flavor. The new packaging will also
feature a scannable QR code leading straight to Soleil’s curated
Good Vibes playlist on Spotify, so shoppers can sip on refreshing
bubbles while enjoying musical notes from feel good tunes.
Soleil is made with carbonated water and natural flavors and
does not contain added sugars, sweeteners, artificial flavors,
calories, or sodium. The sparkling beverage offers 15 different
flavors including original, blood orange, peach, pineapple,
tangerine, watermelon, raspberry lime, mango, lemon, lime,
grapefruit, berry, cranberry raspberry, black cherry, and cucumber
melon.
Soleil is part of the Albertsons Cos. Own Brands portfolio. A
diverse variety of products fit for every kitchen, Own Brands is
inclusive of trusted household names like Open Nature®, O
Organics®, Signature SELECT™, Lucerne®, Primo Taglio®, debi lilly
design™, waterfront BISTRO®, and Value Corner®. Visit
www.albertsons.com/lp/soleil.html for more information on
Soleil.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of February 26, 2022, the Company operated 2,276
retail stores with 1,722 pharmacies, 402 associated fuel centers,
22 dedicated distribution centers and 20 manufacturing facilities.
The Company operates stores across 34 states and the District of
Columbia with 24 banners including Albertsons, Safeway, Vons,
Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets,
Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and
Balducci's Food Lovers Market. The Company is committed to helping
people across the country live better lives by making a meaningful
difference, neighborhood by neighborhood. In 2021, along with the
Albertsons Companies Foundation, the Company contributed nearly
$200 million in food and financial support, including approximately
$40 million through our Nourishing Neighbors Program to ensure
those living in our communities have enough to eat.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220614005167/en/
Media Contact: Jessica Keener, media@albertsons.com
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